PhoCusWright Research

Found 66 matching products (showing newest first).

Presentation: A Sleeping Giant Awakens - Eastern Europe's Online Travel Market

Iconwebinar_large
US $199 €144

The September 12, 2012 webinar reveals the unique characteristics, challenges and opportunities of Eastern Europe's travel marketplace.
[ view more details ]

Presentation | Published: September 2012
Free For: European, Global, and Webinar Subscribers

European Consumer Travel Report Third Edition

Ectr_lg
US $1,495 €1083

PhoCusWright's European Consumer Travel Report Third Edition explores consumer travel trends in three major European markets: France, Germany and the U.K. The study outlines year-over-year changes in leisure travel incidence, trip frequency and duration, travel expenditure, international travel and travel product purchases. Analysis provides an in-depth look at the use of online and offline channels during three stages of the travel planning process - destination selection, shopping and booking - and examines travel-related engagement via the mobile web and social networks.
[ view more details ]

Report | Published: September 2012
Free For: European and Global Subscribers

Sage Advice for Hotels: Another Point of View on a Popular Industry Report

Iconspotlight_large
US $250 €181

In January 2012, the Hospitality Sales and Marketing Association International (HSMAI) published Distribution Channel Analysis: A Guide for Hotels (DCA). The report presented comprehensive data and analysis on the U.S. hotel distribution landscape. The purpose of this Spotlight is to discuss the report's recommendations and provide additional perspective, including examining the role and impact of other media players (e.g., Google, Facebook and Apple) entering the hotel distribution space.
[ view more details ]

Spotlight | Published: June 2012
Free For: Global Subscribers

Reading Between The Links: Why Travelers Use General Search Engines

Ctr4-breakout
US $745 €540

General search engines like Google have become so ubiquitous that many users would be lost without them. In the travel category, top brands compete fiercely for general search traffic, despite their well-established names and websites. This report examines the role of general search engines in the travel planning process, and includes an overview of travelers' search engine usage by brand, motives for using search, travel products searched for and more.
[ view more details ]

Report | Published: June 2012
Free For: Global Subscribers

Presentation: Fright or Flight? Key U.S. Consumer Travel Trends

Iconwebinar_large
US $199 €144

On June 13, PhoCusWright presented a special live event that explores the subtle shifts that are impacting the U.S. leisure travel marketplace. Fright or Flight? Key U.S. Consumer Travel Trends examines U.S. traveler behavior and attitudes, and their impact on the leisure travel market.
[ view more details ]

Presentation | Published: June 2012
Free For: Global and Webinar Subscribers

Presentation: Upward and Onward: PhoCusWright's Indian Consumer Travel

Iconwebinar_large
US $199 €144

On May 30, 2012, PhoCusWright analysts turned their attention to the dynamic Indian travel marketplace and the country's new breed of sophisticated, tech-savvy travelers.
[ view more details ]

Presentation | Published: May 2012
Free For: Global, Asia Pacific, and Webinar Subscribers

India Consumer Travel Report

Ictr-lg
US $995 €721

PhoCusWright's India Consumer Travel Report provides a complete picture of the new Indian traveler: who are they, how they travel, how they shop, and what they want.
[ view more details ]

Report | Published: May 2012
Free For: Global and Asia Pacific Subscribers

U.S. Consumer Travel Report Fourth Edition

Ctr3-lg
US $1,495 €1083

While total travel gross bookings in 2011 made it back to pre-recession levels, not all consumers felt the glow. PhoCusWright's U.S. Consumer Travel Report Fourth Edition features longitudinal analyses of a broad range of travel behaviors -- including general metrics such as trip frequency, components purchased and travel expenditure -- and examines the use of media supporting purchase decisions and bookings. The report also includes an analysis of traveler intentions for the upcoming year.
[ view more details ]

Report | Published: May 2012
Free For: Global Subscribers

Travel Innovation and Technology Trends: 2012 and Beyond

Iconspotlight_large
US $500 €362

Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
[ view more details ]

Spotlight | Published: April 2012
Free For: Innovation Subscribers

Travel's Daily Deal: Distribution Disruption or Flash in the Pan?

Iconanalysis_large
US $595 €431

With competition in the travel flash sales space heating up, questions remain regarding the potential of the channel and its impact on the broader online travel space. This analysis examines the still nascent flash sales channel for travel, including the types of suppliers participating, and the factors that impact deal performance, including price, discount, destination and deal structure.
[ view more details ]

Analysis | Published: April 2012
Free For: Global Subscribers