PhoCusWright Research

Found 123 matching products (showing newest first).

The Siri Effect: What it Means to Travel Shopping

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US $450 €326

The debut of Siri, Apple's intelligent personal assistant, was initially greeted with enthusiastic reviews. Since then, however, reviews have been decidedly mixed. In the meantime, interest in speech-enabled artificial intelligence has skyrocketed, and developers are now racing to bring new and improved applications to the marketplace. This Analysis considers the strengths and weaknesses of some of the latest speech-enabled intelligent personal assistants, and outlines how these tools should fit into travel companies' mobile strategies.
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Analysis | Published: December 2012
Free For: Innovation Subscribers

U.S. Online Travel Overview Twelfth Edition

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US $1,872 €1355

While the economy - and the travel industry - didn't improve as much in 2012 as everyone hoped, U.S. travelers remain resilient. PhoCusWright's U.S. Online Travel Overview Twelfth Edition hashes out the impact of the current economic uncertainty on the industry and delves into the dynamics of the industry's near future. In addition to market sizing and growth forecasts by travel segment and distribution channel - including mobile - the report tracks the technology trends that will shape the industry through 2014.
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Report | Published: November 2012
Free For: Global Subscribers

The New Frontier of Value Creation: Digital Data Streams

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US $350 €253

For many travel companies, real-time, digitally generated data is a barely tapped resource for value creation. This article explores how to acquire, understand and leverage this data – data your company may already have on hand – to increase customer value and improve operational efficiency.
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Spotlight | Published: October 2012
Free For: Innovation Subscribers

Spotlight on Hotel Distribution

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US $450 €326

Hoteliers face major challenges in their quest for the optimal distribution strategy – distribution mix, revenue accounting, product complexity, and cost allocation, just to name a few. This article delves into the obstacles within these obstacles and explores possible realistic solutions.
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Spotlight | Published: October 2012
Free For: Innovation Subscribers

Travel: Google the Elephant in the Room!

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US $450 €326

Google's purchase of ITA Software prompted many to consider and speculate about the company's plans to enter (and possibly disrupt) the travel distribution landscape. In addition to ITA Software, Google possesses a range of other tools and capabilities it could potentially use to establish itself along various points of the travel value chain. This Spotlight examines Google's possible intentions with respect to travel, and explores the tools at its disposal for building a complete travel system.
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Spotlight | Published: October 2012
Free For: Innovation Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012

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US $995 €720

With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
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Report | Published: September 2012
Free For: European and Global Subscribers

Social Media in Travel 2012: Social Networks & Traveler Reviews

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US $895 €648

While a strategically managed social media presence has become de rigueur in the travel industry, companies are still struggling to determine how best to harness the medium. PhoCusWright's Social Media in Travel 2012 examines the role of social media in the online travel ecosystem, investigating which types of user-generated content are most influential, how social networking affects referrals to travel sites, and what innovations to expect from social travel startups, among other trends.
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Report | Published: September 2012
Free For: Global Subscribers

A Long-Term View of Tour Operators

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US $350 €253

European tour operators continue to face financial hardship, thanks to competition from online travel agencies and supplier-direct sales. But efforts to improve their product mix and flexibility, differentiate themselves through customer service, and update their business models may yet keep tour operators in the game.
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Spotlight | Published: September 2012
Free For: European and Global Subscribers

Behavioral Targeting: The Future of Online Advertising

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US $450 €326

Simply advertising to the masses is no longer enough - companies must identify specific audiences of potential customers. This article examines the trends driving behavioral targeting and the implications of delivering relevant content on loyalty and conversion in travel.
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Spotlight | Published: September 2012
Free For: Innovation Subscribers

European Consumer Travel Report Third Edition

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US $1,495 €1082

PhoCusWright's European Consumer Travel Report Third Edition explores consumer travel trends in three major European markets: France, Germany and the U.K. The study outlines year-over-year changes in leisure travel incidence, trip frequency and duration, travel expenditure, international travel and travel product purchases. Analysis provides an in-depth look at the use of online and offline channels during three stages of the travel planning process - destination selection, shopping and booking - and examines travel-related engagement via the mobile web and social networks.
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Report | Published: September 2012
Free For: European and Global Subscribers