browse publications

PhoCusWright has followed the evolution of online travel purchasing from its inception. PhoCusWright's U.S. Online Travel Overview Eleventh Edition is the industry standard for sizing and forecasting, providing deep, actionable insights into the U.S. travel market.
[ view more details ]

Gain an in-depth look at the vacation rental market across seven key countries in Europe: Denmark, France, Germany, Italy, the Netherlands, Spain and the U.K. This report presents a comprehensive view of the current vacation rental landscape in Europe and identifies key trends that will continue to shape this dynamic category.
[ view more details ]

In 2010 the APAC travel market overtook the U.S. to become the second-largest – and fastest-growing – regional market in the world. PhoCusWright's Asia Pacific Online Travel Overview Fourth Edition provides market sizing, projections and analysis for the region's total and online leisure/unmanaged business travel market, including trending by segment and channel. The report also offers detailed insight into the unique dynamics shaping online travel in the region's six most mature markets – India, China, Japan, Australia, New Zealand, and Singapore.
[ view more details ]

The audio recording and presentation deck of the April 14, 2011 Online Event exploring Latin America's rapidly evolving online travel market.
[ view more details ]

While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
[ view more details ]

An examination of the online agency world beyond the Big Four, as well as a look at some of the leading tier-two OTAs and the role they play in the online travel market.
[ view more details ]

With 74 million visitors, international travel to France fell in 2009 as a result of the global economic crisis and the relative strength of the euro. However, the fall in international visitors was offset by growth in domestic tourism. Despite declining overall sales, the online component of the French travel market grew slightly in 2009. However, growth rates were not even across all sectors, as airline, rail, and car hire online sales dropped in line with revenue reductions in their respective sectors.
[ view more details ]

In 2009, the U.K. was still reeling from the global financial crisis. Due to budget constraints,travelers took fewer trips, knocking outbound holidays and trips to visit friends and relatives down. All in all, however, the U.K. travel market is seeing light at the end of the tunnel. GDP is projected to grow in 2010 officially signaling the end of the recession, and travel will pick up again.
[ view more details ]

Italy's travel market is recovering from its 2009 low. However, this recovery is not like previous rebounds and will be characterized by particularly sluggish growth in the months to come. Even though total market revenues diminished in 2009, online direct bookings grew. Online travel agencies (OTAs) increased their market share, as their lower distribution costs provided better deals to consumers in search of a bargain.
[ view more details ]

Facing the aftermath of the financial crisis - which severely affected nearly all European economies - Germany was able to avoid high unemployment rates and maintain relative economic stability throughout 2009. Nevertheless, growth in all sectors of the travel industry slowed, dragging total gross bookings for the German travel market down.
[ view more details ]