Phocuswright Research

Found 138 matching products (showing newest first).

When They Get There: Activities, Attractions, Events and Tours in Europe

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US $1,195 €956

The travel activities opportunity in Europe is much larger than that in the U.S., and variations between individual European markets make the region a distinctly different field of play. When They Get There (and Why They Go): Activities, Attractions, Events and Tours in Europe examines the travel activities segment in five key European markets (France, Germany, Spain, Italy and the U.K.), provides insight into the latest progress in the travel activities ecosystem, and identifies lingering barriers to online and mobile activities growth.
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Report | Published: March 2014
Free For: European and Global Subscribers

Social Commerce: The Journey and the Destination

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US $350 €280

The relationship between social media and commerce is both more complex and more impactful than originally thought. While increased social conversions may be an important goal for travel marketers, the path that travelers take en route to the "buy" button is often circuitous. This Analysis highlights the various roles social media plays in driving revenue within the travel vertical, and provides insights to help travel companies optimize their social media strategies and boost ROI.
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Analysis | Published: February 2014
Free For: Innovation Subscribers

Online Travel Review Deception: The Good, the Bad and the Ugly

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US $350 €280

Travelers consider reviews a critical tool when researching and shopping for hotel rooms. But not all reviews are written with honest intent, and deception and review manipulation can take many guises. While humans can't reliably distinguish false reviews from truthful ones, researchers are creating computer programs that can – a welcome development to hoteliers.
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Spotlight | Published: January 2014
Free For: Innovation Subscribers

Traveler Technology Survey 2013

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US $995 €796

Today's travelers are typically within arm's reach of one or more web-enabled devices, whether they are using desktops and laptops at home or work, or mobile technology such as smartphones and tablets on the go. Increasingly, travelers expect their mobile experiences to have the same speed and functionality as the desktop web, and want to use their devices to plan their vacations, navigate busy airports and explore new destinations. Phocuswright's Traveler Technology Survey 2013 presents a comprehensive view of the devices travelers currently own and use, and general trends in mobile web activity. In addition, the report addresses how travelers use social network platforms like Facebook and Twitter to plan their trips and share their travel experiences.
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Report | Published: January 2014
Free For: Innovation Subscribers

Mobile Web Applications in Hospitality

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US $350 €280

The rapidly expanding base of mobile devices - smartphones and tablets - is changing consumer behavior across a range of activities, and this has significant implications for the hospitality industry. This Analysis highlights mobile trends in hospitality and compares the features, pros and cons of mobile websites versus native applications (apps) for hotels.
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Analysis | Published: December 2013
Free For: Innovation Subscribers

Using Google Glass and Other Technologies to Put Your Destination on the Map

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US $250 €200

Even the most innovative DMOs must be strategic about which consumer technologies they invest in. This article explores several technologies DMOs can use to foster destination exploration. It offers an in-depth look at how DMOs and other travel companies are currently using the technologies, and poses ideas for potential applications and future development.
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Analysis | Published: December 2013
Free For: Innovation Subscribers

Digital Data-Driven Advertising for the Travel Industry

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US $695 €556

Most travel advertisers want to drive action, frequently in the form of bookings and/or revenue. With its scalability, cost-effectiveness and potential to effectively reach target audiences, data-driven advertising has rapidly evolved into a preferred revenue-generation tactic. This Spotlight presents the information needed to understand and navigate the data-driven advertising ecosystem, including key terms and considerations, resources, recommendations and travel-related case studies.
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Spotlight | Published: December 2013
Free For: Innovation Subscribers

Hotel Revenue Management Publication Package

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US $650 €520

Purchase two hotel revenue management articles together to save.
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Spotlight | Published: December 2013

Hotel Revenue Management in 2013 - More Art Than Science?

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US $350 €280

Hotels are complex, hybrid operations that combine the challenges of real estate development and labor-intensive service delivery. Revenue managers must balance directives that are often in direct conflict with one another. This article outlines the challenges faced by hotel revenue managers and highlights the market changes that are putting their traditional strategies to the test.
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Spotlight | Published: November 2013
Free For: Innovation Subscribers

Travel Distribution 2018: A Look Ahead

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US $250 €200

This Analysis aggregates insights and predictions from a range of Phocuswright analysts, and then presents a cohesive picture of what travel distribution will look like five years from now. Analysis covers the entire travel value chain in 2018 - Imagine, Learn, Shop, Book, Experience and Share - from the standpoint of travelers as well as travel suppliers and intermediaries.
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Analysis | Published: October 2013
Free For: Innovation Subscribers