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Like umbrella sales on a rainy day, OTAs do best when inclement conditions dampen the travel marketplace. But despite the countercyclical boost, the OTA segment as a whole skidded off its growth track for the first time in 2009. The decline was inconsistent across companies, however, and share shifts between the major players concentrated the loss to certain brands, while other brands managed to buck the trend.
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The cruise industry is experiencing a modest but welcome recovery in 2010 after a brutal 2009. The recession and subsequent collapse of demand forced cruise lines to slash prices, while the H1N1 crisis in Mexico in the first half of the year effectively killed a major destination market and created itinerary chaos in the Caribbean market. But the crisis has abated.
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Hoteliers' concerns for survival have given way to cautious optimism. Economic recovery for hoteliers is fragile. Hospitality ADR improvement is regionally uneven. And overall ADR increases are stubbornly slow. The hotel business recovery is being dampened by continued value-consciousness from both the business and leisure segments.
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PhoCusWright evaluates 10 platform providers and compares their products side by side for a representative view of the marketplace.
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This Online Event reviews some of the current general mobile trends and looks to the near future on mobile's impact on the travel industry.
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The ubiquity of mobile phones has set the stage for travel's newest interface for competition. PhoCusWright's Traveler Technology Survey: Mobile, part of the larger PhoCusWright report on trends in traveler technology, investigates who's using mobile devices, which types of phones are big among online travelers, and which mobile activities travelers perform most.
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The majority of online travelers are members of a social network - but what does that mean for travel companies? PhoCusWright's Traveler Technology Survey: Social Networking, part of the larger PhoCusWright report on trends in traveler technology, explores how travelers are using social networks and how their activity affects their travel planning and sharing.
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How do travelers interact with travel companies through social networks? How many travelers are carrying smartphones? PhoCusWright's Traveler Technology Survey 2010 takes a close look at travelers' adoption levels and examines their attitudes toward new travel platforms, features, and functions powered by technological innovations.
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This Online Event recording highlights travelers' adoption of and attitudes toward new travel platforms, features, and functions that have been powered by innovations in technology.
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These 25 companies, most of which presented at PhoCusWright's 2009 Travel Innovation Summit, have created innovative ways to engage travelers at these stages.
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