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PhoCusWright evaluates 10 platform providers and compares their products side by side for a representative view of the marketplace.
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PhoCusWright's Canadian Online Travel Overview Second Edition: 2007-2011 provides updated market sizing and projections through 2011 as well as an in-depth analysis of the major trends in online travel and distribution, including consumer behavior, the effects of the global recession, and the dynamics of social media and mobile.
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Travel companies operating in Canada can no longer rely on their 'online strategy' or their 'Canada strategy;' they must have a Canadian online travel strategy. This Online Event delivers market intelligence, consumer insights and key trends that companies need to get ahead in Canada.
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PhoCusWright partnered with Experian Hitwise to track and analyze Canadian Web traffic within the travel arena. Understanding online travel traffic patterns sheds light on traveler shopping behavior and provides insight into the market dynamics across travel sectors.
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An overview of two critical online consumer behavior metrics: traffic and conversion, PLUS an in-depth look at how metasearch and planning and reviews sites have an impact on the conversion rates of shoppers who visit them.
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This article examines how air and hotel have managed to keep up and discusses why other travel segments should strategize to compete on value instead of for control of the distribution channel.
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