PhoCusWright Research

In Asia Pacific, airlines suffered the worst of all segments during the recession. The air markets in Japan and Singapore were hit hardest, while China and India managed to escape with only minor declines. Despite this setback, online air bookings will experience strong growth in the next several years, and China will overtake Japan as the region's largest aviation market.
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Online rail bookings are on the rise in Asia Pacific, but obstacles in emerging markets - such as Internet access and online payment adoption - still hinder growth. Rail penetration is highest in India, Japan and China, and the latter two account for the vast majority of the region's rail bookings.
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While Asia Pacific's total travel market declined during the recession, online travel agencies experienced striking growth. Hotels accounted for the vast majority of these bookings and air held second place, though these dynamics vary by market. Most markets in the region are led by local OTA brands, many of which are expanding their reach outside their home turf. Global OTAs, in efforts to catch up and drive growth, are increasingly investing in the region.
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The Australia/New Zealand travel market suffered declines during the recession, but bounced back quickly. Online sales tilt heavily toward supplier websites, but online travel agencies fared remarkably well during the recession and are expected to see strong growth in the coming years. The two countries' combined market has the highest online penetration in Asia Pacific, and global online travel agencies are making bold moves to take steal market share.
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The hotel industry is growing rapidly across Asia Pacific, and the global recession presented only a modest speed bump. While the industry is largely fragmented and unorganized, much of the region's hotel development pipeline is focused on upscale and luxury properties, and growth is poised to continue in the coming years.
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In 2010 the APAC travel market overtook the U.S. to become the second-largest – and fastest-growing – regional market in the world. PhoCusWright's Asia Pacific Online Travel Overview Fourth Edition provides market sizing, projections and analysis for the region's total and online leisure/unmanaged business travel market, including trending by segment and channel. The report also offers detailed insight into the unique dynamics shaping online travel in the region's six most mature markets – India, China, Japan, Australia, New Zealand, and Singapore.
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The audio recording and presentation deck of the April 14, 2011 Online Event exploring Latin America's rapidly evolving online travel market.
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Italy's travel market is recovering from its 2009 low. However, this recovery is not like previous rebounds and will be characterized by particularly sluggish growth in the months to come. Even though total market revenues diminished in 2009, online direct bookings grew. Online travel agencies (OTAs) increased their market share, as their lower distribution costs provided better deals to consumers in search of a bargain.
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Facing the aftermath of the financial crisis - which severely affected nearly all European economies - Germany was able to avoid high unemployment rates and maintain relative economic stability throughout 2009. Nevertheless, growth in all sectors of the travel industry slowed, dragging total gross bookings for the German travel market down.
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The economic and financial crises have deeply affected the Spanish travel industry. Demand has dropped, especially from international visitors, and credit to travel companies has become scarcer. The financial crisis affected some travel segments more than others. Despite the economic challenges, rail grew in 2009 and OTAs remained relatively stable. On the other hand, traditional airlines, low-cost carriers, car rental companies, tour operators, and hotels all suffered strong declines.
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