browse publications

Despite the pervasive fragmentation of the market, group buying has serious potential in European travel. The key for suppliers is appealing to the unique preferences of individual country markets. With economic growth across most of Europe stuttering, Europeans have taken to holidaying within the continent and are taking shorter but more frequent domestic holidays.
[ view more details ]

With a mature Internet population and the highest online travel penetration rate in Asia Pacific, Australia is home to a highly developed and thriving online travel marketplace. Travel websites represent one of the most visited Internet categories in the country. PhoCusWright has partnered with global digital intelligence provider comScore to measure and analyze Australian Web traffic within the travel category.
[ view more details ]

Ownership of the in-destination traveler experience is extremely fragmented, leaving marketers lots of room for opportunity. While approaches to customer acquisition in this space are varied and many, each comes with its own challenges.
[ view more details ]

This one-hour recorded PhoCusWright Webinar outlines the top 10 trends impacting the travel industry and sets the stage for the next wave of innovation. Bob Offutt, senior technology analyst and editorial director, Innovation Edition, assesses each opportunity based on what is happening, what needs to happen and who is making it happen via example.
[ view more details ]

While still dealing with the effects of the recession, the travel industry is entering a period of recovery - a renaissance that applauds and sustains new ideas, new approaches and new discoveries. PhoCusWright's technology trend predictions for 2011 reflect both this idea-laden environment and a consumer who is more empowered than ever before, equipped with access to unprecedented amounts of information.
[ view more details ]

India's online travel market has grown significantly in a very short time period. Understanding this dynamic opportunity requires knowledge of complex consumer shopping behavior and the unique factors that impact travel segments and channels. This report analyzes Indian Web traffic within the travel category, revealing sector-specific dynamics and the emergence of social media and metasearch.
[ view more details ]

The explosive growth of social networks has provided an ideal platform for viral marketing, which enables content to reach ever-increasing numbers of recipients in a self-sustaining fashion. This Analysis examines key attributes of viral video marketing, along with tips and examples both within and outside of the travel industry.
[ view more details ]

While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
[ view more details ]

Advancing mobile technology and smartphone penetration are changing consumers' lives and enhancing the travel experience. This Analysis explores how the combination of mobile payments and Near Field Communications could improve traveler efficiency and provide new avenues for personalized interactions.
[ view more details ]

Jan. 26, 2011 Online Event: PhoCusWright analysts unbundle the hyperbole around airline direct connects, segment fees, merchandising and more. Special Research Seatholder Pricing Available
[ view more details ]