PhoCusWright Research

Found 106 matching products (showing newest first).

China Online Travel Traffic Report Second Edition

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US $795 €620

PhoCusWright partnered with global digital intelligence provider comScore to measure and analyze web traffic within the travel category in China, including unique visitors, cross-visitation and source/loss patterns. This analysis reveals the dynamics of travel research from the Chinese consumer's point of view and highlights the degrees of influence wielded by different types of travel companies: OTAs versus suppliers, local providers versus global ones, and transactional versus nontransactional sites.
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Report | Published: February 2013
Free For: Global and Asia Pacific Subscribers

Presentation: PhoCusWright's Traveler Technology Trends 2012

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US $199 €155

Twitter, Facebook or Pinterest? Smartphone, tablet, desktop … or perhaps all three? Connecting with travelers today means navigating a quickly changing array of platforms and devices. With so many technology options at travelers' fingertips, devising a strategy to suit the diverse ways travelers search, shop, buy and share travel is more difficult than ever.
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Presentation | Published: December 2012
Free For: Innovation and Webinar Subscribers

Traveler Technology Survey 2012

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US $995 €776

Until recently, travel companies' online strategies could be comfortably confined to the desktop web. However, the explosion in consumer electronics, mobile technology and social media have transformed the online experience, making it extremely challenging to address the market with a single, mainstream strategy. Mobile devices, tablets and still-evolving social platforms have changed the way travelers connect, plan and share their experiences. PhoCusWright's Traveler Technology Survey 2012 provides travel companies and marketers a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process.
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Report | Published: December 2012
Free For: Innovation Subscribers

The Siri Effect: What it Means to Travel Shopping

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US $450 €351

The debut of Siri, Apple's intelligent personal assistant, was initially greeted with enthusiastic reviews. Since then, however, reviews have been decidedly mixed. In the meantime, interest in speech-enabled artificial intelligence has skyrocketed, and developers are now racing to bring new and improved applications to the marketplace. This Analysis considers the strengths and weaknesses of some of the latest speech-enabled intelligent personal assistants, and outlines how these tools should fit into travel companies' mobile strategies.
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Analysis | Published: December 2012
Free For: Innovation Subscribers

U.S. Online Travel Traffic Report

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US $995 €776

As travelers hop from site to site cobbling together their perfect trips, their mouse clicks yield important clues to the shifting dynamics of the online travel marketplace. PhoCusWright partnered with New York-based Experian Hitwise to identify key trends influencing how consumers plan travel online. PhoCusWright's U.S. Online Travel Traffic Report analyzes the most important categories in the travel vertical, revealing traffic patterns for both transactional and nontransactional travel websites and providing a top-level view of visitation and both upstream and downstream traffic.
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Report | Published: December 2012
Free For: Global Subscribers

Search: The Key to Successful Travel Sites

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US $350 €273

Search in its many forms has impacted the travel value chain more than any other technology. However, while search has evolved significantly in recent years, there still hasn't been a breakthrough search capability for travel. This Analysis examines various search technologies and design tools that are available to today's travel companies, along with the evolving tools that could play a major role in the future of travel search.
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Analysis | Published: December 2012
Free For: Innovation Subscribers

Travel: Google the Elephant in the Room!

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US $450 €351

Google's purchase of ITA Software prompted many to consider and speculate about the company's plans to enter (and possibly disrupt) the travel distribution landscape. In addition to ITA Software, Google possesses a range of other tools and capabilities it could potentially use to establish itself along various points of the travel value chain. This Spotlight examines Google's possible intentions with respect to travel, and explores the tools at its disposal for building a complete travel system.
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Spotlight | Published: October 2012
Free For: Innovation Subscribers

Social Media in Travel 2012: Social Networks & Traveler Reviews

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US $895 €698

While a strategically managed social media presence has become de rigueur in the travel industry, companies are still struggling to determine how best to harness the medium. PhoCusWright's Social Media in Travel 2012 examines the role of social media in the online travel ecosystem, investigating which types of user-generated content are most influential, how social networking affects referrals to travel sites, and what innovations to expect from social travel startups, among other trends.
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Report | Published: September 2012
Free For: Global Subscribers

Behavioral Targeting: The Future of Online Advertising

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US $450 €351

Simply advertising to the masses is no longer enough - companies must identify specific audiences of potential customers. This article examines the trends driving behavioral targeting and the implications of delivering relevant content on loyalty and conversion in travel.
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Spotlight | Published: September 2012
Free For: Innovation Subscribers

A Long-Term View of Tour Operators

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US $350 €273

European tour operators continue to face financial hardship, thanks to competition from online travel agencies and supplier-direct sales. But efforts to improve their product mix and flexibility, differentiate themselves through customer service, and update their business models may yet keep tour operators in the game.
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Spotlight | Published: September 2012
Free For: European and Global Subscribers