PhoCusWright Research

Despite early predictions about the explosion of the Long Tail in travel, these fragmented markets continue to face significant challenges to growth. In addition to pinpointing these obstacles, this article takes stock of how certain verticals are tackling them and outlines several strategies businesses can use to overcome the difficulties of this tricky but significant marketplace.
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Smartphone adoption rates among leisure and business travelers have reached a tipping point, and consumers are tapping into the mobile Internet all the time, wherever they happen to be. From researching destinations to navigating the streets in a foreign country, travelers leverage the mobile Web before, during and after their trips. This report examines how travelers use the mobile Internet to plan, purchase and enhance their travel experiences, and outlines the key factors and trends that characterize this dynamic and increasingly influential channel.
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A devastating earthquake and tsunami rocked Japan in March 2011, shaking the country's economy and major industries, including travel. Still, Japan boasts the largest online travel market in Asia Pacific, and accounts for nearly half of the region's online traffic bookings. This report analyzes Web traffic in Japan - including volume, cross-visitation, and source/loss patterns - across major travel subcategories, revealing key traffic trends and sector-specific dynamics.
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Data, analysis and insight into the Spanish travel industry, with projections of future performance trends through 2013. The report covers Spanish market dynamics, and contains detailed information on individual segments such as air, hotel, car rental, rail, tour operators and online travel agencies.
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Data, analysis and insight into the U.K. travel industry, with projections of future performance trends through 2013. The report covers U.K. market dynamics, and contains detailed information on individual segments such as air, hotel, car rental, rail, tour operators and online travel agencies.
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Data, analysis and insight into the German travel industry, with projections of future performance trends through 2013. The report covers German market dynamics, and contains detailed information on individual segments such as air, hotel, car rental, rail, tour operators and online travel agencies.
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Data, analysis and insight into the Scandinavian travel industry, with projections of future performance trends through 2013. The report covers Scandinavian market dynamics, and contains detailed information on individual segments such as air, hotel, car rental, rail, tour operators and online travel agencies.
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Data, analysis and insight into the Italian travel industry, with projections of future performance trends through 2013. The report covers Italian market dynamics, and contains detailed information on individual segments such as air, hotel, car rental, rail, tour operators and online travel agencies.
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Data, analysis and insight into the French travel industry, with projections of future performance trends through 2013. The report covers French market dynamics, and contains detailed information on individual segments such as air, hotel, car rental, rail, tour operators and online travel agencies.
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A detailed overview of the European travel market with market sizing and growth forecasts through 2013, this report focuses on the European online leisure/unmanaged business travel marketplace. It also includes an in-depth analysis of six individual markets: France, Germany, the U.K., Italy, Spain and Scandinavia.
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