PhoCusWright Research

Found 133 matching products (showing newest first).

Using Google Glass and Other Technologies to Put Your Destination on the Map

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US $250 €188

Even the most innovative DMOs must be strategic about which consumer technologies they invest in. This article explores several technologies DMOs can use to foster destination exploration. It offers an in-depth look at how DMOs and other travel companies are currently using the technologies, and poses ideas for potential applications and future development.
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Analysis | Published: December 2013
Free For: Innovation Subscribers

Digital Data-Driven Advertising for the Travel Industry

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US $695 €523

Most travel advertisers want to drive action, frequently in the form of bookings and/or revenue. With its scalability, cost-effectiveness and potential to effectively reach target audiences, data-driven advertising has rapidly evolved into a preferred revenue-generation tactic. This Spotlight presents the information needed to understand and navigate the data-driven advertising ecosystem, including key terms and considerations, resources, recommendations and travel-related case studies.
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Spotlight | Published: December 2013
Free For: Innovation Subscribers

Hotel Revenue Management Publication Package

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US $650 €489

Purchase two hotel revenue management articles together to save.
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Spotlight | Published: December 2013

Hotel Revenue Management in 2013 - More Art Than Science?

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US $350 €264

Hotels are complex, hybrid operations that combine the challenges of real estate development and labor-intensive service delivery. Revenue managers must balance directives that are often in direct conflict with one another. This article outlines the challenges faced by hotel revenue managers and highlights the market changes that are putting their traditional strategies to the test.
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Spotlight | Published: November 2013
Free For: Innovation Subscribers

Travel Distribution 2018: A Look Ahead

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US $250 €188

This Analysis aggregates insights and predictions from a range of PhoCusWright analysts, and then presents a cohesive picture of what travel distribution will look like five years from now. Analysis covers the entire travel value chain in 2018 - Imagine, Learn, Shop, Book, Experience and Share - from the standpoint of travelers as well as travel suppliers and intermediaries.
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Analysis | Published: October 2013
Free For: Innovation Subscribers

Payment Unsettled:Cost Opportunity and Disruption in Travel's Complex Payment Landscape

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US $695 €523

Once the traveler's wallet is out, an efficient, effective payment experience - or lack of one - can make the difference between winning and losing a sale. New technology and heightened consumer expectations quickly forced travel companies to deliver better branding, services and communication. Amid the hustle for image, however, the parallel imperative for payment improvements fell to the wayside. Now the industry must face the challenges that lie behind the curtain.
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Report | Published: October 2013
Free For: Global Subscribers

Video Conferencing: Threat or Opportunity?

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US $250 €188

Despite the fact that video conferencing represents a viable alternative to business travel, it has not yet had a major impact on the incidence of business trips.
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Analysis | Published: September 2013
Free For: Innovation Subscribers

The "Always On" Traveler: Context Aware Services and Intelligent Travel Assistants

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US $250 €188

Smartphone ownership among travelers has touched an all-time high, and continues to climb. Through applications known as Intelligent Travel Assistants (ITAs), smartphones and other mobile devices can give travelers real-time access to timely information, notify them of critical events and even take action in the case of a disruptive travel situation. This article explores the framework for and the current state of ITAs, and also includes a discussion of key vendors and the future of ITA delivery platforms.
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Analysis | Published: September 2013
Free For: Innovation Subscribers

Wanted: A Quality Mobile Offering

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US $250 €188

This Analysis outlines the key components of a quality mobile offering, examines the potential impact of HTML5 and mobile wallet technology, and provides recommendations for travel companies to develop and execute an effective mobile strategy.
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Analysis | Published: September 2013
Free For: Innovation Subscribers

Air Travel Distribution From A to Z

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US $350 €264

Air travel shopping and booking once bore the DNA of a regulated industry in which airlines had a single product: transportation from Point A to Point B. But products and services have grown more complex, and carriers have pushed for direct sales that bypass a range of intermediaries in the travel value chain. This article outlines the traditional way in which air booking has operated, and considers new models to accommodate the various ancillary products and services that airlines now offer.
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Spotlight | Published: August 2013
Free For: Innovation Subscribers