Phocuswright Research

Found 101 matching products (showing newest first).

Travel Technology Survey 2014

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US $995 €876

Travelers have grown increasingly comfortable with mobile devices, and many now confidently engage in a broad range of mobile activities. As reaching for a mobile device becomes second nature for more experienced users, mobile is playing a bigger role in travel research, shopping, buying and sharing. Phocuswright's Traveler Technology Survey 2014 is designed to help travel companies navigate the changes taking place in consumer adoption of both mobile devices and social media. This report provides a comprehensive view of mobile device ownership/purchase intent, and tracks general trends in mobile web activity and social network adoption.
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Report | Published: January 2015
Free For: Innovation Subscribers

Canadian Online Travel Overview Third Edition: 2012-2016

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US $995 €876

Canadians are passionate about travel. More than three in four Canadian travelers say travel is important to their lifestyles, significantly greater than their U.S. counterparts. Canada's travel market is often – and almost always unfairly – pegged to its neighbor to the south, under the assumption that a shared border and language would result in similar market dynamics. But nothing could be further from the truth. With a landscape far more vast, but a population little more than a tenth of the U.S., Canada's travel market is home to some distinct characteristics
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Report | Published: December 2014
Free For: European and Global Subscribers

U.S. Online Travel Overview Fourteenth Edition

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US $2,495 €2197

The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel industry's rear view, and leisure travel incidence, frequency and spend all increased in 2013. At the same time, the battle for customers has intensified between travel suppliers and intermediaries, particularly as mobile gains strength as an important distribution channel. U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by sector, segment and channel. The report highlights the key issues and trends driving the market, and features a comprehensive view of the U.S. travel landscape from 2012-2016.
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Report | Published: December 2014
Free For: Global Subscribers

The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel

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US $149 €131

Get the essential data and critical insights you need to understand what's happened and plan for where it's all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel.
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Report | Published: November 2014
Free For: European, Global, Innovation, and Asia Pacific Subscribers

U.S. Consumer Travel Report Sixth Edition

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US $1,495 €1316

In the past three years, U.S. consumer travel has had trouble catching up with the nation's overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation, travelers took off in 2013, finally treating themselves to the rest and relaxation they'd been craving - and providing the travel industry with a sorely needed boost. Phocuswright's U.S. Consumer Travel Report Sixth Edition is designed to help travel companies make the most of the bright years on the horizon by offering longitudinal analysis of consumer leisure travel behavior, consumption of major travel products, and the trip planning process.
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Report | Published: May 2014
Free For: Global Subscribers

The Open Booking Effect and Its Impact on Corporate Travel

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US $350 €308

Managed travel 2.0 - or open booking - allows corporate travelers to book through any channel as long as they meet certain budget and policy criteria. This analysis examines its pros and cons and discusses the options for bringing out-of-channel bookings into a managed program.
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Analysis | Published: April 2014
Free For: Innovation Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013

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US $995 €876

During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online resources far outweigh offline ones - both in influence and number. The challenge for suppliers, then, is to create a trusted brand that stays top of mind and lightens the traveler's load during the selection process. Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013 illuminates the myriad factors involved in leisure travel decision-making and compares the process in four key markets: the U.S., the U.K., Germany and France.
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Report | Published: February 2014
Free For: European and Global Subscribers

Traveler Technology Survey 2013

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US $995 €876

Today's travelers are typically within arm's reach of one or more web-enabled devices, whether they are using desktops and laptops at home or work, or mobile technology such as smartphones and tablets on the go. Increasingly, travelers expect their mobile experiences to have the same speed and functionality as the desktop web, and want to use their devices to plan their vacations, navigate busy airports and explore new destinations. Phocuswright's Traveler Technology Survey 2013 presents a comprehensive view of the devices travelers currently own and use, and general trends in mobile web activity. In addition, the report addresses how travelers use social network platforms like Facebook and Twitter to plan their trips and share their travel experiences.
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Report | Published: January 2014
Free For: Innovation Subscribers

U.S. Online Travel Overview Report Thirteenth Edition: Airlines

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US $1,250 €1101

Despite the surges of the past two years, U.S. airlines made only small gains in 2012. Pressure from all sides is leaving little room to move in terms of capacity, load or fares. Still, carriers have discovered two bright spots in the market – ancillaries and mobile sales – and are moving boldly, and successfully, toward them. U.S. Online Travel Overview Thirteenth Edition: Airlines sizes the total and online airline markets and provides analysis and projections by channel through 2015.
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Report | Published: December 2013
Free For: Global Subscribers

U.S. Online Travel Overview Report Thirteenth Edition

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US $2,495 €2197

After back-to-back years at or near double-digit growth, the U.S. travel market hit a plateau in 2012 and is projected to climb, though slowly, in 2013. Economic uncertainty in the next few years will turn the travel market into a tug-of-war between travelers searching hard for bargains and companies keeping prices up to stay afloat amid intense competition. U.S. Online Travel Overview Thirteenth Edition provides sizing and analysis of the U.S. total and online travel markets by segment and channel, including mobile. The report also explores market context by highlighting the consumer and technology dynamics driving various trends and presenting a comprehensive five-year view of the U.S. travel landscape for 2011-2015.
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Report | Published: November 2013
Free For: Global Subscribers