Phocuswright Research

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Travel Technology Survey 2014

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US $995 €881

Travelers have grown increasingly comfortable with mobile devices, and many now confidently engage in a broad range of mobile activities. As reaching for a mobile device becomes second nature for more experienced users, mobile is playing a bigger role in travel research, shopping, buying and sharing. Phocuswright's Traveler Technology Survey 2014 is designed to help travel companies navigate the changes taking place in consumer adoption of both mobile devices and social media. This report provides a comprehensive view of mobile device ownership/purchase intent, and tracks general trends in mobile web activity and social network adoption.
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Report | Published: January 2015
Free For: Innovation Subscribers

Canadian Online Travel Overview Third Edition: 2012-2016

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US $995 €881

Canadians are passionate about travel. More than three in four Canadian travelers say travel is important to their lifestyles, significantly greater than their U.S. counterparts. Canada's travel market is often – and almost always unfairly – pegged to its neighbor to the south, under the assumption that a shared border and language would result in similar market dynamics. But nothing could be further from the truth. With a landscape far more vast, but a population little more than a tenth of the U.S., Canada's travel market is home to some distinct characteristics
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Report | Published: December 2014
Free For: European and Global Subscribers

U.S. Online Travel Overview Report Fourteenth Edition: Airlines

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US $1,250 €1106

Capacity control, continued consolidation and corporate travel - all have benefited the U.S. airline industry in 2013 and 2014, supporting sustained, albeit modest growth. Airline revenue grew in 2013 and will maintain that rate through 2015. Combined with very small growth in passengers carried, that figure makes airlines look like the U.S. travel industry's kings of aligning supply and demand. They should be, considering the mergers of recent years - Delta Air Lines and Northwest Airlines, United Airlines and Continental Airlines, Southwest Airlines and AirTran Airways, American Airlines and US Airways - have brought the count of major legacy carriers in the market down to just three.
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Report | Published: December 2014
Free For: Global Subscribers

U.S. Online Travel Overview Report Fourteenth Edition: Online Travel Agencies

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US $1,250 €1106

The recovery of the U.S. travel market since the recession in 2008 and 2009 has been an uneven one, and so it has been for OTAs. Strong growth in hotels has been countered by headwinds from - and in some cases, tough fights with - airlines. Optimism over an improving economy and travel demand is accompanied by intensifying competition and market complexity, as online travel behemoths TripAdvisor and Google extend their reach deeper into the search-shop-buy funnel.
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Report | Published: December 2014
Free For: Global Subscribers

U.S. Online Travel Overview Fourteenth Edition

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US $2,495 €2208

The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel industry's rear view, and leisure travel incidence, frequency and spend all increased in 2013. At the same time, the battle for customers has intensified between travel suppliers and intermediaries, particularly as mobile gains strength as an important distribution channel. U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by sector, segment and channel. The report highlights the key issues and trends driving the market, and features a comprehensive view of the U.S. travel landscape from 2012-2016.
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Report | Published: December 2014
Free For: Global Subscribers

The Future of Travel Expense Reporting: Striving for a Frictionless Trip

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US $250 €221

Imagine a day when filing expense reports is a thing of the past. Despite advances in expense management systems, this frictionless environment does not yet exist -- but how far away is it? To better understand the future of the expense reporting process, Phocuswright interviewed three leading executives from expense management software companies: Barry Padgett, executive vice president, traveler services of Concur Technologies; Dean Forbes, CEO of KDS; and David Barrett, CEO of Expensify.
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Analysis | Published: December 2014
Free For: Innovation Subscribers

The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel

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US $149 €132

Get the essential data and critical insights you need to understand what's happened and plan for where it's all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel.
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Report | Published: November 2014
Free For: European, Global, Innovation, and Asia Pacific Subscribers

The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015

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US $995 €881

The rise of the Internet has significantly disrupted the traditional means through which advertisers reach consumers. With popular new channels for planning and booking travel online, travel companies are battling it out to reach customers via the media and devices they spend the most time with. This report assesses the U.S. travel advertising marketplace, analyzing the trends, practices and allocations for travel industry spending from 2011-2015. Particular emphasis is given to online ad spend dynamics and strategies.
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Report | Published: June 2014
Free For: Global Subscribers

Hotel Technology: Delivering an Outstanding Customer Experience

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US $250 €221

The options for hoteliers to attract and retain customers using technology-based innovation have never been better. New technologies, evolving business models and heightened competition are providing hoteliers with both the opportunity and the impetus to leverage a variety of innovative products and services. This Analysis provides an overview of some of the unique opportunities available to the lodging industry that can help drive loyalty, fuel word-of-mouth and increase repeat business.
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Analysis | Published: June 2014
Free For: Innovation Subscribers

Online Travel Agencies 1Q14: Travelocity Elevates Expedia, But Priceline Still the Growth Leader

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US $350 €310

Expedia and Priceline continued their battle for the world's top spot among online travel agencies (OTAs) in 1Q14. While Expedia received a significant boost from the addition of its affiliate partner Travelocity in the U.S., Priceline notched segment-leading year-over-year growth, owing to its robust international operations.
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Data Point | Published: May 2014
Free For: European, Global, and Asia Pacific Subscribers