Phocuswright Research

Found 196 matching products (showing newest first).

Technology Spend Survey

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US $350 €312

Travel and tourism is one of the largest industries in the world, and technology is what drives travel commerce. Phocuswright conducted a survey to better understand how travel companies allocate their technology budgets. This Spotlight examines the results of the research, highlighting travel companies' investments in online travel distribution, smartphone and tablet apps, social media, Big Data, security, cloud computing and more.
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Spotlight | Published: May 2013
Free For: Innovation Subscribers

Travel Innovation and Technology Trends: 2013 and Beyond

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US $500 €446

Thanks to new technologies that can sift through the practically limitless amounts of data in cyberspace, shrewd use of such data will be the key factor in determining which travel companies succeed or fail in the years to come. Companies hoping to stay competitive also need to accommodate travelers with device-agnostic access to information, address specific traveler needs with targeted offers, and take advantage of cloud computing to streamline their own business operations.
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Spotlight | Published: May 2013
Free For: Innovation Subscribers

Digital Technologies in Travel: Light at the End of the Funnel?

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US $350 €312

Online tools, technologies and apps have already become integral parts of the travel industry and the typical consumer's decision-making path. But how effective are digital technologies at moving the needle on travel buying behavior, and do they help brands foster deeper relationships with travelers? This Analysis examines the impact of and differences between key digital technologies used in travel, including mobile, location-based services, personalization technology and more.
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Analysis | Published: May 2013
Free For: Innovation Subscribers

U.S. Consumer Travel Report Fifth Edition

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US $1,495 €1334

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, Phocuswright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Report | Published: April 2013
Free For: Global Subscribers

Travel Innovation: The State of Startups 2005-2012

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US $795 €709

Phocuswright has consistently chronicled the evolution of online travel, technology and innovation. Since 2008, The Travel Innovation Summit@The Phocuswright Conference has showcased well over 100 startups and travel industry innovators. This Spotlight examines more than 500 startups founded and funded since 2005, tracking the companies, categories and regions that have attracted the most attention (and capital) during this period.
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Spotlight | Published: April 2013
Free For: Innovation Subscribers

Fragmentation Sparks Metasearch in Russia and Eastern Europe

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US $250 €223

While Russia and Eastern Europe's travel market lags more developed regions in terms of online travel penetration, its technological maturity is advancing rapidly. This growth includes metasearch, an area where multiple brands are thriving in this fragmented marketplace. This Analysis examines the travel metasearch landscape in Russia and Eastern Europe, including prevailing market conditions, key players and trends driving the evolution of the category.
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Analysis | Published: April 2013
Free For: European and Global Subscribers

Middle East Online Travel Overview

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US $1,495 €1334

The Middle East travel market, while still in early days, is growing fast – especially online, where the region's young, tech-savvy consumers gather to socialize, politicize and yes, plan trips. Phocuswright's Middle East Online Travel Overview – the first in-depth analysis of this emerging market – provides sizing, trending and forecasts for the region as a whole and for four major markets in particular: the United Arab Emirates, Qatar, Egypt and Saudi Arabia. In addition, the report offers detailed examination by segment and channel and delves into the complex technology trends shaping the market.
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Report | Published: March 2013
Free For: European, Global, and Asia Pacific Subscribers

Japan Online Travel Overview Report

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US $1,095 €977

Japan ceded its leadership of the Asia Pacific travel market to China in 2012, and it will remain the regional runner-up for the foreseeable future. But as the country makes slow, steady progress toward recovery from its losses during the 2011 earthquake and tsunami, the unique characteristics of its travel market - partly mature, partly developing - will continue to attract attention from global online travel agencies and hoteliers.
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Report | Published: March 2013
Free For: Global and Asia Pacific Subscribers

U.S. Mobile Travel Report: Market Sizing and Consumer Trends

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US $1,295 €1156

Nearly two thirds of U.S. online travelers now own a smartphone, one third own a tablet and nearly a fourth own both. Rapid adoption of mobile devices among travelers is impacting every phase of the travel process, and mobile is becoming the new battleground for travel companies seeking to grow market share. This report provides a detailed assessment of the U.S. mobile travel market, including consumer behavior trends, mobile market sizing and projections for key travel segments.
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Report | Published: February 2013
Free For: Global Subscribers

Traveler Technology Survey 2012

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US $995 €888

Until recently, travel companies' online strategies could be comfortably confined to the desktop web. However, the explosion in consumer electronics, mobile technology and social media have transformed the online experience, making it extremely challenging to address the market with a single, mainstream strategy. Mobile devices, tablets and still-evolving social platforms have changed the way travelers connect, plan and share their experiences. Phocuswright's Traveler Technology Survey 2012 provides travel companies and marketers a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process.
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Report | Published: December 2012
Free For: Innovation Subscribers