PhoCusWright Research

Found 73 matching products (showing newest first).

Japan Online Travel Overview Report

J-oto-lg
US $1,095 €831

Japan ceded its leadership of the Asia Pacific travel market to China in 2012, and it will remain the regional runner-up for the foreseeable future. But as the country makes slow, steady progress toward recovery from its losses during the 2011 earthquake and tsunami, the unique characteristics of its travel market - partly mature, partly developing - will continue to attract attention from global online travel agencies and hoteliers.
[ view more details ]

Report | Published: March 2013
Free For: Global and Asia Pacific Subscribers

U.S. Mobile Travel Report: Market Sizing and Consumer Trends

Mtr-lg
US $1,295 €983

Nearly two thirds of U.S. online travelers now own a smartphone, one third own a tablet and nearly a fourth own both. Rapid adoption of mobile devices among travelers is impacting every phase of the travel process, and mobile is becoming the new battleground for travel companies seeking to grow market share. This report provides a detailed assessment of the U.S. mobile travel market, including consumer behavior trends, mobile market sizing and projections for key travel segments.
[ view more details ]

Report | Published: February 2013
Free For: Global Subscribers

Presentation: PhoCusWright's Traveler Technology Trends 2012

Iconwebinar_large
US $199 €151

Twitter, Facebook or Pinterest? Smartphone, tablet, desktop … or perhaps all three? Connecting with travelers today means navigating a quickly changing array of platforms and devices. With so many technology options at travelers' fingertips, devising a strategy to suit the diverse ways travelers search, shop, buy and share travel is more difficult than ever.
[ view more details ]

Presentation | Published: December 2012
Free For: Innovation and Webinar Subscribers

Traveler Technology Survey 2012

Tts2012
US $995 €755

Until recently, travel companies' online strategies could be comfortably confined to the desktop web. However, the explosion in consumer electronics, mobile technology and social media have transformed the online experience, making it extremely challenging to address the market with a single, mainstream strategy. Mobile devices, tablets and still-evolving social platforms have changed the way travelers connect, plan and share their experiences. PhoCusWright's Traveler Technology Survey 2012 provides travel companies and marketers a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process.
[ view more details ]

Report | Published: December 2012
Free For: Innovation Subscribers

U.S. Online Travel Traffic Report

Us-ottr
US $995 €755

As travelers hop from site to site cobbling together their perfect trips, their mouse clicks yield important clues to the shifting dynamics of the online travel marketplace. PhoCusWright partnered with New York-based Experian Hitwise to identify key trends influencing how consumers plan travel online. PhoCusWright's U.S. Online Travel Traffic Report analyzes the most important categories in the travel vertical, revealing traffic patterns for both transactional and nontransactional travel websites and providing a top-level view of visitation and both upstream and downstream traffic.
[ view more details ]

Report | Published: December 2012
Free For: Global Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012

Dmo-du2_lg
US $995 €755

With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
[ view more details ]

Report | Published: September 2012
Free For: European and Global Subscribers

Presentation: Tradeoffs and Transitions: European Consumer Travel Trends

Iconwebinar_large
US $199 €151

Gain insight into complex shifts in travel patterns within these key markets, essential knowledge for travel companies navigating the European travel landscape.
[ view more details ]

Presentation | Published: September 2012
Free For: European, Global, and Webinar Subscribers

Presentation: A Sleeping Giant Awakens - Eastern Europe's Online Travel Market

Iconwebinar_large
US $199 €151

The September 12, 2012 webinar reveals the unique characteristics, challenges and opportunities of Eastern Europe's travel marketplace.
[ view more details ]

Presentation | Published: September 2012
Free For: European, Global, and Webinar Subscribers

European Consumer Travel Report Third Edition

Ectr_lg
US $1,495 €1134

PhoCusWright's European Consumer Travel Report Third Edition explores consumer travel trends in three major European markets: France, Germany and the U.K. The study outlines year-over-year changes in leisure travel incidence, trip frequency and duration, travel expenditure, international travel and travel product purchases. Analysis provides an in-depth look at the use of online and offline channels during three stages of the travel planning process - destination selection, shopping and booking - and examines travel-related engagement via the mobile web and social networks.
[ view more details ]

Report | Published: September 2012
Free For: European and Global Subscribers

Sage Advice for Hotels: Another Point of View on a Popular Industry Report

Iconspotlight_large
US $250 €190

In January 2012, the Hospitality Sales and Marketing Association International (HSMAI) published Distribution Channel Analysis: A Guide for Hotels (DCA). The report presented comprehensive data and analysis on the U.S. hotel distribution landscape. The purpose of this Spotlight is to discuss the report's recommendations and provide additional perspective, including examining the role and impact of other media players (e.g., Google, Facebook and Apple) entering the hotel distribution space.
[ view more details ]

Spotlight | Published: June 2012
Free For: Global Subscribers