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A detailed overview of the European travel market with market sizing and growth forecasts through 2013, this report focuses on the European online leisure/unmanaged business travel marketplace. It also includes an in-depth analysis of six individual markets: France, Germany, the U.K., Italy, Spain and Scandinavia.
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Fueled by a high incidence of domestic and international travel, along with strong mobile and Internet penetration among consumers, South Korea's travel industry has bounced back from the global economic downturn. This Spotlight examines the South Korean travel market, where shifting consumer behavior and technology adoption are reshaping a landscape long dominated by traditional travel agencies and tour operators.
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PhoCusWright's U.S. Online Travel Overview Eleventh Edition: Airlines provides an in-depth look at the current state of the U.S. airline market and projects future performance, with market sizing and forecasting through 2013. The report reviews online travel trends, innovations and data crucial to understanding the dynamics of the air segment. Topics include online agencies versus air supplier websites, ancillary services and the future of flight search.
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Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. PhoCusWright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
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Consumers take into account a broad range of factors when deciding where to spend their hard-earned leisure travel time. This report delivers in-depth analysis of the destination selection process, highlighting the key motivators, information sources, online features and websites used in destination selection. Armed with these insights, destination marketers and other travel companies are better positioned to reach and influence consumers, as they explore the world of travel possibilities.
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PhoCusWright has followed the evolution of online travel purchasing from its inception. PhoCusWright's U.S. Online Travel Overview Eleventh Edition is the industry standard for sizing and forecasting, providing deep, actionable insights into the U.S. travel market.
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Asia Pacific Online Travel Traffic Jam! presents an overview of Web traffic and online travel shopping trends in three distinct markets - Australia, China and India.
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Airline ancillary services, direct connects and Google Flights – these are some of the more notable developments and activities that threaten to disrupt the established online airfare shopping and booking world. This Spotlight provides an update on the key issues and entities shaping the sale of airline ancillaries, with a focus on recent activities of key stakeholders, including airlines, OTAs, GDSs, technology intermediaries, trade groups and others.
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Gain an in-depth look at the vacation rental market across seven key countries in Europe: Denmark, France, Germany, Italy, the Netherlands, Spain and the U.K. This report presents a comprehensive view of the current vacation rental landscape in Europe and identifies key trends that will continue to shape this dynamic category.
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With advances in technology and travelers' widespread adoption of smartphones and other mobile devices, the travel industry has a unique opportunity to use mobile marketing to deliver targeted, personalized offers to consumers. This Analysis examines the key factors that will impact how consumers react to such offers, and how these factors will shape the future direction of mobile marketing in travel.
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