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An audio/video recording of the February 3, 2010 Online Event presenting an outlook for online travel in the U.S., Europe and Asia Pacific as well as key trends and opportunities for growth and innovation.
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Creating a global electronic marketplace for travel requires standards that enable learning, shopping, and booking across a multitude of points-of-sale. While some standards have been established, most segments are still too fragmented and there is still much to be done. What are the next steps, and who will make them happen?
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An overview of two critical online consumer behavior metrics: traffic and conversion, PLUS an in-depth look at how metasearch and planning and reviews sites have an impact on the conversion rates of shoppers who visit them.
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This article examines how air and hotel have managed to keep up and discusses why other travel segments should strategize to compete on value instead of for control of the distribution channel.
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