PhoCusWright Research

Found 87 matching products (showing newest first).

Australia and New Zealand Online Travel Overview Sixth Edition: Suppliers Consolidate - and Lead

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US $695 €516

The past two years gifted the Australian and New Zealand travel markets with quick recovery from the recession and steep currency appreciation against the U.S. dollar. But this financial volatility evened out in 2012, and the maturing ANZ travel market will maintain steady growth through 2015. Australia and New Zealand Online Travel Overview Sixth Edition: Suppliers Consolidate - and Lead sizes the two countries' total and online travel markets and provides analysis and projections through 2015 by segment and channel, including mobile
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Report | Published: November 2013
Free For: Global and Asia Pacific Subscribers

Asia Pacific Online Travel Overview Sixth Edition

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US $1,795 €1333

After gliding unscathed through the global financial crisis, Asia Pacific has become the world's largest regional travel market. In like fashion, China eclipsed Japan in 2012 as the highest-grossing market in the region. Assuming a stable macroeconomic future, APAC will continue its healthy upward trajectory in the next several years – but sudden, unpredictable currency fluctuations hold the potential to change that fate, especially in rapidly growing markets like India and Indonesia. Asia Pacific Online Travel Overview Sixth Edition provides sizing and projections for the region's total and online leisure/unmanaged business travel markets from 2011-2015, including analysis by segment and country market. For the first time, the report also sizes mobile travel in three major markets: China, Japan and India.
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Report | Published: October 2013
Free For: Global and Asia Pacific Subscribers

Payment Unsettled: Cost Opportunity and Disruption in Travel's Complex Payment Landscape

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US $695 €516

Once the traveler's wallet is out, an efficient, effective payment experience - or lack of one - can make the difference between winning and losing a sale. New technology and heightened consumer expectations quickly forced travel companies to deliver better branding, services and communication. Amid the hustle for image, however, the parallel imperative for payment improvements fell to the wayside. Now the industry must face the challenges that lie behind the curtain.
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Report | Published: October 2013
Free For: Global Subscribers

China Report Package (Buy 2 Reports and Save 10%)

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US $1,521 €1129

Purchase PhoCusWright's China Consumer Travel Report (including FREE access to the Oct. 9 webinar) and China Online Travel Overview Sixth Edition together to save 10%.
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Report | Published: October 2013

European Consumer Travel Report Fourth Edition

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US $1,295 €962

After years in the doldrums, the European economy is finally beginning to show signs of recovery. Millions who skipped out on vacations in 2011 and 2012 returned to the traveler pool in 2013, and consumers have a renewed sense of confidence. PhoCusWright's European Consumer Travel Report Fourth Edition provides a close look at traveler behavior across three core European markets – France, Germany and the U.K. – which together represent close to 60% of Europe's total leisure and unmanaged business gross bookings. The study includes a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, the use of online and offline channels, travel-related engagement via the mobile web and social networks, and more.
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Report | Published: September 2013
Free For: European and Global Subscribers

Wanted: A Quality Mobile Offering

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US $250 €186

This Analysis outlines the key components of a quality mobile offering, examines the potential impact of HTML5 and mobile wallet technology, and provides recommendations for travel companies to develop and execute an effective mobile strategy.
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Analysis | Published: September 2013
Free For: Innovation Subscribers

Asia Pacific Online Travel Overview Sixth Edition Airlines: Flights of Contrast

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US $695 €516

With gross bookings totaling nearly US$160 billion in 2012, the Asia Pacific region has the world's largest airline market. While the APAC airline landscape is dominated by network carriers, the low-cost segment is growing quite rapidly. This report provides comprehensive market sizing, projections and analysis for the total and online airline markets in the dynamic Asia Pacific region.
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Report | Published: August 2013
Free For: Global and Asia Pacific Subscribers

China Online Travel Overview Sixth Edition

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US $695 €516

China's travel market has reached a new stage of maturity, and now must face the uncertainties that come along with greater development – slower growth, higher expectations from consumers and investors, and the imperative to expand the country's travel infrastructure fast enough to keep up with demand. Still, China remains a major growth market. Online travel options are increasing by the day, and competition among suppliers and intermediaries is hotter than ever. China Online Travel Overview Sixth Edition presents market sizing and projections for the total and online leisure and unmanaged business travel markets in China from 2011-2015.
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Report | Published: August 2013
Free For: Global and Asia Pacific Subscribers

Digital Content: The Future of Travel Marketing

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US $350 €260

Customer expectations ultimately govern whether marketing content gets noticed or ignored, and thanks to the proliferation of mobile devices, expectations are higher than ever. To connect with travelers, advertisers must serve up engaging travel content that is contextually relevant, attractively presented, and high in quality – and deliver this content in a way that is friendly without being intrusive. Despite the complexity of consumer demands, marketers have only one way to meet them: get to know their customers as well as possible.
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Analysis | Published: August 2013
Free For: Innovation Subscribers

U.S. Skier and Ski Traveler Report

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US $995 €739

Skiers and snowboarders are a unique bunch – passionate about the slopes, excited to share their experiences, and busy planning their next ski adventure the minute the last one ends. They also happen to be a travel marketer's dream demographic: young, tech-savvy, and flush with disposable income that they're happy to spend on complex ski trips. PhoCusWright's U.S. Ski and Ski Traveler Report digs into the details about this crowd, providing valuable insight about their behavior, attitudes, and motivations, including their shopping and buying habits. It also highlights the differences between skiers from various geographical regions, enabling marketers to tailor their strategies to the customers they want to attract.
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Report | Published: July 2013
Free For: Global Subscribers