Phocuswright Research

Found 108 matching products (showing newest first).

Travel Innovation and Technology Trends: 2012 and Beyond

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US $500 €400

Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers

Insights Into Personalization: The Data

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US $350 €280

Delivering relevant content may be the most important thing a supplier can do to convert lookers into bookers – and relevance requires massive amounts of data. This article provides the nitty-gritty on three statistical methods that correlate travel variables, and examines how they work.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers

Behavioral Targeting: Marketing 101 Meets Web 2.0

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US $450 €360

Personalization is about delivering the right content to the right traveler at the right time, and getting it right requires leveraging company data about the customer – demographics, lifestyle information, travel and spend history, and personal preferences.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers

Travel's Daily Deal: Distribution Disruption or Flash in the Pan?

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US $595 €476

With competition in the travel flash sales space heating up, questions remain regarding the potential of the channel and its impact on the broader online travel space. This analysis examines the still nascent flash sales channel for travel, including the types of suppliers participating, and the factors that impact deal performance, including price, discount, destination and deal structure.
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Analysis | Published: April 2012
Free For: Global Subscribers

Traveler Reviews: Analytics, Consumer Expectations and the Future of User-Generated Content

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US $350 €280

With the help of technology, travel companies are finally exploiting the massive expanse of traveler review content. This two-part article takes a close look at how hoteliers are using traveler review analytics technology and how these reviews influence traveler expectations.
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Spotlight | Published: March 2012
Free For: Innovation Subscribers

Location-Based Services and the Impact on the Travel Process

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US $350 €280

Competition for a share of the location-based services market is intense, and success requires travel companies to combine location with context and relevance – no easy task. This article offers practical recommendations for marketers on how to overcome the challenges posed by LBS and harness its power effectively.
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Spotlight | Published: March 2012
Free For: Innovation Subscribers

Mobile Hits the Mainstream: Technology and Industry Trends

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US $895 €716

Mobile Hits the Mainstream: Technology and Industry Trends studies the trends shaping mobile travel worldwide, tracking mobile device adoption in key global markets. The report highlights emerging mobile technologies, identifying strategic opportunities for suppliers, intermediaries and corporate travel organizations. In addition, the research provides a closer view of the U.S. mobile travel market, sizing the U.S. mobile leisure/unmanaged business travel market through 2013.
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Report | Published: February 2012
Free For: Innovation Subscribers

Technology Convergence and Travel Distribution

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US $350 €280

The convergence of core technologies has led to new capabilities that impact the travel distribution value chain (TDVC). This Analysis discusses technology convergence in telephones, mobile computing, and location-based services, and explores new technology that travelers can leverage at every stage of the TDVC.
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Analysis | Published: February 2012
Free For: Innovation Subscribers

Japan Online Travel Traffic Report

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US $995 €796

A devastating earthquake and tsunami rocked Japan in March 2011, shaking the country's economy and major industries, including travel. Still, Japan boasts the largest online travel market in Asia Pacific, and accounts for nearly half of the region's online traffic bookings. This report analyzes Web traffic in Japan - including volume, cross-visitation, and source/loss patterns - across major travel subcategories, revealing key traffic trends and sector-specific dynamics.
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Report | Published: January 2012
Free For: Global and Asia Pacific Subscribers

Traveler Technology Survey 2011

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US $1,295 €1036

Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. Phocuswright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
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Report | Published: November 2011
Free For: Innovation Subscribers