PhoCusWright Research

Found 99 matching products (showing newest first).

Traveler Technology Survey 2011

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US $1,295 €937

Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. PhoCusWright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
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Report | Published: November 2011
Free For: Innovation Subscribers

Presentation: Asia Pacific Online Travel Traffic Jam!

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US $99 €72

Asia Pacific Online Travel Traffic Jam! presents an overview of Web traffic and online travel shopping trends in three distinct markets - Australia, China and India.
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Presentation | Published: November 2011
Free For: Global and Asia Pacific Subscribers

Presentation: Unified but Unique: Trends in European Consumer Travel

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US $199 €144

Unified but Unique: Trends in European Consumer Travel presents an overview of the status of consumer travel in three distinct markets - France, Germany and the U.K. As consumer confidence regained its footing in 2011, the European travel industry progressed toward recovery. But the response was not uniform across markets - consumers in France, Germany and the U.K. varied considerably in behavior and intention.
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Presentation | Published: October 2011
Free For: European and Global Subscribers

Mobile Marketing: How Are Consumers Reacting?

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US $250 €181

With advances in technology and travelers' widespread adoption of smartphones and other mobile devices, the travel industry has a unique opportunity to use mobile marketing to deliver targeted, personalized offers to consumers. This Analysis examines the key factors that will impact how consumers react to such offers, and how these factors will shape the future direction of mobile marketing in travel.
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Analysis | Published: October 2011
Free For: Innovation Subscribers

European Consumer Travel Report Second Edition

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US $1,695 €1226

Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
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Report | Published: October 2011
Free For: European and Global Subscribers

Real and Virtual Meeting Technology

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US $350 €253

Virtual meeting technology, social media and rich, always-on mobile applications are reshaping the end-to-end meeting experience. This article discusses the myriad new options available for meeting planners and examines how technology will change the face of corporate meetings.
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Spotlight | Published: September 2011
Free For: Innovation Subscribers

Social Media ROI: Fact or Fiction?

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US $200 €145

Why do some travel companies experience great success with social media campaigns, while others flounder? And how do you measure success? This article examines what it takes to realize - and measure - a return on investment in the social media sphere.
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Analysis | Published: September 2011
Free For: Innovation Subscribers

Trends in Hotel Distribution

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US $300 €217

Hotel distribution has become a complex ecosystem of moving parts. How a hotelier manages distribution channels plays a critical role in a company's overall success as measured by market share, profitability and, ultimately, competitive advantage.
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Spotlight | Published: August 2011
Free For: Innovation Subscribers

Building An Air Shopping Agent from SaaS Components: How Feasible is it?

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US $250 €181

Can a third-party provider assemble a complete, industrial-strength air shopping and booking service using SaaS components from the Internet? Purchase PhoCusWright's Building An Air Shopping Agent from Saas Components for a detailed analysis of this arena.
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Analysis | Published: July 2011
Free For: Innovation Subscribers

Social Media in Travel 2011: Traffic, Activity and Sentiment

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US $1,095 €792

This report focuses on how social media influences the major online travel categories, and highlights the implications for travel companies.

The emergence of the social Web has delivered a powerful force in online travel: the traveler. From traveler review websites and blogs to social networks and the ever-expanding social graph, the voice of the traveler is playing a greater role in the travel search-shop-buy process.
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Report | Published: July 2011
Free For: Global Subscribers