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Why do some travel companies experience great success with social media campaigns, while others flounder? And how do you measure success? This article examines what it takes to realize - and measure - a return on investment in the social media sphere.
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Hotel distribution has become a complex ecosystem of moving parts. How a hotelier manages distribution channels plays a critical role in a company's overall success as measured by market share, profitability and, ultimately, competitive advantage.
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Amid challenges from American Airlines and the availability of cheaper technology, global distribution systems have their work cut out for them. In the first part of this two-part interview, PhoCusWright discusses the future of GDSs with representatives from Amadeus, Travelport and Sabre. Discover what the experts have to say about this drawn out battle.
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This one-hour recorded PhoCusWright Webinar explores the behavioral trends, motivations and intentions of U.S. travelers. The package includes the audio recording and presentation deck of the July 13 Webinar. Discover the status of consumer travel in the U.S. and insights into key indicators for the upcoming year.
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Can a third-party provider assemble a complete, industrial-strength air shopping and booking service using SaaS components from the Internet? Purchase PhoCusWright's Building An Air Shopping Agent from Saas Components for a detailed analysis of this arena.
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This report focuses on how social media influences the major online travel categories, and highlights the implications for travel companies.

The emergence of the social Web has delivered a powerful force in online travel: the traveler. From traveler review websites and blogs to social networks and the ever-expanding social graph, the voice of the traveler is playing a greater role in the travel search-shop-buy process.
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Independent hotel properties and chains alike struggle with demand management, especially since this segment of the hospitality industry is changing so rapidly. This article takes a look at the dynamics of the demand management industry and at what its future holds.
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This one-hour recorded PhoCusWright Webinar outlines the top 10 trends impacting the travel industry and sets the stage for the next wave of innovation. Bob Offutt, senior technology analyst and editorial director, Innovation Edition, assesses each opportunity based on what is happening, what needs to happen and who is making it happen via example.
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While still dealing with the effects of the recession, the travel industry is entering a period of recovery - a renaissance that applauds and sustains new ideas, new approaches and new discoveries. PhoCusWright's technology trend predictions for 2011 reflect both this idea-laden environment and a consumer who is more empowered than ever before, equipped with access to unprecedented amounts of information.
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Gain a comprehensive understanding of the complex dynamics shaping the worldwide online travel market with this report and Online Event recording package.
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