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With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
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European tour operators continue to face financial hardship, thanks to competition from online travel agencies and supplier-direct sales. But efforts to improve their product mix and flexibility, differentiate themselves through customer service, and update their business models may yet keep tour operators in the game.
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Asia Pacific's bustling economies have enjoyed striking growth in travel demand over the past several years. Airlines and hotels are benefiting from growing business and leisure travel demand, and online travel agencies - both local and global - continue to outperform the overall market. PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition provides comprehensive sizing, analysis and forecasting for the region's 13 travel markets, with special emphasis on its five major markets: China, India, Japan, Australia and New Zealand.
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Eastern Europe's travel market is a sleeping giant just beginning to wake up. The market experienced healthy growth in 2010 and 2011, and while options and demand for travel are improving, cultural barriers and the European debt crisis still hinder development. PhoCusWright's Eastern Europe Online Travel Overview sizes the total and online leisure and unmanaged business travel markets in Russia, Ukraine, Poland, Hungary, Estonia, Latvia, Lithuania, Romania, Bulgaria, Greece and the Czech Republic. The report also compares trends across product segments, provides analysis of the primary online booking channels, and highlights the key players influencing the market.
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Global distribution systems (GDSs) represent a major piece of airline transactions and a vast majority of travel agency flight, hotel and car rental transactions. But the travel agency landscape has evolved significantly, and the GDS no longer always takes center stage when agents book. This analysis examines how travel agents research and book travel products, the role of the GDS and how this varies by agency type.
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China has become a major global market for travel and tourism, and the country's online travel market - while still relatively young - is growing at a torrid pace. PhoCusWright's China Online Travel Overview Fifth Edition: The Giant Has Awoken provides comprehensive sizing and analysis of the country's online and total travel markets by segment and channel.
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On June 13, PhoCusWright presented a special live event that explores the subtle shifts that are impacting the U.S. leisure travel marketplace. Fright or Flight? Key U.S. Consumer Travel Trends examines U.S. traveler behavior and attitudes, and their impact on the leisure travel market.
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On May 30, 2012, PhoCusWright analysts turned their attention to the dynamic Indian travel marketplace and the country's new breed of sophisticated, tech-savvy travelers.
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PhoCusWright's India Consumer Travel Report provides a complete picture of the new Indian traveler: who are they, how they travel, how they shop, and what they want.
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While total travel gross bookings in 2011 made it back to pre-recession levels, not all consumers felt the glow. PhoCusWright's U.S. Consumer Travel Report Fourth Edition features longitudinal analyses of a broad range of travel behaviors -- including general metrics such as trip frequency, components purchased and travel expenditure -- and examines the use of media supporting purchase decisions and bookings. The report also includes an analysis of traveler intentions for the upcoming year.
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