PhoCusWright Research

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European Market Spotlight: Navigating Switzerland's Travel Market Complexities

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US $650 €503

Despite the unrelenting economic turmoil rocking much of Europe, Switzerland's travel market remains strong. A buoyant economy, exceptionally low unemployment, and a high standard of living have helped sustain the country's travel bookings. This spotlight presents key findings from PhoCusWright's research on Switzerland's total and online travel markets from 2010 to 2014.
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Spotlight | Published: July 2013
Free For: European and Global Subscribers

Online Travel Behavior in European Hospitality

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US $250 €194

Travelers have a range of opportunities to facilitate, enhance and communicate about their hotel experience through online channels. Throughout their entire journey (pre-, current and post-stay), travelers may interact directly with the hotel property website, or else through a variety of third-party apps and social media platforms. This Analysis explores key online interactions at various stages of the hospitality customer's journey, including: Inspire, Shop, Book, Share, Engage and Review.
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Analysis | Published: June 2013
Free For: Innovation Subscribers

India Online Travel Overview Sixth Edition: Rail and Hotel Steal the Spotlight

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US $695 €538

While India breezed through the global financial crisis of 2009, the country's economy – along with its travel market – buckled to global economic pressures in 2012. The rupee dropped in value, hotels took a hit, and airlines – the market's biggest segment – face ongoing industry woes. Despite weak market dynamics, however, India's travel market remains resilient and will not take long to regain full steam. Total travel gross bookings in 2012 experienced healthy growth on a local currency basis, and the explosive increases expected for online hotel and rail bookings in the next three years are nothing short of incredible.
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Report | Published: June 2013
Free For: Global and Asia Pacific Subscribers

European Managed Travel Distribution: Market Sizing and Trends

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US $1,495 €1158

The combination of economic challenges, generational shift and rapidly advancing technology has created both challenges and opportunities in Europe's corporate travel marketplace. More than ever, European companies have cast a watchful eye over spending in general, and their travel programs in particular. At the same time, younger, tech-savvy corporate travelers are promoting more flexible and often more efficient ways to purchase, track and manage their trips. This report provides a comprehensive analysis of the European managed corporate travel marketplace, including sizing and key trends impacting the industry.
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Report | Published: June 2013
Free For: European and Global Subscribers

U.S. Vacation Rentals 2009 - 2014: A Market Reinvented

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US $995 €770

Vacation rentals now account for more than one fifth of the U.S. lodging industry, based on room revenue. Rapid advancement is altering the competitive landscape, enabling property management companies to run their rental operations with greater savvy and sophistication, empowering individual homeowners to market and rent their vacation homes directly, and improving the shopping and booking experience. This report represents a comprehensive study of the U.S. vacation rental marketplace, including sizing, key segmentation, challenges, opportunities and trends.
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Report | Published: May 2013
Free For: Global Subscribers

Technology Spend Survey

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US $350 €271

Travel and tourism is one of the largest industries in the world, and technology is what drives travel commerce. PhoCusWright conducted a survey to better understand how travel companies allocate their technology budgets. This Spotlight examines the results of the research, highlighting travel companies' investments in online travel distribution, smartphone and tablet apps, social media, Big Data, security, cloud computing and more.
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Spotlight | Published: May 2013
Free For: Innovation Subscribers

Travel Innovation and Technology Trends: 2013 and Beyond

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US $500 €387

Thanks to new technologies that can sift through the practically limitless amounts of data in cyberspace, shrewd use of such data will be the key factor in determining which travel companies succeed or fail in the years to come. Companies hoping to stay competitive also need to accommodate travelers with device-agnostic access to information, address specific traveler needs with targeted offers, and take advantage of cloud computing to streamline their own business operations.
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Spotlight | Published: May 2013
Free For: Innovation Subscribers

Digital Technologies in Travel: Light at the End of the Funnel?

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US $350 €271

Online tools, technologies and apps have already become integral parts of the travel industry and the typical consumer's decision-making path. But how effective are digital technologies at moving the needle on travel buying behavior, and do they help brands foster deeper relationships with travelers? This Analysis examines the impact of and differences between key digital technologies used in travel, including mobile, location-based services, personalization technology and more.
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Analysis | Published: May 2013
Free For: Innovation Subscribers

The Mobile Travel Experience: Pitfalls and Possibilities

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US $250 €194

The quality and functionality of mobile websites and applications within the travel, tourism and hospitality industry have shown marked improvement in the past several years. Yet at the same time, consumers have come to expect an increasingly robust mobile experience. This analysis takes stock of the mobile offerings currently available to travelers and highlights next steps for travel companies aiming to improve their mobile services.
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Analysis | Published: April 2013
Free For: Innovation Subscribers

U.S. Consumer Travel Report Fifth Edition

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US $1,495 €1158

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Report | Published: April 2013
Free For: Global Subscribers