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Social media and social networks have brought fundamental changes to how people connect and interact with each other, and have become important tools for travelers as they research, shop for and purchase travel. This Analysis examines startups that attempt to leverage new technology and the power of the social Web in the trip inspiration and planning processes.
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The explosive growth of social networks has provided an ideal platform for viral marketing, which enables content to reach ever-increasing numbers of recipients in a self-sustaining fashion. This Analysis examines key attributes of viral video marketing, along with tips and examples both within and outside of the travel industry.
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While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
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This one-hour recorded Webinar will utilize key findings from PhoCusWright's recent report focused on the groups and meetings market and will address the size and structure of the groups and meetings market with forecasts through 2012, key trends in meetings management and procurement practices, and how virtual meetings, social media and mobile are changing the very nature of meetings. This Webinar held Feb. 9, 2011 delves into the U.S. corporate groups and meetings market's decline, recovery and transformation.
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Despite the strengths of an intermediated model that supports global travel reservations systems, some suppliers have resisted going through intermediaries, and have taken bold steps to implement a direct connect strategy. This Analysis examines the prospects for the direct connect movement, across major travel categories.
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PhoCusWright's Groups and Meetings publication takes an in-depth look at the U.S. corporate groups and meetings market, including sizing and forecasts through 2012, trends in meetings management, and the impact of virtual conferencing and other technologies. The industry is now clawing its way out of one of its toughest periods ever, but the landscape remains dynamic and complex.
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PhoCusWright's Analyst Innovation Wishlist documents the latest products, services and technologies changing how consumers plan, shop, book and experience travel. PhoCusWright analysts review, evaluate, and compare these initiatives - and predict the best areas of opportunity.
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As the Internet evolves, there will be increasing opportunities for companies to deliver useful and appropriate content to travelers at every point along the travel value chain. This PhoCusWright Spotlight examines the still-evolving "Customer Web," including how technology can facilitate a high-quality, personalized Web experience that addresses travelers' myriad information needs.
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This Online Event reviews some of the current general mobile trends and looks to the near future on mobile's impact on the travel industry.
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The majority of online travelers are members of a social network - but what does that mean for travel companies? PhoCusWright's Traveler Technology Survey: Social Networking, part of the larger PhoCusWright report on trends in traveler technology, explores how travelers are using social networks and how their activity affects their travel planning and sharing.
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