Phocuswright Research

Found 108 matching products (showing newest first).

U.S. Mobile Travel Report: Market Sizing and Consumer Trends

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US $1,295 €1059

Nearly two thirds of U.S. online travelers now own a smartphone, one third own a tablet and nearly a fourth own both. Rapid adoption of mobile devices among travelers is impacting every phase of the travel process, and mobile is becoming the new battleground for travel companies seeking to grow market share. This report provides a detailed assessment of the U.S. mobile travel market, including consumer behavior trends, mobile market sizing and projections for key travel segments.
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Report | Published: February 2013
Free For: Global Subscribers

E-Brochures: Opportunity or Reincarnated Dinosaur

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US $250 €204

Brochures can be excellent tools for cultivating brand and selling credibility and capability. E-brochures can transcend the limits of the traditional print model by offering vastly improved navigation, personalization, targeted advertising and customer tracking.
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Analysis | Published: February 2013
Free For: Innovation Subscribers

China Online Travel Traffic Report Second Edition

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US $795 €650

Phocuswright partnered with global digital intelligence provider comScore to measure and analyze web traffic within the travel category in China, including unique visitors, cross-visitation and source/loss patterns. This analysis reveals the dynamics of travel research from the Chinese consumer's point of view and highlights the degrees of influence wielded by different types of travel companies: OTAs versus suppliers, local providers versus global ones, and transactional versus nontransactional sites.
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Report | Published: February 2013
Free For: Global and Asia Pacific Subscribers

Presentation: Phocuswright's Traveler Technology Trends 2012

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US $199 €163

Twitter, Facebook or Pinterest? Smartphone, tablet, desktop … or perhaps all three? Connecting with travelers today means navigating a quickly changing array of platforms and devices. With so many technology options at travelers' fingertips, devising a strategy to suit the diverse ways travelers search, shop, buy and share travel is more difficult than ever.
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Presentation | Published: December 2012
Free For: Innovation and Webinar Subscribers

Traveler Technology Survey 2012

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US $995 €814

Until recently, travel companies' online strategies could be comfortably confined to the desktop web. However, the explosion in consumer electronics, mobile technology and social media have transformed the online experience, making it extremely challenging to address the market with a single, mainstream strategy. Mobile devices, tablets and still-evolving social platforms have changed the way travelers connect, plan and share their experiences. Phocuswright's Traveler Technology Survey 2012 provides travel companies and marketers a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process.
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Report | Published: December 2012
Free For: Innovation Subscribers

The Siri Effect: What it Means to Travel Shopping

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US $450 €368

The debut of Siri, Apple's intelligent personal assistant, was initially greeted with enthusiastic reviews. Since then, however, reviews have been decidedly mixed. In the meantime, interest in speech-enabled artificial intelligence has skyrocketed, and developers are now racing to bring new and improved applications to the marketplace. This Analysis considers the strengths and weaknesses of some of the latest speech-enabled intelligent personal assistants, and outlines how these tools should fit into travel companies' mobile strategies.
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Analysis | Published: December 2012
Free For: Innovation Subscribers

U.S. Online Travel Traffic Report

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US $995 €814

As travelers hop from site to site cobbling together their perfect trips, their mouse clicks yield important clues to the shifting dynamics of the online travel marketplace. Phocuswright partnered with New York-based Experian Hitwise to identify key trends influencing how consumers plan travel online. Phocuswright's U.S. Online Travel Traffic Report analyzes the most important categories in the travel vertical, revealing traffic patterns for both transactional and nontransactional travel websites and providing a top-level view of visitation and both upstream and downstream traffic.
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Report | Published: December 2012
Free For: Global Subscribers

Search: The Key to Successful Travel Sites

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US $350 €286

Search in its many forms has impacted the travel value chain more than any other technology. However, while search has evolved significantly in recent years, there still hasn't been a breakthrough search capability for travel. This Analysis examines various search technologies and design tools that are available to today's travel companies, along with the evolving tools that could play a major role in the future of travel search.
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Analysis | Published: December 2012
Free For: Innovation Subscribers

Travel: Google the Elephant in the Room!

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US $450 €368

Google's purchase of ITA Software prompted many to consider and speculate about the company's plans to enter (and possibly disrupt) the travel distribution landscape. In addition to ITA Software, Google possesses a range of other tools and capabilities it could potentially use to establish itself along various points of the travel value chain. This Spotlight examines Google's possible intentions with respect to travel, and explores the tools at its disposal for building a complete travel system.
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Spotlight | Published: October 2012
Free For: Innovation Subscribers

Behavioral Targeting: The Future of Online Advertising

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US $450 €368

Simply advertising to the masses is no longer enough - companies must identify specific audiences of potential customers. This article examines the trends driving behavioral targeting and the implications of delivering relevant content on loyalty and conversion in travel.
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Spotlight | Published: September 2012
Free For: Innovation Subscribers