Phocuswright Research

Found 319 matching products (showing newest first).

Asia Pacific Online Travel Overview Sixth Edition Hotels: Opportunities – and Obstacles – Aplenty

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US $695 €558

The Asia Pacific hotel segment has endured significant hardships in recent years, including the global financial crisis, an earthquake and tsunami in Japan, and weakening in both the Chinese and Indian economies. But the APAC lodging industry remains resilient, and in 2012 gross bookings climbed 8% to more than US$110 billion. This report covers market sizing, projections, analysis and key trends for major hotel markets in the Asia Pacific region.
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Report | Published: September 2013
Free For: Global and Asia Pacific Subscribers

The "Always On" Traveler: Context Aware Services and Intelligent Travel Assistants

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US $250 €201

Smartphone ownership among travelers has touched an all-time high, and continues to climb. Through applications known as Intelligent Travel Assistants (ITAs), smartphones and other mobile devices can give travelers real-time access to timely information, notify them of critical events and even take action in the case of a disruptive travel situation. This article explores the framework for and the current state of ITAs, and also includes a discussion of key vendors and the future of ITA delivery platforms.
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Analysis | Published: September 2013
Free For: Innovation Subscribers

Pan-Asia Pacific Online Travel Traffic Trends Report

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US $595 €477

The Asia Pacific region, whose rising economic power and rapid development is stimulating innovation and widespread adoption of new technologies, hosts a variety of dynamic and growing online travel markets. Pan-Asia Pacific Online Travel Traffic Trends Report provides measurement and analysis of traffic to travel websites across nine key APAC markets, tracking the balance between suppliers and intermediaries, examining the influence of local versus global companies, and highlighting variations in traveler preferences by market.
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Report | Published: September 2013
Free For: Global and Asia Pacific Subscribers

Wanted: A Quality Mobile Offering

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US $250 €201

This Analysis outlines the key components of a quality mobile offering, examines the potential impact of HTML5 and mobile wallet technology, and provides recommendations for travel companies to develop and execute an effective mobile strategy.
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Analysis | Published: September 2013
Free For: Innovation Subscribers

Asia Pacific Online Travel Overview Sixth Edition Airlines: Flights of Contrast

Aoto6air
US $695 €558

With gross bookings totaling nearly US$160 billion in 2012, the Asia Pacific region has the world's largest airline market. While the APAC airline landscape is dominated by network carriers, the low-cost segment is growing quite rapidly. This report provides comprehensive market sizing, projections and analysis for the total and online airline markets in the dynamic Asia Pacific region.
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Report | Published: August 2013
Free For: Global and Asia Pacific Subscribers

Gamification: Because Business is Not all Fun and Games

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US $250 €201

While there is an extraordinary level of participation in social gaming, and people interact with content online for hours, is there a place for gaming in business without detracting from employee productivity and performance? Can gamification be used to create loyalty to a travel brand, product or service? Is the average traveler motivated by the same elements as gamers? This Analysis addresses gamification in terms of the performance metrics it can impact, and the influence it can have on purchases, participation and brand decisions made by customers and employees in travel.
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Analysis | Published: August 2013
Free For: Innovation Subscribers

Air Travel Distribution From A to Z

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US $350 €281

Air travel shopping and booking once bore the DNA of a regulated industry in which airlines had a single product: transportation from Point A to Point B. But products and services have grown more complex, and carriers have pushed for direct sales that bypass a range of intermediaries in the travel value chain. This article outlines the traditional way in which air booking has operated, and considers new models to accommodate the various ancillary products and services that airlines now offer.
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Spotlight | Published: August 2013
Free For: Innovation Subscribers

China Online Travel Overview Sixth Edition

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US $695 €558

China's travel market has reached a new stage of maturity, and now must face the uncertainties that come along with greater development – slower growth, higher expectations from consumers and investors, and the imperative to expand the country's travel infrastructure fast enough to keep up with demand. Still, China remains a major growth market. Online travel options are increasing by the day, and competition among suppliers and intermediaries is hotter than ever. China Online Travel Overview Sixth Edition presents market sizing and projections for the total and online leisure and unmanaged business travel markets in China from 2011-2015.
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Report | Published: August 2013
Free For: Global and Asia Pacific Subscribers

Digital Content: The Future of Travel Marketing

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US $350 €281

Customer expectations ultimately govern whether marketing content gets noticed or ignored, and thanks to the proliferation of mobile devices, expectations are higher than ever. To connect with travelers, advertisers must serve up engaging travel content that is contextually relevant, attractively presented, and high in quality – and deliver this content in a way that is friendly without being intrusive. Despite the complexity of consumer demands, marketers have only one way to meet them: get to know their customers as well as possible.
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Analysis | Published: August 2013
Free For: Innovation Subscribers

Direct Connect and Ancillaries for Airlines: New Distribution Capability

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US $350 €281

Over the past 50 years, the players in air travel facilitation, distribution and sales have established an efficient process for selling travel products and services. However, new technologies such as the Internet and XML have entered the picture, and have the potential to drive major changes in the business process of selling air travel. This Spotlight examines the New Distribution Capability (NDC) initiative, including its implications for direct connect and airline ancillary sales.
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Spotlight | Published: August 2013
Free For: Innovation Subscribers