PhoCusWright Research

Found 172 matching products (showing newest first).

It's the End of the PNR as We Know It

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US $250 €181

The PNR, while reliable, has far-reaching limitations. Still, its usefulness has prompted global distribution systems to give it a makeover rather than quash it altogether. Each GDS is creating a program that builds on the old PNR, maximizing its strong suits and minimizing its faults.
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Analysis | Published: March 2014
Free For: Innovation Subscribers

Social Commerce: The Journey and the Destination

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US $350 €254

The relationship between social media and commerce is both more complex and more impactful than originally thought. While increased social conversions may be an important goal for travel marketers, the path that travelers take en route to the "buy" button is often circuitous. This Analysis highlights the various roles social media plays in driving revenue within the travel vertical, and provides insights to help travel companies optimize their social media strategies and boost ROI.
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Analysis | Published: February 2014
Free For: Innovation Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013

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US $995 €721

During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online resources far outweigh offline ones - both in influence and number. The challenge for suppliers, then, is to create a trusted brand that stays top of mind and lightens the traveler's load during the selection process. Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013 illuminates the myriad factors involved in leisure travel decision-making and compares the process in four key markets: the U.S., the U.K., Germany and France.
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Report | Published: February 2014
Free For: European and Global Subscribers

Online Travel Review Deception: The Good, the Bad and the Ugly

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US $350 €254

Travelers consider reviews a critical tool when researching and shopping for hotel rooms. But not all reviews are written with honest intent, and deception and review manipulation can take many guises. While humans can't reliably distinguish false reviews from truthful ones, researchers are creating computer programs that can – a welcome development to hoteliers.
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Spotlight | Published: January 2014
Free For: Innovation Subscribers

Traveler Technology Survey 2013

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US $995 €721

Today's travelers are typically within arm's reach of one or more web-enabled devices, whether they are using desktops and laptops at home or work, or mobile technology such as smartphones and tablets on the go. Increasingly, travelers expect their mobile experiences to have the same speed and functionality as the desktop web, and want to use their devices to plan their vacations, navigate busy airports and explore new destinations. PhoCusWright's Traveler Technology Survey 2013 presents a comprehensive view of the devices travelers currently own and use, and general trends in mobile web activity. In addition, the report addresses how travelers use social network platforms like Facebook and Twitter to plan their trips and share their travel experiences.
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Report | Published: January 2014
Free For: Innovation Subscribers

Mobile Web Applications in Hospitality

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US $350 €254

The rapidly expanding base of mobile devices - smartphones and tablets - is changing consumer behavior across a range of activities, and this has significant implications for the hospitality industry. This Analysis highlights mobile trends in hospitality and compares the features, pros and cons of mobile websites versus native applications (apps) for hotels.
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Analysis | Published: December 2013
Free For: Innovation Subscribers

Using Google Glass and Other Technologies to Put Your Destination on the Map

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US $250 €181

Even the most innovative DMOs must be strategic about which consumer technologies they invest in. This article explores several technologies DMOs can use to foster destination exploration. It offers an in-depth look at how DMOs and other travel companies are currently using the technologies, and poses ideas for potential applications and future development.
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Analysis | Published: December 2013
Free For: Innovation Subscribers

Online Travel Agencies 3Q13: A Change at the Top

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US $350 €254

Fueled by a segment-leading performance at home and blistering growth in international markets, Priceline led the three publicly traded U.S. online travel agencies (OTAs) in gross bookings in 3Q13. For the nine months ending September 2013, aggregate gross bookings for Priceline, Expedia and Orbitz increased 21% year over year.
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Data Point | Published: December 2013
Free For: European, Global, and Asia Pacific Subscribers

Digital Data-Driven Advertising for the Travel Industry

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US $695 €504

Most travel advertisers want to drive action, frequently in the form of bookings and/or revenue. With its scalability, cost-effectiveness and potential to effectively reach target audiences, data-driven advertising has rapidly evolved into a preferred revenue-generation tactic. This Spotlight presents the information needed to understand and navigate the data-driven advertising ecosystem, including key terms and considerations, resources, recommendations and travel-related case studies.
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Spotlight | Published: December 2013
Free For: Innovation Subscribers

Hotel Revenue Management Publication Package

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US $650 €471

Purchase two hotel revenue management articles together to save.
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Spotlight | Published: December 2013