PhoCusWright Research

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The Open Booking Effect and Its Impact on Corporate Travel

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US $350 €253

Managed travel 2.0 - or open booking - allows corporate travelers to book through any channel as long as they meet certain budget and policy criteria. This analysis examines its pros and cons and discusses the options for bringing out-of-channel bookings into a managed program.
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Analysis | Published: April 2014
Free For: Innovation Subscribers

It's the End of the PNR as We Know It

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US $250 €181

The PNR, while reliable, has far-reaching limitations. Still, its usefulness has prompted global distribution systems to give it a makeover rather than quash it altogether. Each GDS is creating a program that builds on the old PNR, maximizing its strong suits and minimizing its faults.
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Analysis | Published: March 2014
Free For: Innovation Subscribers

Social Commerce: The Journey and the Destination

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US $350 €253

The relationship between social media and commerce is both more complex and more impactful than originally thought. While increased social conversions may be an important goal for travel marketers, the path that travelers take en route to the "buy" button is often circuitous. This Analysis highlights the various roles social media plays in driving revenue within the travel vertical, and provides insights to help travel companies optimize their social media strategies and boost ROI.
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Analysis | Published: February 2014
Free For: Innovation Subscribers

Online Travel Review Deception: The Good, the Bad and the Ugly

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US $350 €253

Travelers consider reviews a critical tool when researching and shopping for hotel rooms. But not all reviews are written with honest intent, and deception and review manipulation can take many guises. While humans can't reliably distinguish false reviews from truthful ones, researchers are creating computer programs that can – a welcome development to hoteliers.
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Spotlight | Published: January 2014
Free For: Innovation Subscribers

Traveler Technology Survey 2013

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US $995 €720

Today's travelers are typically within arm's reach of one or more web-enabled devices, whether they are using desktops and laptops at home or work, or mobile technology such as smartphones and tablets on the go. Increasingly, travelers expect their mobile experiences to have the same speed and functionality as the desktop web, and want to use their devices to plan their vacations, navigate busy airports and explore new destinations. PhoCusWright's Traveler Technology Survey 2013 presents a comprehensive view of the devices travelers currently own and use, and general trends in mobile web activity. In addition, the report addresses how travelers use social network platforms like Facebook and Twitter to plan their trips and share their travel experiences.
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Report | Published: January 2014
Free For: Innovation Subscribers

Mobile Web Applications in Hospitality

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US $350 €253

The rapidly expanding base of mobile devices - smartphones and tablets - is changing consumer behavior across a range of activities, and this has significant implications for the hospitality industry. This Analysis highlights mobile trends in hospitality and compares the features, pros and cons of mobile websites versus native applications (apps) for hotels.
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Analysis | Published: December 2013
Free For: Innovation Subscribers

Using Google Glass and Other Technologies to Put Your Destination on the Map

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US $250 €181

Even the most innovative DMOs must be strategic about which consumer technologies they invest in. This article explores several technologies DMOs can use to foster destination exploration. It offers an in-depth look at how DMOs and other travel companies are currently using the technologies, and poses ideas for potential applications and future development.
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Analysis | Published: December 2013
Free For: Innovation Subscribers

Digital Data-Driven Advertising for the Travel Industry

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US $695 €503

Most travel advertisers want to drive action, frequently in the form of bookings and/or revenue. With its scalability, cost-effectiveness and potential to effectively reach target audiences, data-driven advertising has rapidly evolved into a preferred revenue-generation tactic. This Spotlight presents the information needed to understand and navigate the data-driven advertising ecosystem, including key terms and considerations, resources, recommendations and travel-related case studies.
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Spotlight | Published: December 2013
Free For: Innovation Subscribers

Hotel Revenue Management Publication Package

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US $650 €470

Purchase two hotel revenue management articles together to save.
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Spotlight | Published: December 2013

Hotel Revenue Management in 2013 - More Art Than Science?

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US $350 €253

Hotels are complex, hybrid operations that combine the challenges of real estate development and labor-intensive service delivery. Revenue managers must balance directives that are often in direct conflict with one another. This article outlines the challenges faced by hotel revenue managers and highlights the market changes that are putting their traditional strategies to the test.
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Spotlight | Published: November 2013
Free For: Innovation Subscribers