Phocuswright Research

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European Hotel Distribution and Market Trends

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US $450 €362

Despite ongoing economic uncertainties, the European hotel market has demonstrated continuous growth over the past four years, and total gross bookings are expected to reach a record high in 2014. While OTAs capture the majority of web revenues, new distribution technologies and evolving business models could provide more leverage for hoteliers in the future. This Spotlight explores Europe's vibrant hotel marketplace, including size of the market, key trends and evolving online distribution dynamics.
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Spotlight | Published: August 2014
Free For: European and Global Subscribers

How the Deep Web, Big Data, Semantic Relationships and Personalized Content Change Travel Marketing

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US $450 €362

Not long ago, selling travel was viewed as a somewhat generic, three-step process: shop, check (availability and pricing) and book. Today, powerful technologies are converging which enable marketers to leverage personalized content that is tailored to the unique needs of the individual traveler at all stages of the travel life cycle. This Spotlight examines the ways in which travel marketers can tap these technologies to drive brand loyalty and enhance customer lifetime value (CLV).
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Spotlight | Published: August 2014
Free For: Innovation Subscribers

Asia Pacific Online Travel Overview Seventh Edition

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US $1,995 €1605

Asia Pacific's rise in the global travel industry has been fast and furious, bolstered by the sense that anything is possible. Although growth in China, the region's brightest star, will slow a bit over the next several years, expansion in APAC's other markets will remain largely unhindered. Asia Pacific Online Travel Overview Seventh Edition charts the region's growth in 2013 and explores the unique - and rapidly changing - dynamics shaping both individual country markets and that of Asia Pacific as a whole. The report provides comprehensive analysis of the state of travel commerce in Japan, India, China and Australia-New Zealand, including projections through 2016, and offers focused insight into developments in the online travel agency and mobile segments.
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Report | Published: August 2014
Free For: Global and Asia Pacific Subscribers

Turkey Travel Market Overview

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US $350 €282

Turkey, with its prime location at the crossroads of Europe and Asia, is a popular travel destination. Income from tourism already accounts for a sizable chunk of the country's GDP, but the government has ambitious plans for the industry's future. Initiatives in both the public and private sectors will provide fertile soil for travel market growth over the next decade.
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Analysis | Published: August 2014
Free For: European and Global Subscribers

Incumbents, Innovators, Disruptors: Update on Europe's Dynamic OTA Landscape

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US $450 €362

Europe's online travel agency (OTA) landscape took numerous twists and turns in the first half of 2014, including several significant IPOs, formidable partnerships and potentially disruptive new services. These developments will impact online distribution in some of Europe's most important travel markets. This Analysis examines the dynamic European OTA marketplace, with a focus on key players, notable activity and trends, and what to expect in the months and years ahead.
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Data Point | Published: July 2014
Free For: European and Global Subscribers

Global Online Travel Overview Third Edition

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US $995 €800

While online travel transactions were once completely dominated by the more mature markets of the U.S. and Europe, today travelers all across the globe routinely book their trips online. Yet despite the widespread popularity and spread of online travel, there are significant differences in the size and other characteristics of the world's online travel markets. Phocuswright's Global Online Travel Overview Third Edition explores the total and online travel markets for six key geographical regions worldwide: the U.S., Europe, Asia Pacific, Eastern Europe, the Middle East and Latin America. Analysis and comparison of the regional markets includes fundamental travel distribution dynamics, trends and forecasts through 2015.
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Report | Published: July 2014
Free For: European, Global, and Asia Pacific Subscribers

Parsing Shop and Book: How Airlines, Hotels and OTAs Compete on the Desktop and Mobile Web

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US $995 €800

With a dizzying array of online travel planning and booking options available to today's travelers, the marketplace for travel sellers has grown increasingly competitive. And the rapid rise of mobile devices has made the battle for market share even more complex. Airlines, hotels and online travel agencies are all aggressively seeking a bigger share of the online travel pie. This report identifies key trends in online search and buy behavior for flights and hotels, with insights into channel, platform and loyalty dynamics.
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Report | Published: July 2014
Free For: Global Subscribers

Eastern European Spotlight: Russia's Online Market Springs to Life

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US $795 €639

Despite significant economic and political obstacles, travel is a growing, important market in Russia, driven by a middle-class population eager to see more of the country and the world beyond. While growth rates for travel will remain modest for the next several years, the online market will continue to shine. This Spotlight presents findings from Phocuswright research on the Russian leisure and unmanaged business travel markets, including market sizing and projections, major travel segments, and the key players and dynamics influencing the market.
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Report | Published: June 2014
Free For: European and Global Subscribers

Online Travel Agencies 1Q14: Travelocity Elevates Expedia, But Priceline Still the Growth Leader

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US $350 €282

Expedia and Priceline continued their battle for the world's top spot among online travel agencies (OTAs) in 1Q14. While Expedia received a significant boost from the addition of its affiliate partner Travelocity in the U.S., Priceline notched segment-leading year-over-year growth, owing to its robust international operations.
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Data Point | Published: May 2014
Free For: European, Global, and Asia Pacific Subscribers

The Tour Operator is Dead - Long Live the Tour Operator

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US $350 €282

Tour operators have been a key segment in the global travel industry for decades. But despite their established brand recognition and strong share of bookings in some markets, tour operators have come under waves of competitive pressure, prompting change, consolidation and closures. This Analysis examines some of the challenges tour operators face - including consumers who seek to build their own travel packages, and technologies that enable new players and business dynamics - along with the ways in which traditional vacation packagers are reinventing themselves in order to stay vital.
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Analysis | Published: May 2014
Free For: Innovation Subscribers