Phocuswright Research

Found 336 matching products (showing newest first).

Europe's Meta Game: Update on Evolution of Travel Search

Iconspotlight_large
US $350 €310

The European metasearch landscape is moving toward greater consolidation, as online travel agencies (OTAs) acquire local brands, and two - Kayak and Trivago - pull away from the competition. The consolidation coincides with OTAs' growing interest in the category. This Spotlight addresses recent developments in European metasearch, including analysis of key players, issues and challenges facing the segment.
[ view more details ]

Spotlight | Published: October 2014
Free For: European and Global Subscribers

Customer Experience Management: New Technology Leads to New Benefits

Iconspotlight_large
US $450 €398

Hospitality and tourism are about creating a welcoming environment for travelers, but the ways in which suppliers go about creating this environment have changed dramatically, particularly given the rapid advances in Internet usage and technology. Travelers have embraced online tools at every stage of their journey. Using several hospitality industry case studies, this Spotlight illustrates how hotels can adjust their customer experience management (CEM) strategies and leverage new technology to optimize their guests' experiences.
[ view more details ]

Spotlight | Published: October 2014
Free For: Innovation Subscribers

Online Travel Agencies 2Q and 1H14: With Priceline Ascendant, OTAs Focused on Maintaining Growth

Icondatapoint_large
US $450 €398

Led by Priceline's advances, online travel agencies (OTAs) achieved new highs in 2Q14, making it challenging to sustain similar growth going forward. But OTAs continue to pursue new growth avenues by expanding into new markets, investing in new technologies and acquiring companies large and small.
[ view more details ]

Data Point | Published: October 2014
Free For: European, Global, and Asia Pacific Subscribers

Automated Speech Recognition: Getting More Important Every Day

Iconanalysis_large
US $250 €221

Automated speech recognition (ASR) is growing in both popularity and capability. In the travel category, it has become a preferred method for interacting with computing devices, and a strategic technology for customer experience management (CEM). This Analysis examines current and planned ASR technology, including its potential to improve traveler experiences and boost ROI for suppliers and intermediaries.
[ view more details ]

Analysis | Published: October 2014
Free For: Innovation Subscribers

U.S. DMO Advertising Spending Trends: 2011-2015

Icondatapoint_large
US $450 €398

In their efforts to promote cities, regions or entire countries, destination marketing organizations (DMOs) spend more on advertising (as a percentage of their operating budgets) than any other type of travel organization. Yet DMOs' ad spend differs significantly from that of other travel marketers. This Data Point explores U.S. DMO advertising spending - both online and offline - with a focus on the particular channels to which they allocate their ad dollars.
[ view more details ]

Data Point | Published: September 2014
Free For: Global Subscribers

The State of Social Media in Travel

Statesm_lg
US $795 €704

Please note that this report must be opened in Adobe Reader or Acrobat in order for the enhanced audio to work.
Social media has been a marketing mega trend for the past decade, with enormous implications for travel. But questions about the value of social media across the travel search-shop-buy process persist. This audio-enhanced report assesses the state of social across the global travel industry, including travel companies' strategies, activities, successes and management of social media.
[ view more details ]

Report | Published: September 2014
Free For: Global Subscribers

Japan Online Travel Overview Seventh Edition

J-oto-lg
US $995 €881

While gross bookings for Japan's total travel market grew 7% in local currency terms in 2013, a weakened yen translated this uptick into declines in dollar terms, causing the market to slide significantly. However, growth is projected for 2014, and the country's mature online travel market is expected to outpace the total market. This report presents comprehensive sizing, analysis and forecasts for Japan's total and online travel markets through 2016, including coverage of key segments and distribution channels.
[ view more details ]

Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers

Australia & New Zealand Online Travel Overview Seventh Edition

Anz-oto6_lg
US $995 €881

Due in part to foreign exchange variations and a sluggish economy, the Australia-New Zealand travel market suffered a mild setback in 2013. However, the online market is mounting a notable comeback in 2014, and is expected to outpace growth in the total market for the next three years. This report presents comprehensive sizing, analysis and forecasts for the Australia-New Zealand total and online travel markets, including coverage of key segments and distribution channels.
[ view more details ]

Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers

Asia Pacific Online Travel Overview Seventh Edition: Online Travel Agencies

Apac-oto-lg
US $995 €881

Online travel agencies (OTAs) are at the heart of rapid change across the Asia Pacific (APAC) travel market. From continued product diversification and the desktop-to-mobile shift, to IPOs and consolidation, the APAC OTA landscape is in constant flux. OTAs are growing rapidly, and will continue to do so for several years. This report presents comprehensive sizing, analysis and forecasts for the APAC OTA marketplace, including coverage of key players, segments and distribution channels.
[ view more details ]

Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers

India Online Travel Overview Seventh Edition

Indiaoto
US $995 €881

Total travel gross bookings in India increased 11% in 2013 in local currency terms, but remained flat in U.S. dollars due to currency woes. However, double-digit gains are projected for the next several years, as stronger growth in the online market drives up penetration rates. This report presents comprehensive sizing, analysis and forecasts for India's total and online travel markets, including coverage of key segments and distribution channels.
[ view more details ]

Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers