PhoCusWright Research

Hoteliers' concerns for survival have given way to cautious optimism. Economic recovery for hoteliers is fragile. Hospitality ADR improvement is regionally uneven. And overall ADR increases are stubbornly slow. The hotel business recovery is being dampened by continued value-consciousness from both the business and leisure segments.
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Like umbrella sales on a rainy day, OTAs do best when inclement conditions dampen the travel marketplace. But despite the countercyclical boost, the OTA segment as a whole skidded off its growth track for the first time in 2009. The decline was inconsistent across companies, however, and share shifts between the major players concentrated the loss to certain brands, while other brands managed to buck the trend.
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PhoCusWright's Canadian Online Travel Overview Second Edition: 2007-2011 provides updated market sizing and projections through 2011 as well as an in-depth analysis of the major trends in online travel and distribution, including consumer behavior, the effects of the global recession, and the dynamics of social media and mobile.
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Travel companies operating in Canada can no longer rely on their 'online strategy' or their 'Canada strategy;' they must have a Canadian online travel strategy. This Online Event delivers market intelligence, consumer insights and key trends that companies need to get ahead in Canada.
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An audio/video recording of the February 3, 2010 Online Event presenting an outlook for online travel in the U.S., Europe and Asia Pacific as well as key trends and opportunities for growth and innovation.
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Creating a global electronic marketplace for travel requires standards that enable learning, shopping, and booking across a multitude of points-of-sale. While some standards have been established, most segments are still too fragmented and there is still much to be done. What are the next steps, and who will make them happen?
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This article examines how air and hotel have managed to keep up and discusses why other travel segments should strategize to compete on value instead of for control of the distribution channel.
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