PhoCusWright Research

Found 57 matching products (showing newest first).

The Long Tail and the Road to Distribution

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US $350 €264

Despite early predictions about the explosion of the Long Tail in travel, these fragmented markets continue to face significant challenges to growth. In addition to pinpointing these obstacles, this article takes stock of how certain verticals are tackling them and outlines several strategies businesses can use to overcome the difficulties of this tricky but significant marketplace.
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Spotlight | Published: February 2012
Free For: Innovation Subscribers

Mobile Hits the Mainstream: Leisure and Business Traveler Trends

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US $895 €676

Smartphone adoption rates among leisure and business travelers have reached a tipping point, and consumers are tapping into the mobile Internet all the time, wherever they happen to be. From researching destinations to navigating the streets in a foreign country, travelers leverage the mobile Web before, during and after their trips. This report examines how travelers use the mobile Internet to plan, purchase and enhance their travel experiences, and outlines the key factors and trends that characterize this dynamic and increasingly influential channel.
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Report | Published: January 2012
Free For: Global Subscribers

Traveler Technology Survey 2011

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US $1,295 €978

Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. PhoCusWright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
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Report | Published: November 2011
Free For: Innovation Subscribers

Presentation: Asia Pacific Online Travel Traffic Jam!

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US $99 €75

Asia Pacific Online Travel Traffic Jam! presents an overview of Web traffic and online travel shopping trends in three distinct markets - Australia, China and India.
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Presentation | Published: November 2011
Free For: Global and Asia Pacific Subscribers

European Vacation Rental Marketplace: 2011-2013

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US $1,695 €1280

Gain an in-depth look at the vacation rental market across seven key countries in Europe: Denmark, France, Germany, Italy, the Netherlands, Spain and the U.K. This report presents a comprehensive view of the current vacation rental landscape in Europe and identifies key trends that will continue to shape this dynamic category.
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Report | Published: October 2011
Free For: European and Global Subscribers

European Consumer Travel Report Second Edition

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US $1,695 €1280

Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
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Report | Published: October 2011
Free For: European and Global Subscribers

Presentation - On the Edge of Optimism: Key U.S. Traveler Insights

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US $199 €150

This one-hour recorded PhoCusWright Webinar explores the behavioral trends, motivations and intentions of U.S. travelers. The package includes the audio recording and presentation deck of the July 13 Webinar. Discover the status of consumer travel in the U.S. and insights into key indicators for the upcoming year.
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Presentation | Published: July 2011
Free For: Global and Webinar Subscribers

Presentation - Latin America's Dynamic Online Travel Marketplace

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US $199 €150

The audio recording and presentation deck of the April 14, 2011 Online Event exploring Latin America's rapidly evolving online travel market.
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Presentation | Published: April 2011
Free For: Global Subscribers

U.S. Online Travel Overview Tenth Edition: Online Travel Agencies

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US $1,495 €1129

Like umbrella sales on a rainy day, OTAs do best when inclement conditions dampen the travel marketplace. But despite the countercyclical boost, the OTA segment as a whole skidded off its growth track for the first time in 2009. The decline was inconsistent across companies, however, and share shifts between the major players concentrated the loss to certain brands, while other brands managed to buck the trend.
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Report | Published: November 2010
Free For: Global Subscribers

U.S. Online Travel Overview Tenth Edition: Airlines

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US $1,495 €1129

Although 2008 and 2009 were among the worst years for U.S. airlines, 2010 is shaping up to be among the best. The 2008 oil price spike, which led to untenable fuel prices for airlines, was followed by a steep economic recession. The result was a dramatic decline in corporate demand for travel and, for airlines, those precious premium customers.
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Report | Published: November 2010
Free For: Global Subscribers