Phocuswright Research

Found 20 matching products (showing newest first).

European Online Travel Overview Tenth Edition - PRE-RELEASE

Eoto_lg
US $2,495 €2036

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
[ view more details ]

Report | Expected Publication Date: December 31, 2014
Free For: European and Global Subscribers

European Consumer Travel Report Fifth Edition

Ectr4_lg
US $1,495 €1220

Although Europe's economic rollercoaster continued in 2014 amid fears of a renewed slowdown, consumer confidence has proven remarkably resilient. The vast majority of travelers in major markets continue to indulge in much-needed vacations. Phocuswright's European Consumer Travel Report Fifth Edition provides a detailed view of traveler behaviors and purchase trends across three key European markets - France, Germany and the U.K. - via a range of metrics, including trip incidence, frequency and duration, travel expenditure and travel product consumption. The report also provides insight into online/offline channels, explores which technology features travelers use during each stage of the trip process, and measures the growing impact of mobile devices.
[ view more details ]

Report | Published: November 2014
Free For: European and Global Subscribers

The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel

Pcwi_circle
US $149 €122

PURCHASE BY JAN. 15 FOR SPECIAL PRICING AND BONUS DISCOUNT! Get the essential data and critical insights you need to understand what's happened and plan for where it's all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel.
[ view more details ]

Report | Published: November 2014
Free For: European, Global, Innovation, and Asia Pacific Subscribers

European Traveler Technology Survey 2014

Eurotts_lg
US $995 €812

Consumer technology is unleashing massive opportunity for the European travel industry. In particular, mobile devices are remaking the rules of traveler engagement, opening up new ways for travel businesses to stimulate demand and drive bookings. European Traveler Technology Survey 2014 helps travel companies understand this exciting new intersection of consumer technology and leisure travel in three major travel markets - France, Germany and the U.K. The report examines the devices travelers own, how they use them in relation to travel planning and activity, and the role of social media and sharing among European travelers.
[ view more details ]

Report | Published: August 2014
Free For: European, Global, and Innovation Subscribers

Incumbents, Innovators, Disruptors: Update on Europe's Dynamic OTA Landscape

Icondatapoint_large
US $450 €367

Europe's online travel agency (OTA) landscape took numerous twists and turns in the first half of 2014, including several significant IPOs, formidable partnerships and potentially disruptive new services. These developments will impact online distribution in some of Europe's most important travel markets. This Analysis examines the dynamic European OTA marketplace, with a focus on key players, notable activity and trends, and what to expect in the months and years ahead.
[ view more details ]

Data Point | Published: July 2014
Free For: European and Global Subscribers

Identity Crisis or Innovation? Update on Europe's Tour Operators and the Battle for Travel Market Dominance

Icondatapoint_large
US $450 €367

Major European tour operators now face tougher competition than ever. Online travel agencies are growing at breakneck speed, and more and more European travelers have acquired a preference for self-booking. Still, tour operators retain a special stronghold: Travelers view them as trusted brands that offer a popular, diverse selection of products. In order to thrive in the new distribution environment, tour operators are shaking up their old models and finding new ways to connect with travelers - migrating content and functionality online, offering mobile apps, and tailoring their strategies to the unique needs of the markets they serve.
[ view more details ]

Data Point | Published: July 2014
Free For: European and Global Subscribers

European Online Travel Overview Ninth Edition

Eoto_lg
US $2,495 €2036

Despite continuing political and economic uncertainty in the region, Europe's travel market continued its recovery in 2012. While the total value of travel services sold surpassed its prerecession peak, mixed economic conditions have led to uneven performances across the major markets. Phocuswright's European Online Travel Overview Ninth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
[ view more details ]

Report | Published: December 2013
Free For: European and Global Subscribers

European Consumer Travel Report Fourth Edition

Ectr4_lg
US $1,295 €1057

After years in the doldrums, the European economy is finally beginning to show signs of recovery. Millions who skipped out on vacations in 2011 and 2012 returned to the traveler pool in 2013, and consumers have a renewed sense of confidence. Phocuswright's European Consumer Travel Report Fourth Edition provides a close look at traveler behavior across three core European markets – France, Germany and the U.K. – which together represent close to 60% of Europe's total leisure and unmanaged business gross bookings. The study includes a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, the use of online and offline channels, travel-related engagement via the mobile web and social networks, and more.
[ view more details ]

Report | Published: September 2013
Free For: European and Global Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012

Dmo-du2_lg
US $995 €812

With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
[ view more details ]

Report | Published: September 2012
Free For: European and Global Subscribers

Presentation: Tradeoffs and Transitions: European Consumer Travel Trends

Iconwebinar_large
US $199 €162

Gain insight into complex shifts in travel patterns within these key markets, essential knowledge for travel companies navigating the European travel landscape.
[ view more details ]

Presentation | Published: September 2012
Free For: European, Global, and Webinar Subscribers