PhoCusWright Research

Found 73 matching products (showing newest first).

Presentation: What a Mess! Europe's Fragmented Vacation Rental Marketplace

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US $199 €157

This event recording unravels the remarkable complexity and rapid evolution of the European vacation rental marketplace, and provides fresh insight and analysis to help travel companies understand and leverage this extraordinary opportunity.
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Presentation | Published: November 2011
Free For: Webinar Subscribers

The South Korean Travel Market: Rising Again

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US $350 €276

Fueled by a high incidence of domestic and international travel, along with strong mobile and Internet penetration among consumers, South Korea's travel industry has bounced back from the global economic downturn. This Spotlight examines the South Korean travel market, where shifting consumer behavior and technology adoption are reshaping a landscape long dominated by traditional travel agencies and tour operators.
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Spotlight | Published: November 2011
Free For: Global and Asia Pacific Subscribers

Traveler Technology Survey 2011

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US $1,295 €1022

Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. PhoCusWright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
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Report | Published: November 2011
Free For: Innovation Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2011

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US $795 €627

Consumers take into account a broad range of factors when deciding where to spend their hard-earned leisure travel time. This report delivers in-depth analysis of the destination selection process, highlighting the key motivators, information sources, online features and websites used in destination selection. Armed with these insights, destination marketers and other travel companies are better positioned to reach and influence consumers, as they explore the world of travel possibilities.
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Report | Published: November 2011
Free For: European and Global Subscribers

Presentation: Unified but Unique: Trends in European Consumer Travel

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US $199 €157

Unified but Unique: Trends in European Consumer Travel presents an overview of the status of consumer travel in three distinct markets - France, Germany and the U.K. As consumer confidence regained its footing in 2011, the European travel industry progressed toward recovery. But the response was not uniform across markets - consumers in France, Germany and the U.K. varied considerably in behavior and intention.
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Presentation | Published: October 2011
Free For: European and Global Subscribers

European Consumer Travel Report Second Edition

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US $1,695 €1338

Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
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Report | Published: October 2011
Free For: European and Global Subscribers

U.S. Packaged Travel Landscape: 2006 - 2010

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US $699 €552

Examines industry growth, segment strength, and distribution patterns and analyzes challenges facing the tour operator industry.
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Report | Published: August 2011

Presentation - On the Edge of Optimism: Key U.S. Traveler Insights

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US $199 €157

This one-hour recorded PhoCusWright Webinar explores the behavioral trends, motivations and intentions of U.S. travelers. The package includes the audio recording and presentation deck of the July 13 Webinar. Discover the status of consumer travel in the U.S. and insights into key indicators for the upcoming year.
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Presentation | Published: July 2011
Free For: Global and Webinar Subscribers

Group Buying and Travel in Europe

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US $200 €158

Despite the pervasive fragmentation of the market, group buying has serious potential in European travel. The key for suppliers is appealing to the unique preferences of individual country markets. With economic growth across most of Europe stuttering, Europeans have taken to holidaying within the continent and are taking shorter but more frequent domestic holidays.
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Analysis | Published: June 2011
Free For: European and Global Subscribers

Presentation - PhoCusWright and the Future of Travel Distribution

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US $199 €157

This one-hour recorded PhoCusWright Webinar outlines the top 10 trends impacting the travel industry and sets the stage for the next wave of innovation. Bob Offutt, senior technology analyst and editorial director, Innovation Edition, assesses each opportunity based on what is happening, what needs to happen and who is making it happen via example.
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Presentation | Published: May 2011
Free For: Innovation and Webinar Subscribers