PhoCusWright Research

Found 89 matching products (showing newest first).

The Long Tail and the Road to Distribution

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US $350 €275

Despite early predictions about the explosion of the Long Tail in travel, these fragmented markets continue to face significant challenges to growth. In addition to pinpointing these obstacles, this article takes stock of how certain verticals are tackling them and outlines several strategies businesses can use to overcome the difficulties of this tricky but significant marketplace.
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Spotlight | Published: February 2012
Free For: Innovation Subscribers

Mobile Hits the Mainstream: Leisure and Business Traveler Trends

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US $895 €703

Smartphone adoption rates among leisure and business travelers have reached a tipping point, and consumers are tapping into the mobile Internet all the time, wherever they happen to be. From researching destinations to navigating the streets in a foreign country, travelers leverage the mobile Web before, during and after their trips. This report examines how travelers use the mobile Internet to plan, purchase and enhance their travel experiences, and outlines the key factors and trends that characterize this dynamic and increasingly influential channel.
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Report | Published: January 2012
Free For: Global Subscribers

Japan Online Travel Traffic Report

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US $995 €781

A devastating earthquake and tsunami rocked Japan in March 2011, shaking the country's economy and major industries, including travel. Still, Japan boasts the largest online travel market in Asia Pacific, and accounts for nearly half of the region's online traffic bookings. This report analyzes Web traffic in Japan - including volume, cross-visitation, and source/loss patterns - across major travel subcategories, revealing key traffic trends and sector-specific dynamics.
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Report | Published: January 2012
Free For: Global and Asia Pacific Subscribers

Traveler Technology Survey 2011

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US $1,295 €1017

Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. PhoCusWright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
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Report | Published: November 2011
Free For: Innovation Subscribers

Presentation: Asia Pacific Online Travel Traffic Jam!

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US $99 €78

Asia Pacific Online Travel Traffic Jam! presents an overview of Web traffic and online travel shopping trends in three distinct markets - Australia, China and India.
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Presentation | Published: November 2011
Free For: Global and Asia Pacific Subscribers

European Vacation Rental Marketplace: 2011-2013

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US $1,695 €1331

Gain an in-depth look at the vacation rental market across seven key countries in Europe: Denmark, France, Germany, Italy, the Netherlands, Spain and the U.K. This report presents a comprehensive view of the current vacation rental landscape in Europe and identifies key trends that will continue to shape this dynamic category.
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Report | Published: October 2011
Free For: European and Global Subscribers

European Consumer Travel Report Second Edition

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US $1,695 €1331

Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
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Report | Published: October 2011
Free For: European and Global Subscribers

China Online Travel Traffic Report

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US $695 €546

With the world's largest Internet population and the second-largest travel industry in the Asia Pacific (APAC) region, China's online travel bookings will climb to nearly US$8 billion by 2012. This report analyzes Web traffic in China - including volume, cross-visitation, and source/loss patterns - across major travel subcategories, revealing key traffic trends and sector-specific dynamics.
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Report | Published: August 2011
Free For: Global and Asia Pacific Subscribers

Presentation - On the Edge of Optimism: Key U.S. Traveler Insights

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US $199 €156

This one-hour recorded PhoCusWright Webinar explores the behavioral trends, motivations and intentions of U.S. travelers. The package includes the audio recording and presentation deck of the July 13 Webinar. Discover the status of consumer travel in the U.S. and insights into key indicators for the upcoming year.
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Presentation | Published: July 2011
Free For: Global and Webinar Subscribers

Package - Latin America's Dynamic Online Travel Marketplace (Portuguese)

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US $1,195 €939

Gain a solid foundation for understanding and capitalizing on the extraordinary opportunity in the Latin American travel market with this report and Webinar recording package. The Webinar is presented in Portuguese.
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Presentation | Published: July 2011