PhoCusWright Research

Vacation rentals now account for more than one fifth of the U.S. lodging industry, based on room revenue. Rapid advancement is altering the competitive landscape, enabling property management companies to run their rental operations with greater savvy and sophistication, empowering individual homeowners to market and rent their vacation homes directly, and improving the shopping and booking experience. This report represents a comprehensive study of the U.S. vacation rental marketplace, including sizing, key segmentation, challenges, opportunities and trends.
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While the economy - and the travel industry - didn't improve as much in 2012 as everyone hoped, U.S. travelers remain resilient. PhoCusWright's U.S. Online Travel Overview Twelfth Edition hashes out the impact of the current economic uncertainty on the industry and delves into the dynamics of the industry's near future. In addition to market sizing and growth forecasts by travel segment and distribution channel - including mobile - the report tracks the technology trends that will shape the industry through 2014.
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This recording and deck of PhoCusWright's April 25 Webinar explores the traditional agency channel, identifying the key forces that shape agency distribution.
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Despite the proliferation of online booking in the past 15 years, one third of travel is still booked through traditional travel agents. What continues to attract customers to traditional agencies, and what do these travelers have in common?
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PhoCusWright has followed the evolution of online travel purchasing from its inception. PhoCusWright's U.S. Online Travel Overview Eleventh Edition is the industry standard for sizing and forecasting, providing deep, actionable insights into the U.S. travel market.
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While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
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An examination of the online agency world beyond the Big Four, as well as a look at some of the leading tier-two OTAs and the role they play in the online travel market.
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The cruise industry is experiencing a modest but welcome recovery in 2010 after a brutal 2009. The recession and subsequent collapse of demand forced cruise lines to slash prices, while the H1N1 crisis in Mexico in the first half of the year effectively killed a major destination market and created itinerary chaos in the Caribbean market. But the crisis has abated.
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Like umbrella sales on a rainy day, OTAs do best when inclement conditions dampen the travel marketplace. But despite the countercyclical boost, the OTA segment as a whole skidded off its growth track for the first time in 2009. The decline was inconsistent across companies, however, and share shifts between the major players concentrated the loss to certain brands, while other brands managed to buck the trend.
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Hoteliers' concerns for survival have given way to cautious optimism. Economic recovery for hoteliers is fragile. Hospitality ADR improvement is regionally uneven. And overall ADR increases are stubbornly slow. The hotel business recovery is being dampened by continued value-consciousness from both the business and leisure segments.
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