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A study of the destination decision in four key markets: the U.S., France, Germany and the U.K. The report highlights characteristics unique to each market and identifies destination selection trends among U.S. and European travelers. The report explores key motivators, psychographics, information sources, online features, and websites used when choosing a leisure destination.
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The majority of online travelers are members of a social network - but what does that mean for travel companies? PhoCusWright's Traveler Technology Survey: Social Networking, part of the larger PhoCusWright report on trends in traveler technology, explores how travelers are using social networks and how their activity affects their travel planning and sharing.
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How do travelers interact with travel companies through social networks? How many travelers are carrying smartphones? PhoCusWright's Traveler Technology Survey 2010 takes a close look at travelers' adoption levels and examines their attitudes toward new travel platforms, features, and functions powered by technological innovations.
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This Online Event recording highlights travelers' adoption of and attitudes toward new travel platforms, features, and functions that have been powered by innovations in technology.
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Travel companies operating in Canada can no longer rely on their 'online strategy' or their 'Canada strategy;' they must have a Canadian online travel strategy. This Online Event delivers market intelligence, consumer insights and key trends that companies need to get ahead in Canada.
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An audio/video recording and presentation deck of the May 26, 2010 Online Event providing an overview of the status of consumer travel in the U.S., and insights into key indicators for the upcoming year.
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Examines the impact of social media on major online travel categories, and outlines the implications for travel companies that wish to tap the potential of this highly dynamic form of traveler behavior.
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The mobile landscape is continuing to shift. While mobile travel bookings are still in their infancy, demand for travel applications soared in 2009, and the industry responded. Here are the top developments of 2009 and a look at what to expect in the coming year.
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An overview of two critical online consumer behavior metrics: traffic and conversion, PLUS an in-depth look at how metasearch and planning and reviews sites have an impact on the conversion rates of shoppers who visit them.
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