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Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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A study of the destination decision in four key markets: the U.S., France, Germany and the U.K. The report highlights characteristics unique to each market and identifies destination selection trends among U.S. and European travelers. The report explores key motivators, psychographics, information sources, online features, and websites used when choosing a leisure destination.
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