PhoCusWright Research

Found 110 matching products (showing newest first).

Presentation: Mobile Hits The Mainstream

Iconwebinar_large
US $199 €148

March 22, 2012 Webinar Recording and Deck With smartphone usage among U.S. travelers surging past the 50% mark, the mobile platform has not only matured, but is now influencing every stage of the travel life cycle. From deciding where to go, to getting real-time directions after they've arrived, travelers are rarely without their mobile devices. The implications and opportunities for travel companies are enormous.
[ view more details ]

Presentation | Published: March 2012
Free For: Global, Innovation, and Webinar Subscribers

The Travel Agent Customer: Who Uses Travel Agents, Why They Use Them, and What They Buy

Iconanalysis_large
US $350 €260

Despite the proliferation of online booking in the past 15 years, one third of travel is still booked through traditional travel agents. What continues to attract customers to traditional agencies, and what do these travelers have in common?
[ view more details ]

Analysis | Published: February 2012
Free For: Global Subscribers

U.S. Business Traveler: Managed, Unmanaged and Rogue

Usbt-lg
US $995 €739

Demand for business travel has recovered substantially after its 2009 plummet, but driving growth in the years ahead will prove more challenging for travel companies than in the past. Effectively catering to the wants and needs of business travelers will be increasingly important for industry players hoping to grow their share in this lucrative segment. PhoCusWright's U.S. Business Traveler: Managed, Unmanaged and Rogue helps travel companies gain holistic perspective from the range of business travelers in the U.S., including both those who are managed by a corporate travel policy and those who are not.
[ view more details ]

Report | Published: February 2012
Free For: Global Subscribers

Mobile Hits the Mainstream: Technology and Industry Trends

Mhtmtech-lg
US $895 €665

Mobile Hits the Mainstream: Technology and Industry Trends studies the trends shaping mobile travel worldwide, tracking mobile device adoption in key global markets. The report highlights emerging mobile technologies, identifying strategic opportunities for suppliers, intermediaries and corporate travel organizations. In addition, the research provides a closer view of the U.S. mobile travel market, sizing the U.S. mobile leisure/unmanaged business travel market through 2013.
[ view more details ]

Report | Published: February 2012
Free For: Innovation Subscribers

The Long Tail and the Road to Distribution

Iconspotlight_large
US $350 €260

Despite early predictions about the explosion of the Long Tail in travel, these fragmented markets continue to face significant challenges to growth. In addition to pinpointing these obstacles, this article takes stock of how certain verticals are tackling them and outlines several strategies businesses can use to overcome the difficulties of this tricky but significant marketplace.
[ view more details ]

Spotlight | Published: February 2012
Free For: Innovation Subscribers

Mobile Hits the Mainstream: Leisure and Business Traveler Trends

Mhm-lbtt-lg
US $895 €665

Smartphone adoption rates among leisure and business travelers have reached a tipping point, and consumers are tapping into the mobile Internet all the time, wherever they happen to be. From researching destinations to navigating the streets in a foreign country, travelers leverage the mobile Web before, during and after their trips. This report examines how travelers use the mobile Internet to plan, purchase and enhance their travel experiences, and outlines the key factors and trends that characterize this dynamic and increasingly influential channel.
[ view more details ]

Report | Published: January 2012
Free For: Global Subscribers

Japan Online Travel Traffic Report

Jottr-lg
US $995 €739

A devastating earthquake and tsunami rocked Japan in March 2011, shaking the country's economy and major industries, including travel. Still, Japan boasts the largest online travel market in Asia Pacific, and accounts for nearly half of the region's online traffic bookings. This report analyzes Web traffic in Japan - including volume, cross-visitation, and source/loss patterns - across major travel subcategories, revealing key traffic trends and sector-specific dynamics.
[ view more details ]

Report | Published: January 2012
Free For: Global and Asia Pacific Subscribers

Traveler Technology Survey 2011

Tts2011-lg
US $1,295 €962

Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. PhoCusWright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
[ view more details ]

Report | Published: November 2011
Free For: Innovation Subscribers

Presentation: Asia Pacific Online Travel Traffic Jam!

Iconwebinar_large
US $99 €74

Asia Pacific Online Travel Traffic Jam! presents an overview of Web traffic and online travel shopping trends in three distinct markets - Australia, China and India.
[ view more details ]

Presentation | Published: November 2011
Free For: Global and Asia Pacific Subscribers

European Vacation Rental Marketplace: 2011-2013

Evrm2-lg
US $1,695 €1259

Gain an in-depth look at the vacation rental market across seven key countries in Europe: Denmark, France, Germany, Italy, the Netherlands, Spain and the U.K. This report presents a comprehensive view of the current vacation rental landscape in Europe and identifies key trends that will continue to shape this dynamic category.
[ view more details ]

Report | Published: October 2011
Free For: European and Global Subscribers