PhoCusWright Research

Found 7 matching products (showing newest first).

U.S. Consumer Travel Report Sixth Edition

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US $1,495 €1184

In the past three years, U.S. consumer travel has had trouble catching up with the nation's overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation, travelers took off in 2013, finally treating themselves to the rest and relaxation they'd been craving - and providing the travel industry with a sorely needed boost. PhoCusWright's U.S. Consumer Travel Report Sixth Edition is designed to help travel companies make the most of the bright years on the horizon by offering longitudinal analysis of consumer leisure travel behavior, consumption of major travel products, and the trip planning process.
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Report | Published: May 2014
Free For: Global Subscribers

U.S. Consumer Travel Report Fifth Edition

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US $1,495 €1184

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Report | Published: April 2013
Free For: Global Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012

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US $995 €788

With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
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Report | Published: September 2012
Free For: European and Global Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2011

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US $795 €630

Consumers take into account a broad range of factors when deciding where to spend their hard-earned leisure travel time. This report delivers in-depth analysis of the destination selection process, highlighting the key motivators, information sources, online features and websites used in destination selection. Armed with these insights, destination marketers and other travel companies are better positioned to reach and influence consumers, as they explore the world of travel possibilities.
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Report | Published: November 2011
Free For: European and Global Subscribers

Mobile Marketing: How Are Consumers Reacting?

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US $250 €198

With advances in technology and travelers' widespread adoption of smartphones and other mobile devices, the travel industry has a unique opportunity to use mobile marketing to deliver targeted, personalized offers to consumers. This Analysis examines the key factors that will impact how consumers react to such offers, and how these factors will shape the future direction of mobile marketing in travel.
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Analysis | Published: October 2011
Free For: Innovation Subscribers

Destination Content: A World of Opportunity

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US $250 €198

Ownership of the in-destination traveler experience is extremely fragmented, leaving marketers lots of room for opportunity. While approaches to customer acquisition in this space are varied and many, each comes with its own challenges.
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Analysis | Published: May 2011
Free For: Innovation Subscribers

When They Get There (and Why They Go): Activities, Attractions, Events and Tours

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US $995 €788

While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
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Report | Published: February 2011
Free For: European and Global Subscribers