Phocuswright Research

Found 74 matching products (showing newest first).

Travel Technology Survey 2014

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US $995 €882

Travelers have grown increasingly comfortable with mobile devices, and many now confidently engage in a broad range of mobile activities. As reaching for a mobile device becomes second nature for more experienced users, mobile is playing a bigger role in travel research, shopping, buying and sharing. Phocuswright's Traveler Technology Survey 2014 is designed to help travel companies navigate the changes taking place in consumer adoption of both mobile devices and social media. This report provides a comprehensive view of mobile device ownership/purchase intent, and tracks general trends in mobile web activity and social network adoption.
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Report | Published: January 2015
Free For: Innovation Subscribers

European Online Travel Overview Tenth Edition

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US $2,495 €2212

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Published: December 2014
Free For: European and Global Subscribers

Canadian Online Travel Overview Third Edition: 2012-2016

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US $995 €882

Canadians are passionate about travel. More than three in four Canadian travelers say travel is important to their lifestyles, significantly greater than their U.S. counterparts. Canada's travel market is often – and almost always unfairly – pegged to its neighbor to the south, under the assumption that a shared border and language would result in similar market dynamics. But nothing could be further from the truth. With a landscape far more vast, but a population little more than a tenth of the U.S., Canada's travel market is home to some distinct characteristics
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Report | Published: December 2014
Free For: European and Global Subscribers

U.S. Online Travel Overview Fourteenth Edition

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US $2,495 €2212

The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel industry's rear view, and leisure travel incidence, frequency and spend all increased in 2013. At the same time, the battle for customers has intensified between travel suppliers and intermediaries, particularly as mobile gains strength as an important distribution channel. U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by sector, segment and channel. The report highlights the key issues and trends driving the market, and features a comprehensive view of the U.S. travel landscape from 2012-2016.
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Report | Published: December 2014
Free For: Global Subscribers

European Consumer Travel Report Fifth Edition

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US $1,495 €1326

Although Europe's economic rollercoaster continued in 2014 amid fears of a renewed slowdown, consumer confidence has proven remarkably resilient. The vast majority of travelers in major markets continue to indulge in much-needed vacations. Phocuswright's European Consumer Travel Report Fifth Edition provides a detailed view of traveler behaviors and purchase trends across three key European markets - France, Germany and the U.K. - via a range of metrics, including trip incidence, frequency and duration, travel expenditure and travel product consumption. The report also provides insight into online/offline channels, explores which technology features travelers use during each stage of the trip process, and measures the growing impact of mobile devices.
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Report | Published: November 2014
Free For: European and Global Subscribers

The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel

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US $149 €132

Get the essential data and critical insights you need to understand what's happened and plan for where it's all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel.
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Report | Published: November 2014
Free For: European, Global, Innovation, and Asia Pacific Subscribers

Latin America Online Travel Overview Second Edition

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US $995 €882

Phocuswright's Latin America Online Travel Overview Second Edition is a comprehensive analysis of six Latin American markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. The report looks at the air, accommodations, car rental, and tour operator segments along the latest local and global trends impacting travel companies operating in the region; market sizing for total market, supplier segments, and intermediaries including OTAs and traditional travel agencies. Actual and forecasted figures are available through 2016. Data and analysis on consumer booking behavior are also available for select markets.
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Report | Published: November 2014
Free For: Global Subscribers

The State of Social Media in Travel

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US $795 €705

Please note that this report must be opened in Adobe Reader or Acrobat in order for the enhanced audio to work.
Social media has been a marketing mega trend for the past decade, with enormous implications for travel. But questions about the value of social media across the travel search-shop-buy process persist. This audio-enhanced report assesses the state of social across the global travel industry, including travel companies' strategies, activities, successes and management of social media.
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Report | Published: September 2014
Free For: Global Subscribers

Asia Pacific Online Travel Overview Seventh Edition: Online Travel Agencies

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US $995 €882

Online travel agencies (OTAs) are at the heart of rapid change across the Asia Pacific (APAC) travel market. From continued product diversification and the desktop-to-mobile shift, to IPOs and consolidation, the APAC OTA landscape is in constant flux. OTAs are growing rapidly, and will continue to do so for several years. This report presents comprehensive sizing, analysis and forecasts for the APAC OTA marketplace, including coverage of key players, segments and distribution channels.
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Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers

Australia & New Zealand Online Travel Overview Seventh Edition

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US $995 €882

Due in part to foreign exchange variations and a sluggish economy, the Australia-New Zealand travel market suffered a mild setback in 2013. However, the online market is mounting a notable comeback in 2014, and is expected to outpace growth in the total market for the next three years. This report presents comprehensive sizing, analysis and forecasts for the Australia-New Zealand total and online travel markets, including coverage of key segments and distribution channels.
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Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers