PhoCusWright Research

Found 130 matching products (showing newest first).

Insights Into Personalization: The Data

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US $350 €261

Delivering relevant content may be the most important thing a supplier can do to convert lookers into bookers – and relevance requires massive amounts of data. This article provides the nitty-gritty on three statistical methods that correlate travel variables, and examines how they work.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers

Behavioral Targeting: Marketing 101 Meets Web 2.0

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US $450 €336

Personalization is about delivering the right content to the right traveler at the right time, and getting it right requires leveraging company data about the customer – demographics, lifestyle information, travel and spend history, and personal preferences.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers

Presentation: PhoCusWright's U.S. Business Traveler: Managed, Unmanaged and Rogue

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US $199 €149

Empowered by an increasingly sophisticated assortment of tools at their fingertips, today's business travelers are taking more control over their entire experience. From picking their own favorite suppliers and booking channels, to integrating leisure components into their work trips and leveraging social media, business travelers are demanding more than ever before.
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Presentation | Published: April 2012
Free For: Global and Webinar Subscribers

Traveler Reviews: Analytics, Consumer Expectations and the Future of User-Generated Content

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US $350 €261

With the help of technology, travel companies are finally exploiting the massive expanse of traveler review content. This two-part article takes a close look at how hoteliers are using traveler review analytics technology and how these reviews influence traveler expectations.
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Spotlight | Published: March 2012
Free For: Innovation Subscribers

Presentation: Mobile Hits The Mainstream

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US $199 €149

March 22, 2012 Webinar Recording and Deck With smartphone usage among U.S. travelers surging past the 50% mark, the mobile platform has not only matured, but is now influencing every stage of the travel life cycle. From deciding where to go, to getting real-time directions after they've arrived, travelers are rarely without their mobile devices. The implications and opportunities for travel companies are enormous.
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Presentation | Published: March 2012
Free For: Global, Innovation, and Webinar Subscribers

Location-Based Services and the Impact on the Travel Process

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US $350 €261

Competition for a share of the location-based services market is intense, and success requires travel companies to combine location with context and relevance – no easy task. This article offers practical recommendations for marketers on how to overcome the challenges posed by LBS and harness its power effectively.
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Spotlight | Published: March 2012
Free For: Innovation Subscribers

U.S. Business Traveler: Managed, Unmanaged and Rogue

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US $995 €743

Demand for business travel has recovered substantially after its 2009 plummet, but driving growth in the years ahead will prove more challenging for travel companies than in the past. Effectively catering to the wants and needs of business travelers will be increasingly important for industry players hoping to grow their share in this lucrative segment. PhoCusWright's U.S. Business Traveler: Managed, Unmanaged and Rogue helps travel companies gain holistic perspective from the range of business travelers in the U.S., including both those who are managed by a corporate travel policy and those who are not.
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Report | Published: February 2012
Free For: Global Subscribers

Mobile Hits the Mainstream: Technology and Industry Trends

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US $895 €668

Mobile Hits the Mainstream: Technology and Industry Trends studies the trends shaping mobile travel worldwide, tracking mobile device adoption in key global markets. The report highlights emerging mobile technologies, identifying strategic opportunities for suppliers, intermediaries and corporate travel organizations. In addition, the research provides a closer view of the U.S. mobile travel market, sizing the U.S. mobile leisure/unmanaged business travel market through 2013.
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Report | Published: February 2012
Free For: Innovation Subscribers

Technology Convergence and Travel Distribution

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US $350 €261

The convergence of core technologies has led to new capabilities that impact the travel distribution value chain (TDVC). This Analysis discusses technology convergence in telephones, mobile computing, and location-based services, and explores new technology that travelers can leverage at every stage of the TDVC.
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Analysis | Published: February 2012
Free For: Innovation Subscribers

The Long Tail and the Road to Distribution

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US $350 €261

Despite early predictions about the explosion of the Long Tail in travel, these fragmented markets continue to face significant challenges to growth. In addition to pinpointing these obstacles, this article takes stock of how certain verticals are tackling them and outlines several strategies businesses can use to overcome the difficulties of this tricky but significant marketplace.
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Spotlight | Published: February 2012
Free For: Innovation Subscribers