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Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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Delivering relevant content may be the most important thing a supplier can do to convert lookers into bookers – and relevance requires massive amounts of data. This article provides the nitty-gritty on three statistical methods that correlate travel variables, and examines how they work.
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Empowered by an increasingly sophisticated assortment of tools at their fingertips, today's business travelers are taking more control over their entire experience. From picking their own favorite suppliers and booking channels, to integrating leisure components into their work trips and leveraging social media, business travelers are demanding more than ever before.
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Despite the economic difficulties of 4Q11 – rising fuel prices and airfares, a stronger U.S. dollar, and ongoing financial drama in Europe – online travel agencies delivered mostly strong performances, with solid growth in international markets. The outlook for 2012 is exciting but uneven, with OTAs fighting hard for U.S. share and making gains in Europe.
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With competition in the travel flash sales space heating up, questions remain regarding the potential of the channel and its impact on the broader online travel space. This analysis examines the still nascent flash sales channel for travel, including the types of suppliers participating, and the factors that impact deal performance, including price, discount, destination and deal structure.
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With the help of technology, travel companies are finally exploiting the massive expanse of traveler review content. This two-part article takes a close look at how hoteliers are using traveler review analytics technology and how these reviews influence traveler expectations.
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March 22, 2012 Webinar Recording and Deck With smartphone usage among U.S. travelers surging past the 50% mark, the mobile platform has not only matured, but is now influencing every stage of the travel life cycle. From deciding where to go, to getting real-time directions after they've arrived, travelers are rarely without their mobile devices. The implications and opportunities for travel companies are enormous.
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Competition for a share of the location-based services market is intense, and success requires travel companies to combine location with context and relevance – no easy task. This article offers practical recommendations for marketers on how to overcome the challenges posed by LBS and harness its power effectively.
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Amid a surge in baggage fees and seat upgrades, cruise line onboard services, and hotel in-room extras, ancillary services in travel clearly have a long future ahead of them. But the role intermediaries will play in their distribution is far from certain.
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Despite the proliferation of online booking in the past 15 years, one third of travel is still booked through traditional travel agents. What continues to attract customers to traditional agencies, and what do these travelers have in common?
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