PhoCusWright Research

Found 178 matching products (showing newest first).

U.S. Mobile Travel Report: Market Sizing and Consumer Trends

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US $1,295 €1026

Nearly two thirds of U.S. online travelers now own a smartphone, one third own a tablet and nearly a fourth own both. Rapid adoption of mobile devices among travelers is impacting every phase of the travel process, and mobile is becoming the new battleground for travel companies seeking to grow market share. This report provides a detailed assessment of the U.S. mobile travel market, including consumer behavior trends, mobile market sizing and projections for key travel segments.
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Report | Published: February 2013
Free For: Global Subscribers

E-Brochures: Opportunity or Reincarnated Dinosaur

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US $250 €198

Brochures can be excellent tools for cultivating brand and selling credibility and capability. E-brochures can transcend the limits of the traditional print model by offering vastly improved navigation, personalization, targeted advertising and customer tracking.
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Analysis | Published: February 2013
Free For: Innovation Subscribers

Online Travel Agencies 3Q12: International Slowdown

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US $350 €277

Despite a challenging operating environment overseas and continuing economic uncertainty at home, the U.S. public online travel agencies (OTAs) maintained their momentum in 3Q12. This Datapoint reviews the OTAs' performance in the third quarter of 2012, highlighting key trends and developments in the U.S. and abroad.
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Data Point | Published: January 2013
Free For: European, Global, and Asia Pacific Subscribers

The GDSs Enable Innovation

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US $450 €356

Although GDSs have a history of being slow to innovate, recent initiatives by all three of the major players are providing travel agencies and other users with fresh capabilities outside the walled garden of old.
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Spotlight | Published: December 2012
Free For: Innovation Subscribers

Embracing the Big Data Phenomenon to Become an Intelligent Organization

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US $450 €356

Thanks to technological advancements, the amount of data an organization can create in just a single day has become mind-boggling and unwieldy. Although sifting through it in any meaningful way requires time and investment in tools for data mining and analytics, using this information intelligently can yield major results for businesses.
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Spotlight | Published: December 2012
Free For: Innovation Subscribers

Traveler Technology Survey 2012

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US $995 €788

Until recently, travel companies' online strategies could be comfortably confined to the desktop web. However, the explosion in consumer electronics, mobile technology and social media have transformed the online experience, making it extremely challenging to address the market with a single, mainstream strategy. Mobile devices, tablets and still-evolving social platforms have changed the way travelers connect, plan and share their experiences. PhoCusWright's Traveler Technology Survey 2012 provides travel companies and marketers a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process.
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Report | Published: December 2012
Free For: Innovation Subscribers

To HTML5 or Not to HTML5? That Is the Question

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US $250 €198

Businesses need to make smart decisions about the best way to deliver functionality and a quality user experience, through both the desktop and mobile environments. While many agree that HTML5 will eventually be a standard for developing rich user interfaces, some significant milestones must first be achieved. This Spotlight examines the key characteristics of HTML5 – for both mobile and non-mobile computing platforms – and provides recommendations regarding the adoption of HTML5 for different types of applications.
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Analysis | Published: December 2012
Free For: Innovation Subscribers

The Siri Effect: What it Means to Travel Shopping

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US $450 €356

The debut of Siri, Apple's intelligent personal assistant, was initially greeted with enthusiastic reviews. Since then, however, reviews have been decidedly mixed. In the meantime, interest in speech-enabled artificial intelligence has skyrocketed, and developers are now racing to bring new and improved applications to the marketplace. This Analysis considers the strengths and weaknesses of some of the latest speech-enabled intelligent personal assistants, and outlines how these tools should fit into travel companies' mobile strategies.
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Analysis | Published: December 2012
Free For: Innovation Subscribers

U.S. Online Travel Traffic Report

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US $995 €788

As travelers hop from site to site cobbling together their perfect trips, their mouse clicks yield important clues to the shifting dynamics of the online travel marketplace. PhoCusWright partnered with New York-based Experian Hitwise to identify key trends influencing how consumers plan travel online. PhoCusWright's U.S. Online Travel Traffic Report analyzes the most important categories in the travel vertical, revealing traffic patterns for both transactional and nontransactional travel websites and providing a top-level view of visitation and both upstream and downstream traffic.
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Report | Published: December 2012
Free For: Global Subscribers

U.S. Online Travel Overview Twelfth Edition: Online Travel Agencies

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US $746 €591

As once-youthful online travel agency brands become well-known household names, OTAs' share of the total travel market remains steady and growth settles into a modest pace. OTAs' focus on selling hotel rooms - now more profitable than flights - will continue to intensify, especially as consumers demand mobile apps to accommodate their increasing affinity for booking last-minute stays.
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Report | Published: November 2012
Free For: Global Subscribers