PhoCusWright Research

Found 6 matching products (showing newest first).

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013

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US $995 €747

During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online resources far outweigh offline ones - both in influence and number. The challenge for suppliers, then, is to create a trusted brand that stays top of mind and lightens the traveler's load during the selection process. Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013 illuminates the myriad factors involved in leisure travel decision-making and compares the process in four key markets: the U.S., the U.K., Germany and France.
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Report | Published: February 2014
Free For: European and Global Subscribers

European Consumer Travel Report Fourth Edition

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US $1,295 €972

After years in the doldrums, the European economy is finally beginning to show signs of recovery. Millions who skipped out on vacations in 2011 and 2012 returned to the traveler pool in 2013, and consumers have a renewed sense of confidence. PhoCusWright's European Consumer Travel Report Fourth Edition provides a close look at traveler behavior across three core European markets – France, Germany and the U.K. – which together represent close to 60% of Europe's total leisure and unmanaged business gross bookings. The study includes a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, the use of online and offline channels, travel-related engagement via the mobile web and social networks, and more.
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Report | Published: September 2013
Free For: European and Global Subscribers

European Online Travel Overview Eighth Edition

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US $1,872 €1406

In 2011, Europe's total and online markets continued their recovery from the recession and enjoyed healthy overall growth. Despite this success, however, slowed growth is expected in the next several years as the debt crisis nips at the economy's heels. PhoCusWright's European Online Travel Overview Eighth Edition provides comprehensive analysis, sizing and forecasts of the region's total and online leisure and unmanaged business travel markets, breaking them down by segment and channel and giving special attention to the six major markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Published: December 2012
Free For: European and Global Subscribers

Travel Innovation and Technology Trends: 2012 and Beyond

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US $500 €375

Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers

European Consumer Travel Report Second Edition

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US $1,695 €1273

Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
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Report | Published: October 2011
Free For: European and Global Subscribers

Presentation: PhoCusWright's Global Online Travel Overview

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US $199 €149

An audio/video recording of the February 3, 2010 Online Event presenting an outlook for online travel in the U.S., Europe and Asia Pacific as well as key trends and opportunities for growth and innovation.
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Presentation | Published: February 2010
Free For: European and Global Subscribers