Phocuswright Research

Found 2 matching products (showing newest first).

Destination Unknown: How U.S. and European Travelers Decide Where to Go

US $795 €709

A study of the destination decision in four key markets: the U.S., France, Germany and the U.K. The report highlights characteristics unique to each market and identifies destination selection trends among U.S. and European travelers. The report explores key motivators, psychographics, information sources, online features, and websites used when choosing a leisure destination.
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Report | Published: October 2010
Free For: European and Global Subscribers

Presentation: Shared Borders, Separate Perspectives: Top Trends in European Consumer Travel

US $199 €178

Understanding the dynamics of European traveler behavior is critical for travel companies building brands in the U.K., France and Germany.
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Presentation | Published: July 2010
Free For: European and Global Subscribers