Phocuswright Research

Found 55 matching products (showing newest first).

Travel Technology Survey 2014

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US $995 €882

Travelers have grown increasingly comfortable with mobile devices, and many now confidently engage in a broad range of mobile activities. As reaching for a mobile device becomes second nature for more experienced users, mobile is playing a bigger role in travel research, shopping, buying and sharing. Phocuswright's Traveler Technology Survey 2014 is designed to help travel companies navigate the changes taking place in consumer adoption of both mobile devices and social media. This report provides a comprehensive view of mobile device ownership/purchase intent, and tracks general trends in mobile web activity and social network adoption.
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Report | Published: January 2015
Free For: Innovation Subscribers

Canadian Online Travel Overview Third Edition: 2012-2016

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US $995 €882

Canadians are passionate about travel. More than three in four Canadian travelers say travel is important to their lifestyles, significantly greater than their U.S. counterparts. Canada's travel market is often – and almost always unfairly – pegged to its neighbor to the south, under the assumption that a shared border and language would result in similar market dynamics. But nothing could be further from the truth. With a landscape far more vast, but a population little more than a tenth of the U.S., Canada's travel market is home to some distinct characteristics
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Report | Published: December 2014
Free For: European and Global Subscribers

U.S. Online Travel Overview Fourteenth Edition

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US $2,495 €2212

The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel industry's rear view, and leisure travel incidence, frequency and spend all increased in 2013. At the same time, the battle for customers has intensified between travel suppliers and intermediaries, particularly as mobile gains strength as an important distribution channel. U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by sector, segment and channel. The report highlights the key issues and trends driving the market, and features a comprehensive view of the U.S. travel landscape from 2012-2016.
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Report | Published: December 2014
Free For: Global Subscribers

The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel

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US $149 €132

Get the essential data and critical insights you need to understand what's happened and plan for where it's all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel.
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Report | Published: November 2014
Free For: European, Global, Innovation, and Asia Pacific Subscribers

U.S. Consumer Travel Report Sixth Edition

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US $1,495 €1326

In the past three years, U.S. consumer travel has had trouble catching up with the nation's overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation, travelers took off in 2013, finally treating themselves to the rest and relaxation they'd been craving - and providing the travel industry with a sorely needed boost. Phocuswright's U.S. Consumer Travel Report Sixth Edition is designed to help travel companies make the most of the bright years on the horizon by offering longitudinal analysis of consumer leisure travel behavior, consumption of major travel products, and the trip planning process.
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Report | Published: May 2014
Free For: Global Subscribers

Mobile Web Applications in Hospitality

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US $350 €310

The rapidly expanding base of mobile devices - smartphones and tablets - is changing consumer behavior across a range of activities, and this has significant implications for the hospitality industry. This Analysis highlights mobile trends in hospitality and compares the features, pros and cons of mobile websites versus native applications (apps) for hotels.
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Analysis | Published: December 2013
Free For: Innovation Subscribers

Payment Unsettled:Cost Opportunity and Disruption in Travel's Complex Payment Landscape

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US $695 €616

Once the traveler's wallet is out, an efficient, effective payment experience - or lack of one - can make the difference between winning and losing a sale. New technology and heightened consumer expectations quickly forced travel companies to deliver better branding, services and communication. Amid the hustle for image, however, the parallel imperative for payment improvements fell to the wayside. Now the industry must face the challenges that lie behind the curtain.
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Report | Published: October 2013
Free For: Global Subscribers

Wanted: A Quality Mobile Offering

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US $250 €222

This Analysis outlines the key components of a quality mobile offering, examines the potential impact of HTML5 and mobile wallet technology, and provides recommendations for travel companies to develop and execute an effective mobile strategy.
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Analysis | Published: September 2013
Free For: Innovation Subscribers

Digital Content: The Future of Travel Marketing

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US $350 €310

Customer expectations ultimately govern whether marketing content gets noticed or ignored, and thanks to the proliferation of mobile devices, expectations are higher than ever. To connect with travelers, advertisers must serve up engaging travel content that is contextually relevant, attractively presented, and high in quality – and deliver this content in a way that is friendly without being intrusive. Despite the complexity of consumer demands, marketers have only one way to meet them: get to know their customers as well as possible.
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Analysis | Published: August 2013
Free For: Innovation Subscribers

U.S. Skier and Ski Traveler Report

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US $995 €882

Skiers and snowboarders are a unique bunch – passionate about the slopes, excited to share their experiences, and busy planning their next ski adventure the minute the last one ends. They also happen to be a travel marketer's dream demographic: young, tech-savvy, and flush with disposable income that they're happy to spend on complex ski trips. Phocuswright's U.S. Ski and Ski Traveler Report digs into the details about this crowd, providing valuable insight about their behavior, attitudes, and motivations, including their shopping and buying habits. It also highlights the differences between skiers from various geographical regions, enabling marketers to tailor their strategies to the customers they want to attract.
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Report | Published: July 2013
Free For: Global Subscribers