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This one-hour recorded PhoCusWright Webinar explores the behavioral trends, motivations and intentions of U.S. travelers. The package includes the audio recording and presentation deck of the July 13 Webinar. Discover the status of consumer travel in the U.S. and insights into key indicators for the upcoming year.
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This report focuses on how social media influences the major online travel categories, and highlights the implications for travel companies.

The emergence of the social Web has delivered a powerful force in online travel: the traveler. From traveler review websites and blogs to social networks and the ever-expanding social graph, the voice of the traveler is playing a greater role in the travel search-shop-buy process.
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OTA growth in the U.S. is slowing as the travel market recovers in 2011, and suppliers are gradually regaining leverage over distribution. Delve into the new landscape of travel with PhoCusWright's Online Travel Agencies 1Q11 publication.
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Independent hotel properties and chains alike struggle with demand management, especially since this segment of the hospitality industry is changing so rapidly. This article takes a look at the dynamics of the demand management industry and at what its future holds.
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Ownership of the in-destination traveler experience is extremely fragmented, leaving marketers lots of room for opportunity. While approaches to customer acquisition in this space are varied and many, each comes with its own challenges.
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This one-hour recorded PhoCusWright Webinar outlines the top 10 trends impacting the travel industry and sets the stage for the next wave of innovation. Bob Offutt, senior technology analyst and editorial director, Innovation Edition, assesses each opportunity based on what is happening, what needs to happen and who is making it happen via example.
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While online travel agency growth is slipping in more mature markets, it is gaining strength in emerging markets. Local OTAs are taking the lead in the latter – but don't count global OTAs out yet, as they are investing heavily in these markets in efforts to catch up.
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While still dealing with the effects of the recession, the travel industry is entering a period of recovery - a renaissance that applauds and sustains new ideas, new approaches and new discoveries. PhoCusWright's technology trend predictions for 2011 reflect both this idea-laden environment and a consumer who is more empowered than ever before, equipped with access to unprecedented amounts of information.
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While most of the travel market spent 2010 recovering from the recession, the major U.S. online travel agencies enjoyed double-digit growth. But as demand rises, supply decreases, and airfares and hotel rates go up, the outlook for OTAs may not be so rosy.
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This Analysis examines how the group buying concept applies to travel, including an overview of major players, key characteristics of the deals, and recommendations for vendors considering using the channel.
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