PhoCusWright Research

Found 151 matching products (showing newest first).

The Travel Agent Customer: Who Uses Travel Agents, Why They Use Them, and What They Buy

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US $350 €253

Despite the proliferation of online booking in the past 15 years, one third of travel is still booked through traditional travel agents. What continues to attract customers to traditional agencies, and what do these travelers have in common?
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Analysis | Published: February 2012
Free For: Global Subscribers

Mobile Hits the Mainstream: Technology and Industry Trends

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US $895 €647

Mobile Hits the Mainstream: Technology and Industry Trends studies the trends shaping mobile travel worldwide, tracking mobile device adoption in key global markets. The report highlights emerging mobile technologies, identifying strategic opportunities for suppliers, intermediaries and corporate travel organizations. In addition, the research provides a closer view of the U.S. mobile travel market, sizing the U.S. mobile leisure/unmanaged business travel market through 2013.
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Report | Published: February 2012
Free For: Innovation Subscribers

U.S. Business Traveler: Managed, Unmanaged and Rogue

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US $995 €720

Demand for business travel has recovered substantially after its 2009 plummet, but driving growth in the years ahead will prove more challenging for travel companies than in the past. Effectively catering to the wants and needs of business travelers will be increasingly important for industry players hoping to grow their share in this lucrative segment. PhoCusWright's U.S. Business Traveler: Managed, Unmanaged and Rogue helps travel companies gain holistic perspective from the range of business travelers in the U.S., including both those who are managed by a corporate travel policy and those who are not.
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Report | Published: February 2012
Free For: Global Subscribers

European Online Travel Agencies - Consolidation Is Just Getting Started

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US $350 €253

While some online travel agencies in Europe have thrived on the basis of local language content, specialized market knowledge and well-established supplier relationships, many now face harsh realities as the marketplace matures. This Data Point explores a range of factors that are driving change in the European OTA space, including Google's expected entrance into the price-shopping arena, increasing supplier-direct bookings and intensifying M&A activity that will make it tough for smaller, local OTAs to stay afloat.
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Data Point | Published: February 2012
Free For: European and Global Subscribers

The Long Tail and the Road to Distribution

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US $350 €253

Despite early predictions about the explosion of the Long Tail in travel, these fragmented markets continue to face significant challenges to growth. In addition to pinpointing these obstacles, this article takes stock of how certain verticals are tackling them and outlines several strategies businesses can use to overcome the difficulties of this tricky but significant marketplace.
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Spotlight | Published: February 2012
Free For: Innovation Subscribers

Mobile Hits the Mainstream: Leisure and Business Traveler Trends

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US $895 €647

Smartphone adoption rates among leisure and business travelers have reached a tipping point, and consumers are tapping into the mobile Internet all the time, wherever they happen to be. From researching destinations to navigating the streets in a foreign country, travelers leverage the mobile Web before, during and after their trips. This report examines how travelers use the mobile Internet to plan, purchase and enhance their travel experiences, and outlines the key factors and trends that characterize this dynamic and increasingly influential channel.
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Report | Published: January 2012
Free For: Global Subscribers

Japan Online Travel Traffic Report

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US $995 €720

A devastating earthquake and tsunami rocked Japan in March 2011, shaking the country's economy and major industries, including travel. Still, Japan boasts the largest online travel market in Asia Pacific, and accounts for nearly half of the region's online traffic bookings. This report analyzes Web traffic in Japan - including volume, cross-visitation, and source/loss patterns - across major travel subcategories, revealing key traffic trends and sector-specific dynamics.
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Report | Published: January 2012
Free For: Global and Asia Pacific Subscribers

U.S. Online Travel Agencies 3Q11: International Markets Stay Resilient

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US $350 €253

Aggregate total gross bookings for the three public U.S online travel agencies (OTAs) - Expedia, Orbitz and Priceline grew in 3Q11. However, macro conditions are becoming convoluted - slowing sales constrained domestic gross bookings, but overseas business remains resilient, particularly in Europe, where economic woes loom large.
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Data Point | Published: December 2011
Free For: Global Subscribers

Hospitality Demand Management in Europe: Available Solutions and Challenges

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US $350 €253

Market fragmentation, disparate Internet penetration, and cultural and linguistic diversity are fundamental characteristics of Europe's hospitality landscape. This Spotlight focuses on demand management issues and solutions in the European hospitality market. The article highlights key differences between hospitality demand management in Europe versus the U.S., and outlines some of the unique challenges and opportunities that characterize demand management in Europe.
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Spotlight | Published: November 2011
Free For: European, Global, and Innovation Subscribers

Traveler Technology Survey 2011

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US $1,295 €937

Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. PhoCusWright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
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Report | Published: November 2011
Free For: Innovation Subscribers