PhoCusWright Research

Found 70 matching products (showing newest first).

Traveler Technology Survey 2012

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US $995 €742

Until recently, travel companies' online strategies could be comfortably confined to the desktop web. However, the explosion in consumer electronics, mobile technology and social media have transformed the online experience, making it extremely challenging to address the market with a single, mainstream strategy. Mobile devices, tablets and still-evolving social platforms have changed the way travelers connect, plan and share their experiences. PhoCusWright's Traveler Technology Survey 2012 provides travel companies and marketers a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process.
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Report | Published: December 2012
Free For: Innovation Subscribers

U.S. Online Travel Traffic Report

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US $995 €742

As travelers hop from site to site cobbling together their perfect trips, their mouse clicks yield important clues to the shifting dynamics of the online travel marketplace. PhoCusWright partnered with New York-based Experian Hitwise to identify key trends influencing how consumers plan travel online. PhoCusWright's U.S. Online Travel Traffic Report analyzes the most important categories in the travel vertical, revealing traffic patterns for both transactional and nontransactional travel websites and providing a top-level view of visitation and both upstream and downstream traffic.
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Report | Published: December 2012
Free For: Global Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012

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US $995 €742

With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
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Report | Published: September 2012
Free For: European and Global Subscribers

Presentation: Tradeoffs and Transitions: European Consumer Travel Trends

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US $199 €148

Gain insight into complex shifts in travel patterns within these key markets, essential knowledge for travel companies navigating the European travel landscape.
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Presentation | Published: September 2012
Free For: European, Global, and Webinar Subscribers

Presentation: A Sleeping Giant Awakens - Eastern Europe's Online Travel Market

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US $199 €148

The September 12, 2012 webinar reveals the unique characteristics, challenges and opportunities of Eastern Europe's travel marketplace.
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Presentation | Published: September 2012
Free For: European, Global, and Webinar Subscribers

European Consumer Travel Report Third Edition

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US $1,495 €1115

PhoCusWright's European Consumer Travel Report Third Edition explores consumer travel trends in three major European markets: France, Germany and the U.K. The study outlines year-over-year changes in leisure travel incidence, trip frequency and duration, travel expenditure, international travel and travel product purchases. Analysis provides an in-depth look at the use of online and offline channels during three stages of the travel planning process - destination selection, shopping and booking - and examines travel-related engagement via the mobile web and social networks.
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Report | Published: September 2012
Free For: European and Global Subscribers

Sage Advice for Hotels: Another Point of View on a Popular Industry Report

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US $250 €187

In January 2012, the Hospitality Sales and Marketing Association International (HSMAI) published Distribution Channel Analysis: A Guide for Hotels (DCA). The report presented comprehensive data and analysis on the U.S. hotel distribution landscape. The purpose of this Spotlight is to discuss the report's recommendations and provide additional perspective, including examining the role and impact of other media players (e.g., Google, Facebook and Apple) entering the hotel distribution space.
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Spotlight | Published: June 2012
Free For: Global Subscribers

Reading Between The Links: Why Travelers Use General Search Engines

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US $745 €556

General search engines like Google have become so ubiquitous that many users would be lost without them. In the travel category, top brands compete fiercely for general search traffic, despite their well-established names and websites. This report examines the role of general search engines in the travel planning process, and includes an overview of travelers' search engine usage by brand, motives for using search, travel products searched for and more.
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Report | Published: June 2012
Free For: Global Subscribers

Presentation: Fright or Flight? Key U.S. Consumer Travel Trends

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US $199 €148

On June 13, PhoCusWright presented a special live event that explores the subtle shifts that are impacting the U.S. leisure travel marketplace. Fright or Flight? Key U.S. Consumer Travel Trends examines U.S. traveler behavior and attitudes, and their impact on the leisure travel market.
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Presentation | Published: June 2012
Free For: Global and Webinar Subscribers

Presentation: Upward and Onward: PhoCusWright's Indian Consumer Travel

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US $199 €148

On May 30, 2012, PhoCusWright analysts turned their attention to the dynamic Indian travel marketplace and the country's new breed of sophisticated, tech-savvy travelers.
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Presentation | Published: May 2012
Free For: Global, Asia Pacific, and Webinar Subscribers