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Japan ceded its leadership of the Asia Pacific travel market to China in 2012, and it will remain the regional runner-up for the foreseeable future. But as the country makes slow, steady progress toward recovery from its losses during the 2011 earthquake and tsunami, the unique characteristics of its travel market - partly mature, partly developing - will continue to attract attention from global online travel agencies and hoteliers.
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PhoCusWright partnered with global digital intelligence provider comScore to measure and analyze web traffic within the travel category in China, including unique visitors, cross-visitation and source/loss patterns. This analysis reveals the dynamics of travel research from the Chinese consumer's point of view and highlights the degrees of influence wielded by different types of travel companies: OTAs versus suppliers, local providers versus global ones, and transactional versus nontransactional sites.
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The second quarter of 2012 was challenging for U.S. public online travel agencies (OTAs) – Expedia, Orbitz and Priceline. While domestic business was resilient for most, relatively weak travel demand in Europe meant that growth from overseas operations was muted across the board.
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Asia Pacific's bustling economies have enjoyed striking growth in travel demand over the past several years. Airlines and hotels are benefiting from growing business and leisure travel demand, and online travel agencies - both local and global - continue to outperform the overall market. PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition provides comprehensive sizing, analysis and forecasting for the region's 13 travel markets, with special emphasis on its five major markets: China, India, Japan, Australia and New Zealand.
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Despite rising oil prices and airfares, aggregate gross bookings of the three public U.S. OTAs – Expedia, Orbitz and Priceline – made notable increases in 1Q12. However, near-term headwinds lie in wait.
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China has become a major global market for travel and tourism, and the country's online travel market - while still relatively young - is growing at a torrid pace. PhoCusWright's China Online Travel Overview Fifth Edition: The Giant Has Awoken provides comprehensive sizing and analysis of the country's online and total travel markets by segment and channel.
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Not all is quiet on the Pacific front. Global recession and recovery, dramatic currency fluctuations, rising oil prices and surging regional travel demand have created a volatile environment for the Australia-New Zealand (ANZ) travel industry. Yet the market in 2011 grew for a second consecutive year, shielded by a resilient economy and strong local currency. Similar to North America and Europe, more than a third of all travel in the region is booked online. Yet despite its relative maturity, ANZ's online travel market will enjoy double-digit growth – almost twice the pace of the overall travel market – through 2013.
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On May 30, 2012, PhoCusWright analysts turned their attention to the dynamic Indian travel marketplace and the country's new breed of sophisticated, tech-savvy travelers.
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PhoCusWright's India Consumer Travel Report provides a complete picture of the new Indian traveler: who are they, how they travel, how they shop, and what they want.
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Benefiting from fast growth and a populous middle class with an ever-rising disposable income, the Indian travel market, both total and online, will enjoy double-digit gains through 2013. However, slowing growth, rising oil prices and a troubled airline market could soften overall travel and online travel sentiment in the coming years.
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