Phocuswright Research

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Travel Technology Survey 2014

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US $995 €888

Travelers have grown increasingly comfortable with mobile devices, and many now confidently engage in a broad range of mobile activities. As reaching for a mobile device becomes second nature for more experienced users, mobile is playing a bigger role in travel research, shopping, buying and sharing. Phocuswright's Traveler Technology Survey 2014 is designed to help travel companies navigate the changes taking place in consumer adoption of both mobile devices and social media. This report provides a comprehensive view of mobile device ownership/purchase intent, and tracks general trends in mobile web activity and social network adoption.
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Report | Published: January 2015
Free For: Innovation Subscribers

The Future of Travel Expense Reporting: Striving for a Frictionless Trip

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US $250 €223

Imagine a day when filing expense reports is a thing of the past. Despite advances in expense management systems, this frictionless environment does not yet exist -- but how far away is it? To better understand the future of the expense reporting process, Phocuswright interviewed three leading executives from expense management software companies: Barry Padgett, executive vice president, traveler services of Concur Technologies; Dean Forbes, CEO of KDS; and David Barrett, CEO of Expensify.
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Analysis | Published: December 2014
Free For: Innovation Subscribers

The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel

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US $149 €133

Get the essential data and critical insights you need to understand what's happened and plan for where it's all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel.
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Report | Published: November 2014
Free For: European, Global, Innovation, and Asia Pacific Subscribers

Hotel Technology: Delivering an Outstanding Customer Experience

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US $250 €223

The options for hoteliers to attract and retain customers using technology-based innovation have never been better. New technologies, evolving business models and heightened competition are providing hoteliers with both the opportunity and the impetus to leverage a variety of innovative products and services. This Analysis provides an overview of some of the unique opportunities available to the lodging industry that can help drive loyalty, fuel word-of-mouth and increase repeat business.
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Analysis | Published: June 2014
Free For: Innovation Subscribers

Travel Innovation: The State of Startups 2005-2013

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US $795 €709

Travel, tourism and hospitality has a history of attracting entrepreneurs inspired by the industry's complexities and eager to bring innovation to the world's largest industry. This Analysis tracks the global travel startup landscape from 2005 to 2013, examining more than 700 startups founded during this period. The article discusses startup developments and funding by region, with additional analysis on both vertical and horizontal focus.
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Spotlight | Published: May 2014
Free For: Innovation Subscribers

U.S. Consumer Travel Report Sixth Edition

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US $1,495 €1334

In the past three years, U.S. consumer travel has had trouble catching up with the nation's overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation, travelers took off in 2013, finally treating themselves to the rest and relaxation they'd been craving - and providing the travel industry with a sorely needed boost. Phocuswright's U.S. Consumer Travel Report Sixth Edition is designed to help travel companies make the most of the bright years on the horizon by offering longitudinal analysis of consumer leisure travel behavior, consumption of major travel products, and the trip planning process.
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Report | Published: May 2014
Free For: Global Subscribers

The Open Booking Effect and Its Impact on Corporate Travel

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US $350 €312

Managed travel 2.0 - or open booking - allows corporate travelers to book through any channel as long as they meet certain budget and policy criteria. This analysis examines its pros and cons and discusses the options for bringing out-of-channel bookings into a managed program.
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Analysis | Published: April 2014
Free For: Innovation Subscribers

It's the End of the PNR as We Know It

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US $250 €223

The PNR, while reliable, has far-reaching limitations. Still, its usefulness has prompted global distribution systems to give it a makeover rather than quash it altogether. Each GDS is creating a program that builds on the old PNR, maximizing its strong suits and minimizing its faults.
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Analysis | Published: March 2014
Free For: Innovation Subscribers

Social Commerce: The Journey and the Destination

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US $350 €312

The relationship between social media and commerce is both more complex and more impactful than originally thought. While increased social conversions may be an important goal for travel marketers, the path that travelers take en route to the "buy" button is often circuitous. This Analysis highlights the various roles social media plays in driving revenue within the travel vertical, and provides insights to help travel companies optimize their social media strategies and boost ROI.
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Analysis | Published: February 2014
Free For: Innovation Subscribers

Online Travel Review Deception: The Good, the Bad and the Ugly

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US $350 €312

Travelers consider reviews a critical tool when researching and shopping for hotel rooms. But not all reviews are written with honest intent, and deception and review manipulation can take many guises. While humans can't reliably distinguish false reviews from truthful ones, researchers are creating computer programs that can – a welcome development to hoteliers.
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Spotlight | Published: January 2014
Free For: Innovation Subscribers