PhoCusWright Research

Found 120 matching products (showing newest first).

Spotlight on Hotel Distribution

Iconspotlight_large
US $450 €326

Hoteliers face major challenges in their quest for the optimal distribution strategy – distribution mix, revenue accounting, product complexity, and cost allocation, just to name a few. This article delves into the obstacles within these obstacles and explores possible realistic solutions.
[ view more details ]

Spotlight | Published: October 2012
Free For: Innovation Subscribers

Travel: Google the Elephant in the Room!

Iconspotlight_large
US $450 €326

Google's purchase of ITA Software prompted many to consider and speculate about the company's plans to enter (and possibly disrupt) the travel distribution landscape. In addition to ITA Software, Google possesses a range of other tools and capabilities it could potentially use to establish itself along various points of the travel value chain. This Spotlight examines Google's possible intentions with respect to travel, and explores the tools at its disposal for building a complete travel system.
[ view more details ]

Spotlight | Published: October 2012
Free For: Innovation Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012

Dmo-du2_lg
US $995 €720

With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
[ view more details ]

Report | Published: September 2012
Free For: European and Global Subscribers

Behavioral Targeting: The Future of Online Advertising

Iconspotlight_large
US $450 €326

Simply advertising to the masses is no longer enough - companies must identify specific audiences of potential customers. This article examines the trends driving behavioral targeting and the implications of delivering relevant content on loyalty and conversion in travel.
[ view more details ]

Spotlight | Published: September 2012
Free For: Innovation Subscribers

Social Media in Travel 2012: Social Networks & Traveler Reviews

Sm1_lg
US $895 €648

While a strategically managed social media presence has become de rigueur in the travel industry, companies are still struggling to determine how best to harness the medium. PhoCusWright's Social Media in Travel 2012 examines the role of social media in the online travel ecosystem, investigating which types of user-generated content are most influential, how social networking affects referrals to travel sites, and what innovations to expect from social travel startups, among other trends.
[ view more details ]

Report | Published: September 2012
Free For: Global Subscribers

A Long-Term View of Tour Operators

Iconspotlight_large
US $350 €253

European tour operators continue to face financial hardship, thanks to competition from online travel agencies and supplier-direct sales. But efforts to improve their product mix and flexibility, differentiate themselves through customer service, and update their business models may yet keep tour operators in the game.
[ view more details ]

Spotlight | Published: September 2012
Free For: European and Global Subscribers

European Consumer Travel Report Third Edition

Ectr_lg
US $1,495 €1082

PhoCusWright's European Consumer Travel Report Third Edition explores consumer travel trends in three major European markets: France, Germany and the U.K. The study outlines year-over-year changes in leisure travel incidence, trip frequency and duration, travel expenditure, international travel and travel product purchases. Analysis provides an in-depth look at the use of online and offline channels during three stages of the travel planning process - destination selection, shopping and booking - and examines travel-related engagement via the mobile web and social networks.
[ view more details ]

Report | Published: September 2012
Free For: European and Global Subscribers

Cloud Computing: A Mandate for Travel Companies

Iconanalysis_large
US $350 €253

Cloud computing is becoming pervasive as a way to enable ubiquitous, on-demand access to a shared pool of resources. This analysis takes a look at how cloud computing works and the opportunities it presents for travel businesses to reduce cost and create value.
[ view more details ]

Analysis | Published: August 2012
Free For: Innovation Subscribers

Semantic Technology in Travel: Powering the Next Leap Forward

Iconanalysis_large
US $350 €253

Despite the rapid rise of online travel and the influx of new travel services, the travel process remains inefficient and often frustrating for travelers. By increasing providers' understanding of travelers' needs and behaviors, semantic technologies hold the promise to make trip shopping easier.
[ view more details ]

Analysis | Published: July 2012
Free For: Innovation Subscribers

Big Data: Redefining Travel Business Decision Making

Iconanalysis_large
US $350 €253

"Big Data" is currently one of the fastest growing and most talked about technology trends. Along with Cloud Computing, Big Data is often considered a key capability for travel companies to gain/sustain competitive advantage. This Analysis looks at how Big Data is defined, the tools that make Big Data effective, examples of Big Data that provide business value both within and outside the travel industry, and future opportunities to leverage value from Big Data.
[ view more details ]

Analysis | Published: July 2012
Free For: Innovation Subscribers