PhoCusWright Research

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Hotel Revenue Management in 2013 - More Art Than Science?

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US $350 €260

Hotels are complex, hybrid operations that combine the challenges of real estate development and labor-intensive service delivery. Revenue managers must balance directives that are often in direct conflict with one another. This article outlines the challenges faced by hotel revenue managers and highlights the market changes that are putting their traditional strategies to the test.
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Spotlight | Published: November 2013
Free For: Innovation Subscribers

Travel Distribution 2018: A Look Ahead

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US $250 €186

This Analysis aggregates insights and predictions from a range of PhoCusWright analysts, and then presents a cohesive picture of what travel distribution will look like five years from now. Analysis covers the entire travel value chain in 2018 - Imagine, Learn, Shop, Book, Experience and Share - from the standpoint of travelers as well as travel suppliers and intermediaries.
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Analysis | Published: October 2013
Free For: Innovation Subscribers

Payment Unsettled: Cost Opportunity and Disruption in Travel's Complex Payment Landscape

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US $695 €517

Once the traveler's wallet is out, an efficient, effective payment experience - or lack of one - can make the difference between winning and losing a sale. New technology and heightened consumer expectations quickly forced travel companies to deliver better branding, services and communication. Amid the hustle for image, however, the parallel imperative for payment improvements fell to the wayside. Now the industry must face the challenges that lie behind the curtain.
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Report | Published: October 2013
Free For: Global Subscribers

Video Conferencing: Threat or Opportunity?

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US $250 €186

Despite the fact that video conferencing represents a viable alternative to business travel, it has not yet had a major impact on the incidence of business trips.
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Analysis | Published: September 2013
Free For: Innovation Subscribers

The "Always On" Traveler: Context Aware Services and Intelligent Travel Assistants

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US $250 €186

Smartphone ownership among travelers has touched an all-time high, and continues to climb. Through applications known as Intelligent Travel Assistants (ITAs), smartphones and other mobile devices can give travelers real-time access to timely information, notify them of critical events and even take action in the case of a disruptive travel situation. This article explores the framework for and the current state of ITAs, and also includes a discussion of key vendors and the future of ITA delivery platforms.
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Analysis | Published: September 2013
Free For: Innovation Subscribers

Wanted: A Quality Mobile Offering

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US $250 €186

This Analysis outlines the key components of a quality mobile offering, examines the potential impact of HTML5 and mobile wallet technology, and provides recommendations for travel companies to develop and execute an effective mobile strategy.
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Analysis | Published: September 2013
Free For: Innovation Subscribers

Air Travel Distribution From A to Z

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US $350 €260

Air travel shopping and booking once bore the DNA of a regulated industry in which airlines had a single product: transportation from Point A to Point B. But products and services have grown more complex, and carriers have pushed for direct sales that bypass a range of intermediaries in the travel value chain. This article outlines the traditional way in which air booking has operated, and considers new models to accommodate the various ancillary products and services that airlines now offer.
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Spotlight | Published: August 2013
Free For: Innovation Subscribers

Digital Content: The Future of Travel Marketing

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US $350 €260

Customer expectations ultimately govern whether marketing content gets noticed or ignored, and thanks to the proliferation of mobile devices, expectations are higher than ever. To connect with travelers, advertisers must serve up engaging travel content that is contextually relevant, attractively presented, and high in quality – and deliver this content in a way that is friendly without being intrusive. Despite the complexity of consumer demands, marketers have only one way to meet them: get to know their customers as well as possible.
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Analysis | Published: August 2013
Free For: Innovation Subscribers

Direct Connect and Ancillaries for Airlines: New Distribution Capability

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US $350 €260

Over the past 50 years, the players in air travel facilitation, distribution and sales have established an efficient process for selling travel products and services. However, new technologies such as the Internet and XML have entered the picture, and have the potential to drive major changes in the business process of selling air travel. This Spotlight examines the New Distribution Capability (NDC) initiative, including its implications for direct connect and airline ancillary sales.
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Spotlight | Published: August 2013
Free For: Innovation Subscribers

U.S. Skier and Ski Traveler Report

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US $995 €740

Skiers and snowboarders are a unique bunch – passionate about the slopes, excited to share their experiences, and busy planning their next ski adventure the minute the last one ends. They also happen to be a travel marketer's dream demographic: young, tech-savvy, and flush with disposable income that they're happy to spend on complex ski trips. PhoCusWright's U.S. Ski and Ski Traveler Report digs into the details about this crowd, providing valuable insight about their behavior, attitudes, and motivations, including their shopping and buying habits. It also highlights the differences between skiers from various geographical regions, enabling marketers to tailor their strategies to the customers they want to attract.
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Report | Published: July 2013
Free For: Global Subscribers