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Travel companies operating in Canada can no longer rely on their 'online strategy' or their 'Canada strategy;' they must have a Canadian online travel strategy. This Online Event delivers market intelligence, consumer insights and key trends that companies need to get ahead in Canada.
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An audio/video recording and presentation deck of the May 26, 2010 Online Event providing an overview of the status of consumer travel in the U.S., and insights into key indicators for the upcoming year.
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PhoCusWright partnered with Experian Hitwise to track and analyze Canadian Web traffic within the travel arena. Understanding online travel traffic patterns sheds light on traveler shopping behavior and provides insight into the market dynamics across travel sectors.
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These 25 companies, most of which presented at PhoCusWright's 2009 Travel Innovation Summit, have created innovative ways to engage travelers at these stages.
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An audio/video recording of the February 3, 2010 Online Event presenting an outlook for online travel in the U.S., Europe and Asia Pacific as well as key trends and opportunities for growth and innovation.
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Compares total and online leisure/unmanaged business travel gross bookings for the U.S., Europe and Asia Pacific and highlights the dynamics and opportunities of individual markets within these regions.
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Creating a global electronic marketplace for travel requires standards that enable learning, shopping, and booking across a multitude of points-of-sale. While some standards have been established, most segments are still too fragmented and there is still much to be done. What are the next steps, and who will make them happen?
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An overview of two critical online consumer behavior metrics: traffic and conversion, PLUS an in-depth look at how metasearch and planning and reviews sites have an impact on the conversion rates of shoppers who visit them.
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