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Asia Pacific's bustling economies have enjoyed striking growth in travel demand over the past several years. Airlines and hotels are benefiting from growing business and leisure travel demand, and online travel agencies - both local and global - continue to outperform the overall market. PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition provides comprehensive sizing, analysis and forecasting for the region's 13 travel markets, with special emphasis on its five major markets: China, India, Japan, Australia and New Zealand.
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In Asia Pacific, airlines suffered the worst of all segments during the recession. The air markets in Japan and Singapore were hit hardest, while China and India managed to escape with only minor declines. Despite this setback, online air bookings will experience strong growth in the next several years, and China will overtake Japan as the region's largest aviation market.
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Like the rest of the country's economy, India's travel industry is on the fast track for growth. Its online travel market is the fastest-growing in Asia Pacific and weathered the recession well, though some segments fared better than others. The country's online travel agency bookings are expected to make major gains in the next several years.
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In 2010 the APAC travel market overtook the U.S. to become the second-largest – and fastest-growing – regional market in the world. PhoCusWright's Asia Pacific Online Travel Overview Fourth Edition provides market sizing, projections and analysis for the region's total and online leisure/unmanaged business travel market, including trending by segment and channel. The report also offers detailed insight into the unique dynamics shaping online travel in the region's six most mature markets – India, China, Japan, Australia, New Zealand, and Singapore.
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An audio/video recording of the February 3, 2010 Online Event presenting an outlook for online travel in the U.S., Europe and Asia Pacific as well as key trends and opportunities for growth and innovation.
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