Phocuswright Research

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Destination Unknown: How U.S. and European Travelers Decide Where to Go 2011

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US $795 €650

Consumers take into account a broad range of factors when deciding where to spend their hard-earned leisure travel time. This report delivers in-depth analysis of the destination selection process, highlighting the key motivators, information sources, online features and websites used in destination selection. Armed with these insights, destination marketers and other travel companies are better positioned to reach and influence consumers, as they explore the world of travel possibilities.
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Report | Published: November 2011
Free For: European and Global Subscribers

Mobile Marketing: How Are Consumers Reacting?

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US $250 €204

With advances in technology and travelers' widespread adoption of smartphones and other mobile devices, the travel industry has a unique opportunity to use mobile marketing to deliver targeted, personalized offers to consumers. This Analysis examines the key factors that will impact how consumers react to such offers, and how these factors will shape the future direction of mobile marketing in travel.
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Analysis | Published: October 2011
Free For: Innovation Subscribers

Trends in Hotel Distribution

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US $300 €245

Hotel distribution has become a complex ecosystem of moving parts. How a hotelier manages distribution channels plays a critical role in a company's overall success as measured by market share, profitability and, ultimately, competitive advantage.
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Spotlight | Published: August 2011
Free For: Innovation Subscribers

Hospitality Demand Management: Available Solutions and Challenges

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US $350 €286

Independent hotel properties and chains alike struggle with demand management, especially since this segment of the hospitality industry is changing so rapidly. This article takes a look at the dynamics of the demand management industry and at what its future holds.
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Spotlight | Published: June 2011
Free For: Innovation Subscribers

Destination Content: A World of Opportunity

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US $250 €204

Ownership of the in-destination traveler experience is extremely fragmented, leaving marketers lots of room for opportunity. While approaches to customer acquisition in this space are varied and many, each comes with its own challenges.
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Analysis | Published: May 2011
Free For: Innovation Subscribers

Presentation - Phocuswright and the Future of Travel Distribution

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US $199 €163

This one-hour recorded Phocuswright Webinar outlines the top 10 trends impacting the travel industry and sets the stage for the next wave of innovation. Bob Offutt, senior technology analyst and editorial director, Innovation Edition, assesses each opportunity based on what is happening, what needs to happen and who is making it happen via example.
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Presentation | Published: May 2011
Free For: Innovation and Webinar Subscribers

Travel Innovation and Technology Trends: 2011 and Beyond

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US $250 €204

While still dealing with the effects of the recession, the travel industry is entering a period of recovery - a renaissance that applauds and sustains new ideas, new approaches and new discoveries. Phocuswright's technology trend predictions for 2011 reflect both this idea-laden environment and a consumer who is more empowered than ever before, equipped with access to unprecedented amounts of information.
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Spotlight | Published: May 2011
Free For: Innovation Subscribers

When They Get There (and Why They Go): Activities, Attractions, Events and Tours

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US $995 €814

While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
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Report | Published: February 2011
Free For: European and Global Subscribers

The Mobile Wallet Becomes a Reality: How M-Payments and NFC will Change the Travel Experience

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US $350 €286

Advancing mobile technology and smartphone penetration are changing consumers' lives and enhancing the travel experience. This Analysis explores how the combination of mobile payments and Near Field Communications could improve traveler efficiency and provide new avenues for personalized interactions.
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Analysis | Published: February 2011
Free For: Innovation and Asia Pacific Subscribers

Online Traffic and Conversion Report Second Edition

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US $1,095 €895

While suppliers and online travel agencies generate the core of Web activity in the travel category today, non-transactional sites like traveler review websites, lead generators and metasearch sites are a significant component of the online travel landscape. Phocuswright's Online Traffic and Conversion Report analyzes traffic and conversion to identify the key trends that are shaping how and where consumers shop for and purchase travel.
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Report | Published: February 2011
Free For: Global Subscribers