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Presentation: Unified but Unique: Trends in European Consumer Travel
Unified but Unique: Trends in European Consumer Travel presents an overview of the status of consumer travel in three distinct markets - France, Germany and the U.K. As consumer confidence regained its footing in 2011, the European travel industry progressed toward recovery. But the response was not uniform across markets - consumers in France, Germany and the U.K. varied considerably in behavior and intention.
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PhoCusWright's European Consumer Travel Report Second Edition
Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
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PhoCusWright's Destination Unknown: How U.S. and European Travelers Decide Where to Go
A study of the destination decision in four key markets: the U.S., France, Germany and the U.K. The report highlights characteristics unique to each market and identifies destination selection trends among U.S. and European travelers. The report explores key motivators, psychographics, information sources, online features, and websites used when choosing a leisure destination.
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