Phocuswright Research

Found 319 matching products (showing newest first).

European Traveler Technology Survey 2014

Eurotts_lg
US $995 €801

Consumer technology is unleashing massive opportunity for the European travel industry. In particular, mobile devices are remaking the rules of traveler engagement, opening up new ways for travel businesses to stimulate demand and drive bookings. European Traveler Technology Survey 2014 helps travel companies understand this exciting new intersection of consumer technology and leisure travel in three major travel markets - France, Germany and the U.K. The report examines the devices travelers own, how they use them in relation to travel planning and activity, and the role of social media and sharing among European travelers.
[ view more details ]

Report | Published: August 2014
Free For: European, Global, and Innovation Subscribers

Turkey Travel Market Overview

Iconanalysis_large
US $350 €282

Turkey, with its prime location at the crossroads of Europe and Asia, is a popular travel destination. Income from tourism already accounts for a sizable chunk of the country's GDP, but the government has ambitious plans for the industry's future. Initiatives in both the public and private sectors will provide fertile soil for travel market growth over the next decade.
[ view more details ]

Analysis | Published: August 2014
Free For: European and Global Subscribers

Incumbents, Innovators, Disruptors: Update on Europe's Dynamic OTA Landscape

Icondatapoint_large
US $450 €362

Europe's online travel agency (OTA) landscape took numerous twists and turns in the first half of 2014, including several significant IPOs, formidable partnerships and potentially disruptive new services. These developments will impact online distribution in some of Europe's most important travel markets. This Analysis examines the dynamic European OTA marketplace, with a focus on key players, notable activity and trends, and what to expect in the months and years ahead.
[ view more details ]

Data Point | Published: July 2014
Free For: European and Global Subscribers

Global Online Travel Overview Third Edition

Goto_lg
US $995 €801

While online travel transactions were once completely dominated by the more mature markets of the U.S. and Europe, today travelers all across the globe routinely book their trips online. Yet despite the widespread popularity and spread of online travel, there are significant differences in the size and other characteristics of the world's online travel markets. Phocuswright's Global Online Travel Overview Third Edition explores the total and online travel markets for six key geographical regions worldwide: the U.S., Europe, Asia Pacific, Eastern Europe, the Middle East and Latin America. Analysis and comparison of the regional markets includes fundamental travel distribution dynamics, trends and forecasts through 2015.
[ view more details ]

Report | Published: July 2014
Free For: European, Global, and Asia Pacific Subscribers

Parsing Shop and Book: How Airlines, Hotels and OTAs Compete on the Desktop and Mobile Web

Parsing_lg
US $995 €801

With a dizzying array of online travel planning and booking options available to today's travelers, the marketplace for travel sellers has grown increasingly competitive. And the rapid rise of mobile devices has made the battle for market share even more complex. Airlines, hotels and online travel agencies are all aggressively seeking a bigger share of the online travel pie. This report identifies key trends in online search and buy behavior for flights and hotels, with insights into channel, platform and loyalty dynamics.
[ view more details ]

Report | Published: July 2014
Free For: Global Subscribers

Five (No, Six) Things That Travel Distribution Companies Must Do to Survive and/or Maximize Profitability

Iconanalysis_large
US $250 €201

The travel distribution business has been fundamentally disrupted by OTAs, metasearch companies, Internet transparency and supplier direct initiatives. With distribution dynamics changing, small companies are faced with critical technology, content and business choices. This Analysis outlines six key strategies and tactics travel distribution companies must embrace in order to survive and stay profitable.
[ view more details ]

Analysis | Published: July 2014
Free For: Innovation Subscribers

Identity Crisis or Innovation? Update on Europe's Tour Operators and the Battle for Travel Market Dominance

Icondatapoint_large
US $450 €362

Major European tour operators now face tougher competition than ever. Online travel agencies are growing at breakneck speed, and more and more European travelers have acquired a preference for self-booking. Still, tour operators retain a special stronghold: Travelers view them as trusted brands that offer a popular, diverse selection of products. In order to thrive in the new distribution environment, tour operators are shaking up their old models and finding new ways to connect with travelers - migrating content and functionality online, offering mobile apps, and tailoring their strategies to the unique needs of the markets they serve.
[ view more details ]

Data Point | Published: July 2014
Free For: European and Global Subscribers

The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015

Adspend_lg
US $995 €801

The rise of the Internet has significantly disrupted the traditional means through which advertisers reach consumers. With popular new channels for planning and booking travel online, travel companies are battling it out to reach customers via the media and devices they spend the most time with. This report assesses the U.S. travel advertising marketplace, analyzing the trends, practices and allocations for travel industry spending from 2011-2015. Particular emphasis is given to online ad spend dynamics and strategies.
[ view more details ]

Report | Published: June 2014
Free For: Global Subscribers

Share This! Private Accommodation & the Rise of the New Gen Renter

Sharethis_lg
US $795 €640

The transformation in the alternative accommodations sector over the past decade has been nothing short of revolutionary – and has given rise to a unique breed of U.S. rental travelers. Phocuswright undertook this study to find out who these travelers are, how they travel, what they want, and how they shop and book. The analysis also examines the potential overlap between the rental and hotel markets and takes an in-depth look at emerging trends among rental travelers, including demographics, travel behavior and use of consumer technology.
[ view more details ]

Report | Published: June 2014
Free For: Global Subscribers

Eastern European Spotlight: Russia's Online Market Springs to Life

Iconspotlight_large
US $795 €640

Despite significant economic and political obstacles, travel is a growing, important market in Russia, driven by a middle-class population eager to see more of the country and the world beyond. While growth rates for travel will remain modest for the next several years, the online market will continue to shine. This Spotlight presents findings from Phocuswright research on the Russian leisure and unmanaged business travel markets, including market sizing and projections, major travel segments, and the key players and dynamics influencing the market.
[ view more details ]

Report | Published: June 2014
Free For: European and Global Subscribers