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Asia Pacific Online Travel Traffic Jam! presents an overview of Web traffic and online travel shopping trends in three distinct markets - Australia, China and India.
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With advances in technology and travelers' widespread adoption of smartphones and other mobile devices, the travel industry has a unique opportunity to use mobile marketing to deliver targeted, personalized offers to consumers. This Analysis examines the key factors that will impact how consumers react to such offers, and how these factors will shape the future direction of mobile marketing in travel.
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Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
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Why do some travel companies experience great success with social media campaigns, while others flounder? And how do you measure success? This article examines what it takes to realize - and measure - a return on investment in the social media sphere.
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With a mature Internet population and the highest online travel penetration rate in Asia Pacific, Australia is home to a highly developed and thriving online travel marketplace. Travel websites represent one of the most visited Internet categories in the country. PhoCusWright has partnered with global digital intelligence provider comScore to measure and analyze Australian Web traffic within the travel category.
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Ownership of the in-destination traveler experience is extremely fragmented, leaving marketers lots of room for opportunity. While approaches to customer acquisition in this space are varied and many, each comes with its own challenges.
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The explosive growth of social networks has provided an ideal platform for viral marketing, which enables content to reach ever-increasing numbers of recipients in a self-sustaining fashion. This Analysis examines key attributes of viral video marketing, along with tips and examples both within and outside of the travel industry.
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While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
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Jan. 26, 2011 Online Event: PhoCusWright analysts unbundle the hyperbole around airline direct connects, segment fees, merchandising and more. Special Research Seatholder Pricing Available
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Vacation rental has emerged as a major marketplace, representing nearly $25 billion in rental revenue. PhoCusWright partners with Compete to assess the size of the online vacation rental market, identify key trends in online vacation rental shopping, and update select metrics from our 2009 report, PhoCusWright's Vacation Rental Marketplace: Poised for Change.
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