PhoCusWright Research

Found 34 matching products (showing newest first).

U.S. Consumer Travel Report Sixth Edition

Ctr3-lg
US $1,495 €1184

In the past three years, U.S. consumer travel has had trouble catching up with the nation's overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation, travelers took off in 2013, finally treating themselves to the rest and relaxation they'd been craving - and providing the travel industry with a sorely needed boost. PhoCusWright's U.S. Consumer Travel Report Sixth Edition is designed to help travel companies make the most of the bright years on the horizon by offering longitudinal analysis of consumer leisure travel behavior, consumption of major travel products, and the trip planning process.
[ view more details ]

Report | Published: May 2014
Free For: Global Subscribers

The Open Booking Effect and Its Impact on Corporate Travel

Iconanalysis_large
US $350 €277

Managed travel 2.0 - or open booking - allows corporate travelers to book through any channel as long as they meet certain budget and policy criteria. This analysis examines its pros and cons and discusses the options for bringing out-of-channel bookings into a managed program.
[ view more details ]

Analysis | Published: April 2014
Free For: Innovation Subscribers

Traveler Technology Survey 2013

Trtech_lg
US $995 €788

Today's travelers are typically within arm's reach of one or more web-enabled devices, whether they are using desktops and laptops at home or work, or mobile technology such as smartphones and tablets on the go. Increasingly, travelers expect their mobile experiences to have the same speed and functionality as the desktop web, and want to use their devices to plan their vacations, navigate busy airports and explore new destinations. PhoCusWright's Traveler Technology Survey 2013 presents a comprehensive view of the devices travelers currently own and use, and general trends in mobile web activity. In addition, the report addresses how travelers use social network platforms like Facebook and Twitter to plan their trips and share their travel experiences.
[ view more details ]

Report | Published: January 2014
Free For: Innovation Subscribers

U.S. Online Travel Overview Report Thirteenth Edition: Airlines

Oto-lg
US $1,250 €990

Despite the surges of the past two years, U.S. airlines made only small gains in 2012. Pressure from all sides is leaving little room to move in terms of capacity, load or fares. Still, carriers have discovered two bright spots in the market – ancillaries and mobile sales – and are moving boldly, and successfully, toward them. U.S. Online Travel Overview Thirteenth Edition: Airlines sizes the total and online airline markets and provides analysis and projections by channel through 2015.
[ view more details ]

Report | Published: December 2013
Free For: Global Subscribers

U.S. Online Travel Overview Report Thirteenth Edition

Oto-lg
US $2,495 €1976

After back-to-back years at or near double-digit growth, the U.S. travel market hit a plateau in 2012 and is projected to climb, though slowly, in 2013. Economic uncertainty in the next few years will turn the travel market into a tug-of-war between travelers searching hard for bargains and companies keeping prices up to stay afloat amid intense competition. U.S. Online Travel Overview Thirteenth Edition provides sizing and analysis of the U.S. total and online travel markets by segment and channel, including mobile. The report also explores market context by highlighting the consumer and technology dynamics driving various trends and presenting a comprehensive five-year view of the U.S. travel landscape for 2011-2015.
[ view more details ]

Report | Published: November 2013
Free For: Global Subscribers

U.S. Consumer Travel Report Fifth Edition

Ctr3-lg
US $1,495 €1184

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
[ view more details ]

Report | Published: April 2013
Free For: Global Subscribers

U.S. Mobile Travel Report: Market Sizing and Consumer Trends

Mtr-lg
US $1,295 €1026

Nearly two thirds of U.S. online travelers now own a smartphone, one third own a tablet and nearly a fourth own both. Rapid adoption of mobile devices among travelers is impacting every phase of the travel process, and mobile is becoming the new battleground for travel companies seeking to grow market share. This report provides a detailed assessment of the U.S. mobile travel market, including consumer behavior trends, mobile market sizing and projections for key travel segments.
[ view more details ]

Report | Published: February 2013
Free For: Global Subscribers

Traveler Technology Survey 2012

Tts2012
US $995 €788

Until recently, travel companies' online strategies could be comfortably confined to the desktop web. However, the explosion in consumer electronics, mobile technology and social media have transformed the online experience, making it extremely challenging to address the market with a single, mainstream strategy. Mobile devices, tablets and still-evolving social platforms have changed the way travelers connect, plan and share their experiences. PhoCusWright's Traveler Technology Survey 2012 provides travel companies and marketers a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process.
[ view more details ]

Report | Published: December 2012
Free For: Innovation Subscribers

U.S. Online Travel Traffic Report

Us-ottr
US $995 €788

As travelers hop from site to site cobbling together their perfect trips, their mouse clicks yield important clues to the shifting dynamics of the online travel marketplace. PhoCusWright partnered with New York-based Experian Hitwise to identify key trends influencing how consumers plan travel online. PhoCusWright's U.S. Online Travel Traffic Report analyzes the most important categories in the travel vertical, revealing traffic patterns for both transactional and nontransactional travel websites and providing a top-level view of visitation and both upstream and downstream traffic.
[ view more details ]

Report | Published: December 2012
Free For: Global Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012

Dmo-du2_lg
US $995 €788

With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
[ view more details ]

Report | Published: September 2012
Free For: European and Global Subscribers