PhoCusWright Research

Found 70 matching products (showing newest first).

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2011

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US $795 €593

Consumers take into account a broad range of factors when deciding where to spend their hard-earned leisure travel time. This report delivers in-depth analysis of the destination selection process, highlighting the key motivators, information sources, online features and websites used in destination selection. Armed with these insights, destination marketers and other travel companies are better positioned to reach and influence consumers, as they explore the world of travel possibilities.
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Report | Published: November 2011
Free For: European and Global Subscribers

Presentation: Unified but Unique: Trends in European Consumer Travel

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US $199 €148

Unified but Unique: Trends in European Consumer Travel presents an overview of the status of consumer travel in three distinct markets - France, Germany and the U.K. As consumer confidence regained its footing in 2011, the European travel industry progressed toward recovery. But the response was not uniform across markets - consumers in France, Germany and the U.K. varied considerably in behavior and intention.
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Presentation | Published: October 2011
Free For: European and Global Subscribers

European Consumer Travel Report Second Edition

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US $1,695 €1265

Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
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Report | Published: October 2011
Free For: European and Global Subscribers

U.S. Packaged Travel Landscape: 2006 - 2010

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US $699 €521

Examines industry growth, segment strength, and distribution patterns and analyzes challenges facing the tour operator industry.
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Report | Published: August 2011

Presentation - On the Edge of Optimism: Key U.S. Traveler Insights

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US $199 €148

This one-hour recorded PhoCusWright Webinar explores the behavioral trends, motivations and intentions of U.S. travelers. The package includes the audio recording and presentation deck of the July 13 Webinar. Discover the status of consumer travel in the U.S. and insights into key indicators for the upcoming year.
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Presentation | Published: July 2011
Free For: Global and Webinar Subscribers

Group Buying and Travel in Europe

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US $200 €149

Despite the pervasive fragmentation of the market, group buying has serious potential in European travel. The key for suppliers is appealing to the unique preferences of individual country markets. With economic growth across most of Europe stuttering, Europeans have taken to holidaying within the continent and are taking shorter but more frequent domestic holidays.
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Analysis | Published: June 2011
Free For: European and Global Subscribers

Presentation - PhoCusWright and the Future of Travel Distribution

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US $199 €148

This one-hour recorded PhoCusWright Webinar outlines the top 10 trends impacting the travel industry and sets the stage for the next wave of innovation. Bob Offutt, senior technology analyst and editorial director, Innovation Edition, assesses each opportunity based on what is happening, what needs to happen and who is making it happen via example.
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Presentation | Published: May 2011
Free For: Innovation and Webinar Subscribers

Group Buying: An Innovative Way to Sell Travel

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US $350 €261

This Analysis examines how the group buying concept applies to travel, including an overview of major players, key characteristics of the deals, and recommendations for vendors considering using the channel.
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Analysis | Published: April 2011
Free For: Innovation Subscribers

Heat From the Middle Seat: The U.S. Consumer Perspective on Air Travel

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US $695 €519

How do travelers feel about airlines and their services? How do intermediaries affect travelers' purchase decisions? Heat From the Middle Seat: The U.S. Consumer Perspective on Air Travel delves into questions like these to provide insight into travelers' relationships with airlines and examine how those relationships affect the leisure air travel landscape.
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Report | Published: March 2011
Free For: Global Subscribers

U.S. Online Travel Overview Tenth Edition: Cruise

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US $1,495 €1115

The cruise industry is experiencing a modest but welcome recovery in 2010 after a brutal 2009. The recession and subsequent collapse of demand forced cruise lines to slash prices, while the H1N1 crisis in Mexico in the first half of the year effectively killed a major destination market and created itinerary chaos in the Caribbean market. But the crisis has abated.
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Report | Published: November 2010
Free For: Global Subscribers